2026 Microsoft Partner Global Benchmark & Success Index

Be the first to receive the FREE Global Success Index to explore the data shaping strategies across the Microsoft ecosystem.

The Index reveals how leading Partners are utilizing evolving Microsoft incentives, accessing funding, participating in the Marketplace, and more.

2026 Index

This field is for validation purposes and should be left unchanged.
Name(Required)

*Providing your contact information allows you to receive valuable Microsoft Partner Marketing news & insights from the Mavens. We value our relationship with you & hate spam too! Read our privacy policy.

Microsoft Partner Channel Expertise

EXCLUSIVE DATA-DRIVEN INSIGHTS

Maven Collective®‘s in-depth index of hundreds of Microsoft Partners reveals key trends, challenges, and data-backed strategies to help you optimize your investments, increase visibility, and drive revenue growth.

microsoft marketplace investment

Marketplace & Transactability

87% of Partners are published on at least one Marketplace, and 60% on the Microsoft Marketplace have transactable listings.

marketing investments by top ms partners

Managed Status & Funding

65% of Managed Partners report receiving funding, compared to only 20% of unmanaged Partners.

monetary support funds by ms

Revenue & Marketing Spend

52% of organizations are spending 1 to 5% of their revenue on marketing, with higher revenue Partners frequently spending more.

*All stats are from Maven Collective®‘s 2026 Microsoft Partner Global Benchmark & Success Index.

Differentiate Your Microsoft Partner Practice

ABOUT THE ANNUAL GLOBAL BENCHMARK & SUCCESS INDEX

As the dedicated marketing partner for Microsoft Partners, we live inside the Microsoft ecosystem. Based on insights from Partners globally, we have compiled an exclusive 2026 Microsoft Partner Global Benchmark & Success Index that cuts through the ambiguity, highlighting where you can excel and which opportunities pay off for Microsoft Partners just like you.

Multi-Award-Winning Microsoft Partner Marketing Experts ​

BUILD UPON WINNING SUCCESS

WHAT TOP MICROSOFT PARTNERS DO DIFFERENTLY

KEY INSIGHTS YOU'LL GAIN

Discover the strategies Microsoft Partners are leveraging to enhance performance and growth within the Microsoft ecosystem.

FUNDING

Understand how Partners are accessing Microsoft funding.

LEADS

Learn how Partners are generating demand.

MARKETPLACE

Explore how Partners are utilizing the unified Marketplace.

MVP

Uncover the impact of having Microsoft MVPs present.

REVENUE

Examine how revenue correlates with investments.

LICENSING

Understand how Partners are transacting through licensing.

POTY

Identify how Partner of the Year Awards are being utilized.

DESIGNATIONS

See how Solution Designations are influencing lead generation.

INCENTIVES

Compare the tools and benefits Partners are leveraging.

PAID MEDIA

Learn which paid media platforms are most preferred.

CONFERENCES

Dive into how conferences play a role in Partner strategy.

SPECIALIZATIONS

Explore the categories of focus for specializations.

B2B Marketing Services Clients

WE KEEP GREAT COMPANY

Benchmark Your Standing as a Microsoft Partner

MICROSOFT PARTNER INDEX FAQs

Access our comprehensive 2026 Microsoft Partner Success Index for:

  • Detailed performance metrics across key areas like annual revenue, Microsoft funding, marketing spend, and lead conversion rates.
  • Analysis of Microsoft Partner designations, specializations, and certifications.
  • Strategic insights tailored to your business size and location.

Sign up to benchmark your progress and strategize with precision.

As a Microsoft Partner, key metrics you should be tracking for growth and efficiency include:
  • Marketing spend ROI
  • Funding received from Microsoft
  • Efficiency of lead sources
Our 2026 Microsoft Partner Success Index provides a deep dive into these metrics to help your business stay competitive.

Common challenges for Microsoft Partners include:

  • Optimizing listings on Microsoft marketplaces.
  • Generating high-quality leads. 
  • Getting funding and support from Microsoft.

Discover strategies to overcome these challenges in the index.

The index outlines many key strategies for growth, including:

  • Maximizing benefits from Microsoft’s funding programs like ECIF and MDF.
  • Leveraging marketing and technical support to enhance service offerings and customer engagement.
  • Utilizing Microsoft’s communities and attending conferences for networking and latest industry insights.

Sign up for your copy to apply these strategies and expand your impact within the Microsoft ecosystem.

SIGN UP FOR THE INDEX NOW

BE THE FIRST TO ACCESS THE INDEX

Move from uncertainty to action with an index that interprets data to offer a clear benchmarking perspective against your peers. 

Sign up for the 2026 Microsoft Partner Global Benchmark & Success Index.