Free 30-Min Expert Consultation

Marketing Solutions for Software Development Companies in the Microsoft Ecosystem

From transactable offers to seller-ready assets, we help you win the right deals and scale with confidence.

Purpose-built for software development companies (SDCs, formerly ISVs), Maven Collective combines deep Microsoft ecosystem expertise with revenue-driven strategy to turn your Microsoft Marketplace, Co-Sell, and GTM investments into measurable pipeline and revenue.

Proven Results for Microsoft Software
Development Companies

SDCs trust Maven Collective with Microsoft Marketplace and Co-Sell motions, driving measurable pipeline and revenue growth.

35%

Increase in Marketing
Qualified Leads

67%

Increase in Sales
Qualified Leads

176%

Increase
in Revenue

“Maven Collective Marketing has elevated our brand to new heights, from every individual piece of educational collateral to our stunning and comprehensive website. Although the website is only a few weeks old, we have already seen a significant increase in the quality of our website leads, resulting in nearly 100% conversion to a demo.”

Marisa Goldenberg, CEO, BONZAI

Our Impact Across the Microsoft Ecosystem

500+

Microsoft
Partners Served

20+

Years of Microsoft
Ecosystem Expertise

200+

Awards Won
Globally

Why Software Development
Companies Partner with Maven Collective

Alignment with Microsoft GTM Motions

Navigate Marketplace and Co-Sell opportunities with confidence using strategies that map directly to how Microsoft sells, funds, and prioritizes Partners.

Deep SDC
Growth Expertise

Build Partner programs, create Partner-facing enablement, and run campaigns with proven strategies grounded in Microsoft partnership expertise.

Proven Microsoft Ecosystem Experience

Accelerate growth with a team that supports Software Development Companies globally across Marketplace, Co-Sell, and Partner motions.

Win More Business with Marketing Services for Software Development Companies

Partner Program & Channel Enablement

Design and scale Partner programs that attract the right Partners, with custom pitch decks, onboarding kits, co-branded collateral,
and joint campaigns.

Marketplace & Co-Sell Optimization

Boost visibility, engagement, and sales readiness with optimized Marketplace listings and Co-Sell-ready collateral that drive real
field adoption.

Microsoft Seller Enablement &
Account-Aligned Assets

Accelerate Co-Sell motions with sales playbooks, solution sheets, win wires, and account-aligned messaging that ties your solution to Microsoft’s priorities.

Brand & Messaging Foundations

Define product messaging and positioning rooted in buyer pain points, market opportunities, and competitive
differentiation in the ecosystem.

Lead Generation & Pipeline Acceleration

Activate growth levers like joint campaigns,
MDF utilization, and event marketing, so
your pipeline moves faster.

Website & Conversion Optimization

Convert website traffic into qualified leads by strategically refining your Microsoft-aligned messaging and landing pages.

Reporting & ROI Measurement

Measure pipeline impact and campaign performance with custom dashboards and quarterly reviews that connect marketing activity to revenue outcomes.

Digital Marketing & Demand Generation

Build targeted SEO, AEO, paid campaigns,
and thought leadership content designed
to how customers search for solutions, and
how Microsoft sellers validate value.

Essential Resources for Software
Development Companies

Your Foundation for Scalable Revenue by Transacting on Microsoft Marketplace

See why transacting on Marketplace is becoming essential as a foundation of revenue growth and what it takes to move from “listed” to transactable.

Read the Marketplace Guide

Expand Growth Through Microsoft Co-Sell and Strategic Partnerships

Once your Marketplace foundation is in place, Co-Sell and partnerships help you scale faster and position you for joint selling with Microsoft and other Partners.

Explore the Co-Sell Growth Guide

Maximize the Value of Your Marketplace Investment

Gain a practical roadmap to make your Marketplace offers transactable, accelerate Co‑Sell eligibility, and understand private offers vs. transactable listings to support long-term growth.

Are you a SDC ready to scale through Marketplace?

Watch On-Demand

Expert-Led Webinars and Guides
to Grow Your SDC

Explore Marketplace, Co-Sell, and Microsoft GTM resources designed specifically to help Software Development Companies scale pipelines, revenue, and partnerships.

Benchmark Your Performance Against Microsoft Partners Worldwide

Download the Global Microsoft Partner Benchmarking & Strategic Insights Report to evaluate your Marketplace readiness and GTM alignment and apply the strategies that leading Microsoft Partners use to drive growth.

Access the Report

How We Deliver Results
for Software Development Companies

As a Microsoft Partner, our processes complement your team with Microsoft-specific expertise and actionable strategies aligned with Microsoft’s priorities. Our proven approach guides you through:

Strategic Onboarding

Clear alignment on goals,
audiences, Marketplace motions, Co-Sell readiness, and Partner Program needs, resulting in a
practical roadmap your team can confidently execute.

Campaign Execution

Integrated campaigns across Marketplace, Partner enablement, SEO/AEO, paid, and sales assets, designed to support sellers, strengthen positioning, and
generate demand.

Reporting & Optimization

Ongoing performance insights
that improve conversion, refine
what’s working, and ensure
marketing efforts stay directly connected to pipeline and
revenue outcomes.

Award-Winning B2B Marketing

BUILD UPON WINNING SUCCESS

Recognized with the International Association of Microsoft Channel Partners (IAMCP) Global & Americas Partner Advisor Award, Maven Collective maintains active leadership within IAMCP, including leading the Canada chapter. This gives us first-hand insight into how Microsoft Channel Partners operate, adapt, and grow within the ecosystem.

Frequently Asked Questions

FAQs for Software Development Companies

What marketing services do you offer for Microsoft-aligned software vendors?

Maven Collective supports SDCs with Marketplace optimization, Co-Sell enablement, seller-ready collateral, partner program marketing, demand generation, website optimization, and GTM strategy aligned to Microsoft motions.

Can you support Co-Sell readiness and GTM strategy?

Yes. We help SDCs build Co-Sell-ready messaging and assets, align your GTM to Microsoft priorities, and support campaigns and enablement that help sellers engage the right buyers.

How do you help SDCs improve Marketplace performance?

Maven Collective optimizes Marketplace listings for discoverability, buyer intent, and conversion, while aligning offers with Microsoft seller expectations and transactable requirements.

What results can I expect from your SDC-focused campaigns?

Our clients see improved Marketplace engagement, stronger Co-Sell alignment, higher-quality leads, and clearer pipeline attribution tied to Microsoft GTM efforts.