What SDC and Microsoft Leaders Were Talking About in Renton
Estimated Read Time: 6 minutes
Intended Audience: Microsoft Partners
Now in its third year, the Dynamics Community Biz Apps Partner Summit has become a notable Microsoft Partner conference for Business Applications leaders, SDCs, solution providers, and Microsoft Partners looking to stay connected to the conversations shaping the ecosystem.
As marketers working exclusively with Microsoft Partners, we consistently see the strongest organizations investing in community relationships alongside technical expertise.
According to Maven Collective Marketing’s Global Microsoft Partner Benchmarking & Success Index, 85% of Microsoft Partners attend at least one in-person event annually, reinforcing the important role SDC conferences continue to play in helping organizations stay informed, connected, and visible across the ecosystem.
Whether you attended the Biz Apps Partner Summit or followed the conversations from afar, we are seeing valuable insight into the priorities, opportunities, and innovations currently shaping the Microsoft Partner community.
Connect with the Microsoft SDC community
This year’s Dynamics Community Biz Apps Partner Summit, positioned as a “36-Hour Immersion into the FY27 Priorities that Define Partner Success in the AI Era,” brought the Microsoft Business Applications community together in Renton, Washington to explore emerging opportunities, evolving strategies, and the future of Partner growth.
For anyone building a Microsoft Business Applications practice, these conversations often foreshadow the trends, programs, and go-to-market priorities that influence the year ahead.
This year’s agenda featured Microsoft leaders including:
- Georg Glantschnig, CVP, Dynamics 365 Agentic ERP at Microsoft, discussing the FY27 opportunity for AI-powered ERP.
- Mike Morton, Vice President, Dynamics 365 Business Central and SMB at Microsoft, sharing perspectives on seller productivity and the evolving sales landscape.
- Cecilia Flombaum, Agent Ecosystem Development Lead for Business Applications at Microsoft, exploring the emerging “Agentic System of Work” for Partners.
Through networking sessions, roundtables, meetings, and informal conversations, attendees gained valuable perspectives on Microsoft’s priorities. Often, the most impactful takeaways come from the conversations between sessions and the relationships that continue long after the conference concludes.
Experience Renton beyond the SDC Washington State conference
In addition to professional development, conferences provide an opportunity to step away from daily routines, gain fresh perspectives, connect with new people, and recharge away from the constant pace of meetings, emails, and screens.
If you find yourself in Renton, here are a few local highlights worth exploring:
- Visit Gene Coulon Memorial Beach Park for scenic views of Lake Washington, walking trails, beaches, picnic areas, and seasonal kayak or paddleboard rentals.
- Walk the Cedar River Trail, a popular route for walking and biking, and a great place to experience the area’s natural beauty.
- Explore The Landing, Renton’s shopping and dining district, featuring local restaurants, cafés, breweries, and entertainment.
- Take a day trip to Seattle, located just 20 minutes away and home to iconic attractions such as Pike Place Market, the Space Needle, and Seattle’s waterfront.
What modernization looks like for Microsoft SDC Partners in the AI era
Whether you’re planning your next Microsoft Partner conference or evaluating which events deserve a place in your budget, one of the biggest advantages of events like the Biz Apps Executive Summit is the opportunity to learn how other organizations are approaching modernization and AI adoption through real-world examples and shared experiences.
Several sessions focused on how organizations are modernizing operations through Dynamics 365 Business Central, Finance & Supply Chain Management, automation, and AI-driven business solutions. For many Microsoft Partners and SDCs, the question was how to approach it strategically:
- Where should we start?
- How can we reduce implementation risk?
- How do we accelerate time-to-value?
- Where can AI deliver the greatest business impact?
Beyond the presentations themselves, attendees had an opportunity to compare approaches, hear lessons learned from peers, and gain perspectives that can help shape their own strategies from one-on-one discussions and workshops.
Explore what's next for AI as a Microsoft Partner SDC
AI is becoming a core part of how Microsoft Partners create value, engage customers, and grow their businesses. As customer expectations evolve, staying informed is just as important as adopting the technology itself.
That’s what makes events like the Dynamics Community Biz Apps Executive Summit so valuable. This year’s conversations centered on AI business solutions, agentic ERP, seller productivity, and the expanding role of AI across every stage of the customer journey.
Whether you’re a Dynamics 365 consultant, Power Platform specialist, SDC, or Microsoft Partner marketer, AI is increasingly shaping every customer conversation. The opportunity is to understand how to apply AI in ways that deliver meaningful business outcomes before your competitors do.
Stay Connected through Microsoft Partner Conferences
One of the greatest benefits of being part of the Microsoft Partner ecosystem is that the learning doesn’t end when an event does.
The Dynamics Community Biz Apps Executive Summit may last only a few days, but the conversations, connections, and insights continue to shape how Partners approach AI, customer success, and business growth long after the event concludes.
If you missed this summit, don’t worry. There’s always another opportunity to connect, learn, and stay ahead of what’s next in the Microsoft ecosystem.
Looking to maximize the ROI of your next Microsoft event? Maven Collective Marketing helps Microsoft Partners align their business and marketing strategies with emerging opportunities.
