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Maven Collective®‘s in-depth index of hundreds of Microsoft Partners reveals key trends, challenges, and data-backed strategies to help you optimize your investments, increase visibility, and drive revenue growth.
Marketplace & Transactability
87% of Partners are published on at least one Marketplace, and 60% on the Microsoft Marketplace have transactable listings.
Managed Status & Funding
65% of Managed Partners report receiving funding, compared to only 20% of unmanaged Partners.
Revenue & Marketing Spend
52% of organizations are spending 1 to 5% of their revenue on marketing, with higher revenue Partners frequently spending more.
*All stats are from Maven Collective®‘s 2026 Microsoft Partner Global Benchmark & Success Index.
As the dedicated marketing partner for Microsoft Partners, we live inside the Microsoft ecosystem. Based on insights from Partners globally, we have compiled an exclusive 2026 Microsoft Partner Global Benchmark & Success Index that cuts through the ambiguity, highlighting where you can excel and which opportunities pay off for Microsoft Partners just like you.





Discover the strategies Microsoft Partners are leveraging to enhance performance and growth within the Microsoft ecosystem.
Understand how Partners are accessing Microsoft funding.
Learn how Partners are generating demand.
Explore how Partners are utilizing the unified Marketplace.
Uncover the impact of having Microsoft MVPs present.
Examine how revenue correlates with investments.
Understand how Partners are transacting through licensing.
Identify how Partner of the Year Awards are being utilized.
See how Solution Designations are influencing lead generation.
Compare the tools and benefits Partners are leveraging.
Learn which paid media platforms are most preferred.
Dive into how conferences play a role in Partner strategy.
Explore the categories of focus for specializations.






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Common challenges for Microsoft Partners include:
Discover strategies to overcome these challenges in the index.
The index outlines many key strategies for growth, including:
Sign up for your copy to apply these strategies and expand your impact within the Microsoft ecosystem.
Move from uncertainty to action with an index that interprets data to offer a clear benchmarking perspective against your peers.