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DRIVING EARLY VISIBILITY OF MICROSOFT SDC BRAND DURING PIVOTAL M&A TRANSITION

Explore how Maven Collective® Marketing built RUX’s digital presence, establishing early market visibility and introducing a new brand with confidence during a high-stakes merger and acquisition.
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5M+

Paid Ads Impressions
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105K+

Website Page Views
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44%

Growth in Organic Traffic

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14.5M

Open Pipeline Revenue
in 4 Months

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7.6M

Microsoft Ad
Impressions

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16%

MQL to SQL
Conversion Rate

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About RUX

Location

Florida

Industry

Construction Equipment

Manufacturing

RUX, formerly Open Door Technology, engineers and delivers Microsoft Dynamics 365 Business Central-based solutions and services. It helps organizations gain visibility over their operations, supporting accurate tracking, lifecycle management, reporting, compliance, and long-term scalability.

A Microsoft SDC Case Study

Navigating Merger & Acquisition with INTENT

RUX was created during a pivotal period of acquisition and consolidation, uniting legacy organizations under a new brand identity. The challenge was introducing RUX to the market without losing the reputation and relationships already built. Maven Collective® became their strategic partner to understand the Microsoft ecosystem and bring structure, clarity, and momentum to this critical launch phase.

Services Provided

Services provided to RUX from Maven Collective

Driving Measurable Results

What We Achieved

5M+

Paid Ads Impressions
Streamlined paid advertising across Google, Reddit, and LinkedIn to put RUX in front of the right audience to build early brand recognition.

105K+

Website Page Views
Optimized content for SEO and AEO to attract and engage visitors from day one, turning a new website into a high-performing discovery channel.

44%

Growth in Organic Traffic
Created dedicated landing pages targeting new subvertical clients, enabling discovery of RUX products by prospects.
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rux logo
“We were a small team with really ambitious goals… and rather than having to bring in someone new and train them up on a whole new industry, we knew Maven Collective already understood the Microsoft ecosystem and could learn our business quickly.”
Megan Davies
Head of Growth, RUX

B2B Marketing Services Clients

WE KEEP GREAT COMPANY

We’ve helped over 500 Microsoft Partners, including Channel Partners (CSPs, MSPs, VARs), Software Development Companies (ISVs), and SIs succeed in the Microsoft ecosystem and beyond.

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The Leading Marketing Partner for Microsoft Partners

Exceed Your Growth Goals

Through working with 100s of Microsoft Partners globally, Maven Collective® Marketing delivers measurable B2B marketing results across the Microsoft ecosystem. We tailor our approach to each partner, helping them stand out and succeed in an oversaturated software marketplace.

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