Free 30-Min Expert Consultation

BUILD STRONGER PIPELINES & CO-SELL MOMENTUM AS A MICROSOFT CHANNEL PARTNER

Transform your Microsoft Channel Partner (MSPs, CSPs, and VARs) marketing into a growth engine with Maven Collective Marketing.

Create clear, Microsoft-aligned service offers to drive Marketplace visibility, Co-Sell readiness, and recurring revenue, making it easy for sellers to engage you.

Proven Results for Microsoft Channel Partners

Channel Partners (MSPs, CSPs, VARs) trust Maven Collective to build go-to-market strategies that increase lead flow and revenue growth.

$41M

Generated in
Pipeline Revenue

16%

MQL to SQL
Conversion Rate

244%

Growth in Microsoft
Marketplace Visibility

“Thank you, Maven Collective for your continued time and investment in Long View and our partnership. Your dedication and deep commitment to our success is felt throughout our organization and across our branches. You continue to bring us valuable recommendations and insights that evolve our Microsoft Partner marketing to new levels.”

Michael Kochorek
VP of Marketing and Business Development, Long View Systems

Our Impact Across the Microsoft Ecosystem

500+

Microsoft
Partners Served

20+

Years of Microsoft
Ecosystem Expertise

200+

Awards Won
Globally

Why Microsoft Channel Partners
Work with Maven Collective

Go-To-Market
Expertise

Drawing on our Microsoft ecosystem experience, we align offers, messaging, and assets to Marketplace, Co-Sell motions, and Solution Areas, so sellers instantly recognize your fit and value.

Proven Channel
Partner Growth

Leveraging proven strategies, we create repeatable offers from complex service portfolios that generate qualified leads and accelerate project and recurring revenue wins.

Funding-Ready
Execution

Maximizing MDF and Co-op funding with Microsoft-ready assets and reporting, using our experience to reinvest
confidently, improve approval rates, and grow pipelines.

Win More Business with Marketing Services
for Microsoft Channel Partners

Co-Sell & Marketplace Performance

Accelerate Microsoft Co-Sell enablement and improve Marketplace visibility to drive a stronger, more qualified pipeline.

Microsoft Partnership Alignment

Strengthen collaboration with Microsoft field teams and elevate your Partner standing through strategic go-to-market activity.

Go-to-Market Execution

Launch distinct offers and campaigns that stand out in crowded spaces like M365,
Copilot, Security, Azure, and Dynamics.

Microsoft Funding Utilization

Deploy co-marketing investments
strategically to generate high-value
demand and accelerate revenue growth.

Digital Marketing & Demand Generation

Drive pipeline with multi-channel campaigns built for Microsoft motions, supporting
customer acquisition.

Generative AI Search Content

Increase visibility and thought leadership
by ensuring your content ranks across
AI-powered search experiences.

Reporting & ROI Measurement

Connect marketing activity to pipeline
and revenue with custom dashboards and quarterly reviews, tracking lead quality
and performance.

Brand & Messaging Foundations

Clarify your value proposition for Microsoft sellers and buyers by positioning your
offer around your strengths, outcomes,
and differentiation.

Website & Conversion Optimization

Turn traffic into sales-ready inquiries with Microsoft-aligned messaging and
high-converting landing pages that drive
measurable results.

Essential Marketing Resources for
Microsoft Channel Partners

Expand Growth Through Microsoft
Co-Sell and Strategic Partnerships

Once your Marketplace foundation is in place,
Co-Sell and partnerships help you scale faster
and position your solution for joint selling
with Microsoft.

Explore the Co-Sell Growth Guide

Unlock Measurable Results with Microsoft Partner Incentive Programs

Learn how Microsoft incentive programs can help you support campaigns, training, solution development, and scale your efforts faster.

Discover the Microsoft Incentives Guide

Turn Microsoft Partner Changes into Partner Success

Are you a Channel Partner looking to strengthen your Microsoft Partner marketing strategy?

Discover how Microsoft Partners can adapt to new Solutions Partner designations, maximize funding opportunities, and drive growth in the Microsoft Ecosystem.

Watch On-Demand

Expert-Led Webinars and Guides for
Microsoft Channel Partners

Browse expert-led webinars and resources designed for Microsoft Channel Partners to strengthen Co-Sell readiness, optimize Marketplace presence, and scale repeatable growth.

Find Your Highest-Impact Opportunities in Co-Sell, Marketplace, and Demand Gen

Download the Global Microsoft Partner Benchmarking & Strategic Insights Report to identify practical opportunities across demand generation, Co-Sell readiness, and Marketplace visibility.

Access the Report

How We Deliver Results
for Microsoft Channel Partners

As a Microsoft Partner ourselves, our processes complement your team with Microsoft-specific expertise and actionable strategies aligned with Microsoft’s priorities. Our proven approach:

Strategic Onboarding

Align on goals, workloads, service models (MSP, CSP, VAR),
lifecycle priorities, and Microsoft Marketplace and Co-Sell motions
to create a roadmap your team
can act on with confidence.

Campaign Execution

Launch integrated campaigns
across Marketplace, SEO/AEO,
paid, and sales assets, using
Microsoft solution plays to
generate qualified demand and
speed partner-led deals.

Reporting & Optimization

Use performance reporting
to boost conversion and
revenue efficiency, creating
stronger pipelines, higher
revenue, and more
expansion opportunities.

Award-Winning B2B Marketing

BUILD UPON WINNING SUCCESS

Recognized with the International Association of Microsoft Channel Partners (IAMCP) Global & Americas Partner Advisor Award, Maven Collective maintains active leadership within IAMCP, including leading the Canada chapter. This gives us first-hand insight into how Microsoft Channel Partners operate, adapt, and grow within the ecosystem.

Frequently Asked Questions

FAQs for Microsoft Channel Partners (MSPs, CSPs, VARs)

What marketing services do you offer for Microsoft Channel Partners?

We support Microsoft Partner marketing end-to-end, positioning and messaging, demand generation, SEO/AEO optimization, paid media, website conversion optimization, sales enablement, Marketplace visibility, co-sell collateral, and performance reporting tied to pipeline.

Can you support Marketplace and Co-Sell readiness?

Yes. We help improve your Marketplace presence and build the messaging and collateral that supports Co-Sell conversations, so Microsoft sellers and buyers can quickly understand your fit, outcomes, and differentiation.

How do you help MSPs and CSPs generate leads?

At Maven Collective, we help MSPs and CSPs generate leads by combining Microsoft-aligned positioning with multi-channel demand generation, search, content, paid campaigns, landing pages, and sales-ready offers, so lead volume increases while lead quality stays high.

What results can I expect from your Channel Partner-focused campaigns?

Results depend on your market, offer maturity, and starting point, but our focus on delivering measurable growth in qualified leads and pipeline is consistent, supported by reporting and optimization that connects activity to outcomes.