Maven Collective Marketing Logo
Work with Us!

Free 30-Min Expert Consultation

Resources

The Microsoft Partner Marketing
Resources Hub

Welcome to your go-to hub for all things Microsoft Partner marketing! Find expert-crafted resources, tools, and strategies to help you thrive in the Microsoft ecosystem.
Maven Collective Marketing Blogs

Blogs

Fuel your Microsoft Partner marketing with fresh insights and high-impact tips.

Read Partner Insights
Maven Collective Marketing Resources

Resources

Transform your Microsoft Partner strategy with proven tactics and expert guidance.

Get the Winning Edge
Maven Collective Marketing Webinars

Webinars

Learn expert marketing insights and actionable, real-world tactics in every session.
Level up Your Skills
Maven Collective Marketing Media

Media

Tune in to podcasts featuring conversations with Microsoft ecosystem leaders.

Hear From the Experts
Graphic of Maven Collective’s webinar, Sleigh Your Strategy: 2026 Marketing Trends for Microsoft Partners hosted by Samridhi Sharma
Featured

Sleigh Your Strategy: 2026 Marketing Trends Webinar

Understand how AI-driven search, brand distinctiveness, and Microsoft’s Partner updates will impact visibility and differentiation in 2026.
Watch Now

Microsoft Partner Marketing Blogs

Pink dollar coins on a blue background representing money for Microsoft co-op funds

Maximize Microsoft Co-op Funds Today

Microsoft co‑op funds are earned, not guaranteed. This blog explains how co‑op funding works, what you can claim, and how to turn expiring incentives into long‑term marketing impact.
Read Now
Pink speech bubble against blue background representing communicating Microsoft 365 E7 changes as a CSP.

Effectively Communicate Microsoft 365 E7 Changes

Learn how Cloud Solution Providers can communicate Microsoft 365 E7 changes clearly, lead early AI readiness conversations, and guide customers toward secure, scalable adoption.
Read Now
Pink interconnected notes against a blue background to represent Microsoft Partner types within the Microsoft ecosystem.

Microsoft Partners 101: What are the Microsoft Partner Types and Solution Designations?

Gain a comprehensive understanding of the Microsoft Partner ecosystem, including the various partner types, Solution Partner designations, and key programs such as MAICPP. Identify where you fit within the Microsoft ecosystem and learn how to effectively communicate and market your value within the Microsoft channel.
Read Now
Discover More Insights

Microsoft Partner Guides To Win More Business

2026 Microsoft Partner Global Benchmarking & Success Index

It’s hard to grow when you don’t know where you stand. This report reveals how leading Microsoft Partners are rising above the rest, and how you can too.

View Report

Microsoft Copilot Mastery Guide

The Ultimate Microsoft Copilot GTM Strategy Guide

Struggling to differentiate your services in a crowded market? Learn how to integrate Microsoft Copilot into your offerings to stay competitive and deliver added value to your clients.

View Report

Explore Partner Reports & Guides

Sharpen Your Skills With Microsoft And AI Webinars

AI AEO Multi Channel Marketing On-Demand Webinar graphic

Multi-Channel Marketing with AI Webinar

Discover how Microsoft Partners can leverage Answer Engine Optimization (AEO) and AI-powered marketing to boost visibility, streamline content creation, and
Watch on Demand
Graphic of Maven Collective’s webinar, Sleigh Your Strategy: 2026 Marketing Trends for Microsoft Partners hosted by Samridhi Sharma

Sleigh Your Strategy: 2026 Marketing Trends Webinar

Understand how AI-driven search, brand distinctiveness, and Microsoft’s Partner updates will impact visibility and differentiation in 2026.
Watch on Demand
Start Learning

Tune In: Microsoft Podcasts For B2B Growth

MSDynamicsWorld Maven Collective Marketing Podcast: Biz Apps Marketing Minutes

Biz Apps Marketing Minutes

Join Erica Hakonson on the BizApps Marketing Minutes podcast as she discusses strategies for Microsoft Partners to thrive in 2025.
View Media
Secrets Selling Dynamics Maven Collective Marketing Podcast

Secrets to Selling Dynamics

Learn how AppSource shapes the business app buying journey with experts Erica Hakonson and Rick McCutcheon.
View Media
PartnerTalks Maven Collective Marketing Podcast

PartnerTalks

Explore key dos and don’ts of Marketplace listings with Dynamics 365 MVP Rick McCutcheon, addressing common pitfalls and essential tactics.
View Media
Listen to Expert Conversations

Frequently Asked Questions

Microsoft Partner Marketing FAQs

Where can I find marketing tools for Microsoft Partners?
Find expert-made marketing tools for Microsoft Partners on Maven Collective’s Resources page. From Microsoft Partner guides and checklists to webinars and podcasts, we equip Partners with free, practical resources to grow with confidence and stand out in the Microsoft ecosystem.
How do I measure the success of Microsoft Partner marketing campaigns?
Measure the success of Microsoft Partner marketing campaigns by tracking key performance metrics such as leads generated, conversion rates, pipeline influenced, and cost per acquisition. For marketplace-focused efforts, monitor listing views, co-sell referrals, and transactable offer conversions. Maven Collective helps Partners connect these metrics to business outcomes, so you can clearly see the ROI of your marketing investment. Talk to a Microsoft Partner marketing expert now
How can Microsoft Partners and B2B businesses increase lead generation?
Microsoft Partners and B2B businesses can increase lead generation by combining a strong Microsoft marketplace presence with targeted digital marketing. This includes optimizing Microsoft Marketplace listings, running paid media campaigns, and leveraging webinars, podcasts, and thought leadership content to build trust. Maven Collective provides Microsoft Partners with the tools, strategies, and execution support to attract high-quality leads consistently.
What’s the best way to promote my app on Microsoft Marketplace?
Promote your app on Microsoft AppSource by following our Checklist for AppSource Consulting Listings to properly set up and optimize your listing. Then, watch our on-demand webinar, FY26 Maximizing Value of Microsoft Marketplace & Transacting Through Marketplace, to learn proven strategies for increasing visibility and starting to transact successfully.

Get the Maven's B2B Insights
Right To Your Mailbox

* By subscribing you are agreeing to be added to our mailing list. Read our privacy policy for more on how we manage our data.