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Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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Featured

What’s Changed for 2026 Microsoft Partner of the Year Awards

Here's your guide to the 2026 Microsoft Partner of the Year Awards covering new categories, key dates, and a simple timeline to build a strong submission.
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Deep Dive into Microsoft Marketplace

This deep dive walks you through what Microsoft Marketplace is and what to expect from the consolidation of AppSource and Azure Marketplace.
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2026 Microsoft Partner Strategy Tips

As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.
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How to Audit Your Organic SEO Performance

Review this practical guide for B2B marketers and Microsoft Partners to audit and improve their organic SEO performance using tools like Google Search Console, GA4, Bing Webmaster Tools, and Microsoft Clarity.
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Getting Started with Microsoft Incentive Programs: A Beginner’s Guide for Partners

Explore Microsoft Incentive programs for Partners: what they are, how to qualify, and how to use them to grow your business.
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Key Announcements from Microsoft Ignite 2025

Discover the Microsoft Ignite announcements that will have the most impact on Partners. As AI agents move into core workflows, unlock new Partner revenue lanes in governance, context, marketplace scale, and security.
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AI SEO for Microsoft Partners: Winning in Zero Click Searches

AI tools like Microsoft Copilot, Google AI Overviews, and ChatGPT are providing direct answers within their respective platforms, reducing the need for traditional search engine clicks. For Microsoft Partners, this creates new challenges and opportunities. Let’s explore the framework Partners can use to adapt and stay visible.
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FY26 Marketing Trends for Microsoft Partners

As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.
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Effective Paid Ad Strategies from a Microsoft Ads Preferred Agency

Accelerate your ad success with expert guidance from a Microsoft Ads Preferred Agency. 
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Maven Collective’s Journey to B Corp Certification

Maven Collective is proud to officially be a Certified B Corporation. This blog takes you through what B Corp certification means, why we chose to pursue it, the journey to becoming certified, and how our values shape the way we work with clients, employees, and communities.
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How Microsoft Partners Can Leverage AEO and AI for Multi-Channel Success

Boost visibility and efficiency with AEO and AI strategies tailored for Microsoft Partners. Get practical insights and examples from our AI for Multi-Channel Marketing webinar.
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How (and Why) to Develop a Brand Messaging Framework

Companies with consistent brand presentation can benefit from 3.5X higher visibility. Discover how (and why) to develop a brand messaging framework.
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Maven Collective Named PR Daily’s 2025 Top Agency of the Year

Maven Collective Marketing has been named PR Daily’s 2025 Top Agency of the Year, celebrating measurable client success, AI-driven innovation, and leadership in Microsoft Partner marketing.
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