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    • Webcasts & Podcasts
  • About
    • Our Team
    • Careers
  • Expertise
    • Our Process
    • Partnerships
  • Services
    • Tailored Services
    • AI Content Creation & AI SEO
    • Brand Messaging Development
    • Marketplace Listing and Co-Sell
    • Virtual Event Promotion
    • Brand Value Assessment
    • Partner Award Nominations
  • Products
    • Exclusive Products
    • MS Partner Digital Performance Self-Audit
    • Microsoft AppSource Listing Self-Audit
  • Work
    • Our Work
    • Microsoft Channel Partner (MSP) Case Study
    • Microsoft Channel Partner (CSP) Case Study
    • Microsoft CSP Case Study
    • Microsoft ISV Case Study
    • Microsoft MSP Case Study
    • Microsoft SI Case Study
    • Microsoft ISV Partner Program Case Study
  • Resources
    • Partner Marketing Insights
    • MS Partner Insights for FY26 Webinar
    • MS Partner Benchmark Report
    • FY26 Microsoft Marketplace Webinar
    • MS Partner Benchmarking Report Webinar
    • Microsoft Clarity Analytics Webinar
    • MS Partner AI Content Creation Webinar
    • Microsoft AppSource Tips Webinar
    • Microsoft Copilot Guide for Partners
    • AppSource Listing Checklist
    • Webcasts & Podcasts
WORK WITH US!

Free 30-Min Expert Consultation

Top-Reviewed, Award-Winning B2B Marketing Services

MEET YOUR New B2B Digital Marketing Agency

Maven Collective® Marketing is the go-to B2B Digital Marketing Services and Strategy agency for Microsoft Partners to differentiate your services in the sea of software sameness.

Top-Reviewed, Award-Winning B2B Marketing Services

MEET YOUR New B2B Digital Marketing Agency

Maven Collective Marketing is the go-to B2B Digital Marketing Services and Strategy agency for Microsoft Partners to differentiate your services in the sea of software sameness. 

Hello, We're the Mavens

INSATIABLE PASSION FOR B2B DIGITAL MARKETING

Maven Collective® was born out of our insatiable passion for all aspects of marketing. The power to communicate a position and message that resonates effectively with your audience opens endless opportunities.
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PURPOSE

To enable exceptional businesses to thrive on their differences by translating, communicating, and promoting their unique value with measurable marketing expertise.

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PASSION

To empower our clients’ business growth through impactful, measurable, and repeatable marketing, differentiating unique value to stand out in the sea of software sameness. 

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PROMISE

To deliver unparalleled, measurable marketing expertise to the clients we partner with, truly defining and differentiating their value to amplify their voice and impact in the market.

MACKAY CEO FORUMS

Populating the World with Inspiring Leaders

“The ease of working with them impressed me the most. We truly felt that individual attention that usually doesn’t exist with larger firms. Should you work with Maven Collective, you won’t be disappointed.”

Robert MacKay

 COO, MacKay CEO Forums

See How!

Let's Embark on the Journey to Exceed Your Growth Goals

Multi-award-winning Maven Collective® Marketing leverages expertise you can measure to differentiate its clients from the sea of software sameness.
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Our Collective Designed-to-Give Mission

Maven Collective Marketing is a proud B Corpo Certified Organization

As a for profit Beneficial Corporation, Maven Collective Marketing is committed to donate an equivalent of 5% of annual company revenue through a combination of pro-bono services and monetary charitable donations annually.

We, the Collective, are designed to give by leveraging our skills and expertise as a force for good, amplifying the impact of our mission-driven organization, while building a sustainable business model that prioritizes community benefit alongside financial success.

Our Partnerships and Affiliates

Measurable B2B Digital Marketing Expertise

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Get to Know Your Team

Meet Your B2B Digital Marketing Mavens

The Mavens join you as an extension of your team, becoming your go-to Microsoft Partner marketing team and propelling your business forward with expertise you can measure. Grow your Microsoft practice and succeed with support from B2B marketing practitioners with scar tissue and success stories your business can build upon.

Erica Hakonson

Chief Executive Officer

Arianna Ardenne

B2B Digital Marketing Strategist

Samridhi Sharma

B2B Digital Marketing Strategist

Elliot Chan

B2B Digital Marketing Strategist

Leslie Hayden

Senior Strategic Advisor

Brian Long

Client Development & Success Director

Mandy Brar

Performance Lead

Angeline Rosadi

B2B Digital Marketing Specialist

Catriona Petrovic

B2B Digital Marketing Specialist

Christina George

B2B Digital Marketing Specialist

Annette Chan

B2B Digital Marketing Coordinator

Inis LeBlanc

Finance

Jose Figueredo

Graphic Design Lead

Emily Le

Graphic Designer

David Hunter

Agile IT PM / Scrum Master

Patricia Puchi

Motion Graphics & Video Design Lead

Kevin Leslie

B2B Web Developer & Integrator

Melissa Battista

B2B Digital Marketing Strategist

Sasha Vitiuk

B2B Digital Marketing Specialist

Arndrea Scott

Brand & Digital Strategist

Ginger

Office Mascot

you are in good hands

THE MAVEN COLLECTIVE® process for succesS

THE MAVEN WAY!
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Maven Collective Marketing - B2B Marketing Agency Client - Gestisoft
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Marketing the Microsoft Partner

For over a decade, Maven Collective® Marketing has been relied upon by Microsoft Partners like Microsoft Channel Partners (MSPs, CSPs, VARs), and the Microsoft Corporation, as dedicated marketing advisors and practitioners that drive impact both within the ecosystem and across your online presence.

Marketing in the Microsoft Ecosystem

Maven Collective® Marketing successfully guides Microsoft Partners through marketing opportunities in the Microsoft Partner Network, AppSource, Azure Marketplace, One Commercial Marketplace, Go-To-Market, Co-Sell Listings, Microsoft Partner Awards, Microsoft Cloud Partner Program, and more.

Marketing Beyond Microsoft Products

While we know the Microsoft ecosystem, we also know what you do as a Microsoft Partner goes far beyond Microsoft. Our award-winning B2B digital marketing services amplify the voice and impact of Microsoft Software Development Companies (ISVs), Channel Partners (VARs), and Microsoft SIs in the Microsoft Marketplace, with expertise you can measure.

"Honestly, the only improvement in working with Maven Collective Marketing would be if they could clone themselves so they can help out more companies, like myself, to take their company to the next level."

Demetrius Sampson
COO & Co-Founder, Point to Point Solutions Inc.

Award-Winning B2B Digital Marketing

BUILD UPON WINNING SUCCESS

Global Element Web Excellence Award
Global Element PR Daily Award
Global Element MS Ads Award
Global Element MarTech Award
Global Element IAMCP Award

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