How Maven Collective is Helping IAMCP Canada Build a Stronger Microsoft Partner Community
Estimated Read Time: 5 minutes
Intended Audience: Microsoft Partners
The strongest opportunities in the Microsoft ecosystem often begin with the right conversation.
Recognizing the opportunity to build a more connected Microsoft Partner community across Canada, Maven Collective team members joined the IAMCP Canada board to support the chapter’s relaunch.
Through strategy, social media, email, member outreach, and event promotion, Maven Collective is helping more Canadian Partners connect and participate.
Working alongside IAMCP leadership, Microsoft, members, event hosts, and sponsors, Maven Collective is contributing to a national community where Partners can exchange expertise, build relationships, and identify new opportunities to grow together.
What Is IAMCP Canada?
IAMCP, the International Association of Microsoft Channel Partners, is a Partner association focused on connection, education, and business development within the Microsoft ecosystem.
The global organization includes more than 5,500 members, representing over 1,750 companies, and hosts more than 250 events annually. IAMCP Canada brings that global network to Microsoft Partners across the country.
The relaunched chapter gives Partners opportunities to:
- Meet organizations with complementary capabilities
- Learn from Microsoft, industry leaders, and peers
- Build visibility within the Canadian Microsoft Partner community
- Exchange referrals and trusted introductions
- Explore joint go-to-market and P2P collaboration opportunities
IAMCP Canada creates a consistent national platform for learning and relationship-building to help Partners connect beyond their established networks.
How is Maven Collective Helping Relaunch IAMCP Canada?
Maven Collective team members support IAMCP Canada as members of the chapter board, social media and email communications, outreach to current and prospective members, promotion of events, membership, and sponsorship opportunities.
In addition to participating in the board, the Mavens are contributing to chapter meetings and networking. Maven Collective CEO, Erica Hakonson, and Microsoft Partner Marketing Strategist, Samridhi Sharma, recently presented to IAMCP Canada audiences at the Microsoft Waterfront Office in Vancouver.
Drawing from Maven Collective’s 2026 Microsoft Partner Global Benchmark & Success Index, their session shared insights from more than 300 survey participants on designations, marketing, funding, incentives, and P2P collaboration.
Together, these contributions are helping IAMCP Canada reach more Partners and build consistent momentum across the country.
How Do IAMCP Communities Support P2P Collaboration?
Microsoft Partner communities help organizations learn from peers, build ecosystem credibility, and form relationships that may lead to referrals and joint opportunities.
According to the 2026 Microsoft Partner Global Benchmark & Success Index:
- 76% of surveyed Microsoft Partners participate in at least one Microsoft-sponsored association.
- 60% of surveyed IAMCP members cite community groups as a top lead source.
- 44% of surveyed Partners rank Partner referrals among their top lead sources.
P2P collaboration can include referrals, joint campaigns, bundled solutions, shared delivery, Co-Sell, and Marketplace opportunities. IAMCP Canada gives Partners a place to identify where a valuable fit may exist.
How Is IAMCP Canada Connecting Partners Through Events?
The 2026 Partner Success Index found that 85% of surveyed Microsoft Partners attend at least one in-person event annually, reinforcing the continued value of face-to-face relationship-building.
Since relaunching, IAMCP Canada has hosted educational and networking events both virtually and in person, at Microsoft’s Toronto and Vancouver offices. Sessions have covered Solutions Partner designations, Microsoft Partner benchmarks, Copilot opportunities for SMB customers, funding, incentives, and P2P collaboration.
By pairing practical education with peer networking, IAMCP Canada events help Partners exchange ideas, build relationships, and explore where their capabilities may align.
What IAMCP Canada Events Are Coming Up in 2026?
IAMCP Canada’s upcoming calendar continues to bring engagement opportunities across Canadian cities:
- September 24: Microsoft Calgary
- October 22: Microsoft Toronto
- November 26: Microsoft Vancouver
- December: Holiday socials in Toronto and Vancouver
Partners can view upcoming IAMCP events or follow IAMCP Canada on LinkedIn for current chapter updates.
How Has Maven Collective Supported Other IAMCP Chapters?
Maven Collective’s IAMCP involvement extends beyond Canada.
Erica Hakonson has presented at IAMCP events and chapters, sharing strategies related to Microsoft Partner marketing, ecosystem changes, positioning, and go-to-market growth.
Some notable appearances include:
- IAMCP International Chapter: Inside the 2026 Microsoft Partner Success Index: Data, Trends & Winning Moves
- IAMCP SoCal and Philadelphia Chapter: Advance Your Microsoft Partner Marketing in FY26 with AEO & Multi-Channel AI
- IAMCP New Jersey Chapter: Shift Happens – Over 300 Microsoft Partners Shared Their Insight
These appearances reflect Maven Collective’s broader commitment to sharing practical insights with the Microsoft Partner community. Explore additional interviews, podcasts, webinars, and presentations through the Maven Collective media hub.
What Are the Benefits of Joining IAMCP Canada?
IAMCP Canada membership connects Partners with a coast-to-coast community and the wider global IAMCP network.
Membership benefits include:
- Business growth and partnership opportunities
- Community-building and networking
- Education and professional development
- Exclusive member discounts
- Early awareness of upcoming chapter events
How to Join IAMCP Canada
IAMCP offers individual and corporate memberships. Corporate memberships provide a 25% discount for teams of five or more, while individual memberships provide access to the global network and professional resources.
The current offer provides membership for $1 for the first 90 days and identifies $2,490 in immediate member value.
How Can Organizations Sponsor IAMCP Canada?
IAMCP Canada’s continued growth is supported by sponsors like Sherweb, Companial, ShareGate, and Arrow that invest in communications, events, and community-building.
Sponsorship gives organizations an opportunity to build visibility within the Canadian Microsoft Partner community while supporting the chapter’s continued growth.
Organizations can support IAMCP Canada through Elite Founding, Platinum Annual, Chapter Meeting, or Chapter Social Networking sponsorships. Depending on the level, benefits may include brand visibility, speaking opportunities, event participation, newsletter features, and chapter promotion. Sponsorship funds support marketing, event production, operations, and sustainable chapter growth.
Reach out to americas.canada@iamcp.org for more information.
Join the IAMCP Canada Microsoft Partner Community
IAMCP Canada is building new momentum by giving Microsoft Partners more ways to learn, connect, and collaborate across the country.
Whether you want to expand your network, strengthen your peer-to-peer marketing, or explore P2P collaboration, IAMCP Canada can help you make your next valuable Partner connection.
IAMCP is a global association with chapters around the world. If you’re located outside Canada, explore other IAMCP chapters to find the community that’s right for you.
