Top B2B Marketing Trends in 2025

Discover the key B2B marketing trends set to define 2025, from AI integration to hybrid events. Learn how your business can stay competitive by adopting these forward-thinking strategies.

B2B Event Marketing Mastery

Learn the Maven best practices for creating engaging, result-driven events for Microsoft Partners. Discover our strategic approach to B2B event marketing that successfully boosts brand presence and generates substantial leads for clients.

Discover Upcoming Events with the Microsoft Events Catalog for Microsoft Partners

Unlock the benefits of the Microsoft Event Catalog for Microsoft Partners. Find events tailored to your language and interests to boost your networking and learning potential.

Web 3.0: What, How, When, Why?

You might have heard rumblings about Web 3.0, which is being described as ‘the decentralized internet of the future’. But what exactly does this mean?

BEACH Framework: Creating a Habitat for Prospective Clients by Using Watering Hole Marketing

Finish laying the foundation for your marketing success by implementing the final part of the 5-part BEACH framework – creating a habitat for prospective clients.

The BEACH Framework: Calculate Your Impact by Monitoring Marketing Metrics to Quantify Your Success

Continue laying the foundation for your marketing success by implementing part 4 of the 5-part BEACH framework – calculating your impact to quantify your success.

Top 10 Social Media Marketing Moves for Microsoft Partners

Explore how Microsoft Partners can better leverage social media channels to improve their reach and brand awareness.

Personalize and Individualize Your Content Marketing APPROACH as Part of the BEACH Framework

Continue laying the foundation for your marketing success by implementing part 3 of the 5-part BEACH framework – taking a personal and individual APPROACH to content creation.

Continue Implementing the BEACH Framework by Showcasing Your Subject Matter Expertise

Continue to lay the foundation for your Microsoft Partner Marketing success by implementing part 2 of the 5-part BEACH framework – showcasing subject matter expertise.

Get Started with the BEACH Framework by Conducting Competitive Benchmarking

Lay the foundation for your marketing success by implementing the 5-part BEACH framework, beginning with competitive benchmarking.

B2B Social Media: The Best Channels for Brand Awareness

Make the most of social media platforms to grow the reach of your B2B service and solutions.

The Importance of X (formerly Twitter) for B2B Marketing

Discover how to utilize X (formerly Twitter) for your B2B marketing efforts to connect and engage with your desired audience.