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B2b Podcasts, Articles & Speaking engagements

Welcome to the Maven Collective™ Marketing Media Hub – where innovation meets insight in the realm of B2B marketing.

Discover how to differentiate your Microsoft Partner practice in the competitive software market with expert guidance from Erica Hakonson, CEO of Maven Collective Marketing, the premier marketing partner for Microsoft Partners.

Explore the Maven Collection!

Published Thought Leadership & Featured Experts

The Globe and Mail - Maven Collective Marketing - B2B Marketing Services Author
BCBusiness Published Author Erica Hakonson - B2B Marketing Agency Services
B2B Marketing Agency Author Erica Hakonson - Thrive Global B2B Marketing Leadership
CanadianSME Magazine - Maven Collective Marketing Erica Hakonson Published B2B Marketing Author
B2B Marketing Services Agency - CMSWire Feature Erica Hakonson

Microsoft Partner Exclusive Insights

PODCASTS TAILORED FOR MICROSOFT PARTNERS

Dive into our bespoke podcast series tailored for Microsoft Partners, where Maven Collective Marketing’s vault of extensive collaborations with over 500 partners is unlocked to bring you strategic insights capable of transforming your organization. More than just listening sessions, these broadcasts are a roadmap to navigating the intricate Microsoft Partner landscape.

Biz Apps Marketing Minutes

Join Erica Hakonson on the BizApps Marketing Minutes podcast as she discusses strategies for Microsoft Partners to thrive in 2025.

Secrets to Selling Dynamics

Learn how AppSource shapes the business app buying journey with experts Erica Hakonson and Rick McCutcheon.

PartnerTalks

Explore key dos and don’ts of Marketplace listings with Dynamics 365 MVP Rick McCutcheon, addressing common pitfalls and essential tactics.

ISV Society

With 10.5K+ websites launching daily, discover how to tackle common SEO and stand out in the competitive Partner landscape.

CanadianSME

Explore a robust suite of brand differentiation strategies developed from collaborations with 500+ Microsoft Partners.

Insivia

Learn about the successful Microsoft ISV co-founded by Erica Hakonson that enhances Microsoft 365, Teams, and SharePoint through provisioning.

CanadianSME

Tune in for a deep dive into implementing vital marketing strategies for small businesses, all while maintaining work-life balance.

Interview Erica Hakonson, the award-winning Maven behind 160+ accolades, collaborations with 500+ Microsoft Partners, and 17+ years of experience in the Microsoft Partner channel and ecosystem. Tap into her unparalleled B2B and digital marketing insights for a standout episode. Connect now!

Notable Publications

SHAPING SUCCESS AND STRATEGIC WISDOM

Architecting Success
in the Microsoft
Partner Ecosystem

Uncover Maven Collective Marketing’s proven strategies for thriving in the complex Microsoft Partner network, backed by over 15 years of impactful marketing success.

I'm a Successful Woman in Tech and Here's What I've Learned Along the Way

Erica reflects on her journey navigating the tech world, highlighting the crucial roles of visibility, resilience, and the power of giving back, coupled with actionable marketing advice for burgeoning businesses.

What Does Today’s
Modern B2B Marketer
Need To Succeed

Learn about the critical tools and strategies that empower today’s B2B marketers to excel, from analytics and automation to conversion and customer engagement tactics.

International Association of Microsoft Channel Partners Membership

IAMCP SPEAKER

Maven Collective Marketing has the pleasure of being a featured speaker at many IAMCP chapter events, including the Virtual USA & Canada Chapter, New York City Chapter, TOLA (Texas, Oklahoma, Louisiana, Alabama) Chapter, and Chicago Chapter. The exclusive Microsoft Partner topics presented at IAMCP events include Microsoft Partner marketing growth strategies, optimizing your Martech stack, driving marketing ROI, and AppSource listing best practices. Get Maven Collective Marketing at your next chapter event — Contact us.

iamcp nyc
iamcp chicago chapter
iamcp tola
iamcp cleveland
iamcp carolinas
iamcp st louis

Additional Featured Podcast/Webcasts

B2B MARKETING & ENTREPRENEURSHIP

Canada's Podcast

Boost your digital footprint and outpace competitors.

Leading Lenders

Insights into female entrepreneurship: finance, balance, and motherhood.

Grow a Small Business

Demystify digital marketing for impactful business growth.

Award-Winning B2B Digital Marketing

BUILD UPON WINNING SUCCESS

Maven Collective Marketing Multi-Award-Winning Agency 2024

Discover your next award-winning entrepreneur & B2B marketing expert guest speaker.