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TURNING DIGITAL GAPS INTO SCALABLE GROWTH FOR MICROSOFT MSP

Explore how Maven Collective^® Marketing transformed Catapult ERP’s marketing strategy with a full-funnel approach to SEO, content, and automation, driving gains in traffic, visibility, and qualified leads.

300%

Increase in Website Leads

350%

Increase in Web Traffic

333%

Increase in Organic Search Traffic

2x

Increase in Revenue

3000%

Increase in Social Media Impressions

191%

Increase in Qualified Leads

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ABOUT CATAPULT

Location

Vancouver, BC

Industry

Public Sector

Energy & Resources

Enterprise

SMBs

Catapult ERP is a Microsoft-focused ERP and CRM consulting firm that helps SMBs adopt and manage Dynamics 365 to modernize operations, automate workflows, and centralize data.

Case Study Overview

BUILDING A MODERN LEAD GENERATION ENGINE

Catapult ERP struggled to sustain growth in a crowded Microsoft market, facing gaps in lead generation, limited SEO visibility, and an underdeveloped nurturing strategy that made it difficult to attract and convert the right prospects.

Maven Collective® led a strategic transformation of their marketing approach, redefining how they generate, engage, and convert demand at scale.

Services We Provided

Driving Measurable Results

What We Achieved

300%

Increase in Website Leads

Built a targeted SEO and content strategy, with optimized landing pages and email nurture journeys to convert visitors into qualified leads.

350%

Increase in Web Traffic

Executed a comprehensive website optimization and content plan to attract higher volumes of relevant, intent-driven traffic.

333%

Increase in Organic Search

Developed and scaled SEO-focused content to improve search visibility and capture high-value organic demand.

“The Mavens are seasoned digital marketing professionals with a strong passion for B2B technology and related services. They offer deep domain expertise, a pragmatic approach, a do-what-it-takes attitude, and a strong results orientation to deliver on marketing initiatives. Maven Collective also has a unique ability to challenge the status quo and conventional thinking to find creative and constructive solutions. They are a pleasure to work with!”

Elliot Fishman
Former CEO, Catapult ERP

B2B Marketing Services Clients

WE KEEP GREAT COMPANY

Maven Collective Marketing - B2B Marketing Agency Client - Microsoft

Exclusive Content Marketing Services Partner - MSDynamics World

Maven Collective Marketing - B2B Marketing Agency Client - Companial

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b2b marketing work with power objects a microsoft csp partner

The Leading Marketing Partner for Microsoft Partners

Exceed Your Growth Goals

Through working with 500+ Microsoft Partners globally, Maven Collective® Marketing delivers measurable B2B marketing results across the Microsoft ecosystem. We tailor our approach to each partner, helping them stand out and succeed in an oversaturated software marketplace.

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TURNING DIGITAL GAPS INTO SCALABLE GROWTH FOR MICROSOFT MSP

300%

350%

333%

2x

3000%

191%