Welcome to the Maven Collective™ Marketing Media Hub – where innovation meets insight in the realm of B2B marketing.
Discover how to differentiate your Microsoft Partner practice in the competitive software market with expert guidance from Erica Hakonson, CEO of Maven Collective Marketing, the premier marketing partner for Microsoft Partners.
Explore the Maven Collection!
Join Erica Hakonson on the BizApps Marketing Minutes podcast as she discusses strategies for Microsoft Partners to thrive in 2025.
Explore key dos and don’ts of Marketplace listings with Dynamics 365 MVP Rick McCutcheon, addressing common pitfalls and essential tactics.
With 10.5K+ websites launching daily, discover how to tackle common SEO and stand out in the competitive Partner landscape.
Explore a robust suite of brand differentiation strategies developed from collaborations with 500+ Microsoft Partners.
Tune in for a deep dive into implementing vital marketing strategies for small businesses, all while maintaining work-life balance.
Interview Erica Hakonson, the award-winning Maven behind 160+ accolades, collaborations with 500+ Microsoft Partners, and 17+ years of experience in the Microsoft Partner channel and ecosystem. Tap into her unparalleled B2B and digital marketing insights for a standout episode. Connect now!
Maven Collective Marketing has the pleasure of being a featured speaker at many IAMCP chapter events, including the Virtual USA & Canada Chapter, New York City Chapter, TOLA (Texas, Oklahoma, Louisiana, Alabama) Chapter, and Chicago Chapter. The exclusive Microsoft Partner topics presented at IAMCP events include Microsoft Partner marketing growth strategies, optimizing your Martech stack, driving marketing ROI, and AppSource listing best practices. Get Maven Collective Marketing at your next chapter event — Contact us.
Discover your next award-winning entrepreneur & B2B marketing expert guest speaker.