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Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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Featured

What’s Changed for 2026 Microsoft Partner of the Year Awards

Here's your guide to the 2026 Microsoft Partner of the Year Awards covering new categories, key dates, and a simple timeline to build a strong submission.
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Image of the Partner of the Year 2026 trophy

What’s Changed for 2026 Microsoft Partner of the Year Awards

Here's your guide to the 2026 Microsoft Partner of the Year Awards covering new categories, key dates, and a simple timeline to build a strong submission.
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How Maven Collective Transforms Content into AI-Generated Podcasts

Discover how AI tools transform blogs and webinars into podcasts, no studio or hosts needed. Learn which AI audio generators work best, our workflow, and what’s next.
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7 Strategic Moves Defining Microsoft Partner Growth in the Microsoft Ecosystem

The 2026 Microsoft Partner Global Benchmark & Success Index highlights a clear shift in the Microsoft ecosystem where growth favors the Partners who execute with focus. These seven strategic moves show where momentum is building and how Microsoft Partners can turn access into measurable growth.
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2026 Directions NA Marketing Day Recap

Directions North America Marketing Day delivered a grounded look at what’s working and what’s changing in Microsoft Partner marketing today. Read on to learn more from the sessions and insights shared throughout the day.
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Maximize Microsoft Co-op Funds Today

Microsoft co‑op funds are earned, not guaranteed. This blog explains how co‑op funding works, what you can claim, and how to turn expiring incentives into long‑term marketing impact.
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Effectively Communicate Microsoft 365 E7 Changes

Learn how Cloud Solution Providers can communicate Microsoft 365 E7 changes clearly, lead early AI readiness conversations, and guide customers toward secure, scalable adoption.
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Microsoft Partners 101: What are the Microsoft Partner Types and Solution Designations?

Gain a comprehensive understanding of the Microsoft Partner ecosystem, including the various partner types, Solution Partner designations, and key programs such as MAICPP. Identify where you fit within the Microsoft ecosystem and learn how to effectively communicate and market your value within the Microsoft channel.
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Top Microsoft Events for Microsoft Partners 2026

Discover top Microsoft Partner events and conferences to attend and stay aligned with Microsoft priorities, sharpen go-to-market execution, and accelerate relationships that drive growth.
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Top AI Video and Audio Tools for Content Repurposing

Discover how we tested AI video and audio tools to automate content creation and streamline our B2B marketing workflow to repurpose content.
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What Is a Light Website Performance Review (and Why It’s Not Enough)

Light website performance reviews may look helpful, but they often overlook what truly drives results. Learn how a full Website Performance Audit uncovers hidden issues and links technical performance directly to business growth.
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B2B 2026 Marketing Forecast (AI, ABM, GEO and more)

In 2026, B2B marketing shifts from chasing trends to building trust, stronger experiences, and strategies grounded in measurable impact.
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Reflecting on Pay It Forward 2025 as a B Corp

As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and community volunteering.
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