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Watch, Listen, Learn: Microsoft Podcasts & Webcasts for Partner Growth

Discover how Microsoft Partners really get things done. Tune in to podcasts and webcasts that reveal their insider approaches. In this curated lineup, our experts unpack strategies that drive growth and the essential insights every Partner should know.

In the Spotlight

Shared Stories, Tips, and Best Practices for Microsoft Partners

Featured

Inside the 2026 Microsoft Partner Success Index

Discover trends shaping Partner success across designations, GTM, funding, P2P collaboration, and AI-driven program benefits.
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Inside the 2026 Microsoft Partner Success Index

Discover trends shaping Partner success across designations, GTM, funding, P2P collaboration, and AI-driven program benefits.
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Strategic Intelligence for Market Leaders Podcast

Using insights from the 2025 Microsoft Partner Benchmarking Report and MSDW P2P Survey, identify strategies to improve Partner performance.
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Marketing Strategies for Ecosystem Led Growth Podcast

Explore marketing blind spots, AI and SEO trends, and how aligning with Microsoft priorities drives Marketplace success.
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Inside Partnering Podcast: The Hidden Work Behind Successful Co-Sell with Erica Hakonson

Inside Partnering Podcast

Practical lessons from Partners on how enablement, incentives, and Marketplace readiness drive real GTM results.
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Small but Mighty Agency Podcast with Audrey Joy Kwan and Erica Hakonson

Small but Mighty Agency Podcast

How niching down helped Maven Collective become the go-to marketing agency for Microsoft Partners.
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Coffey Talk Podcast Maven Collective: Profit that Gives Back: Building a Purpose-Driven Business

Profit That Gives Back: Building a Purpose-Driven Business

Erica Hakonson, our CEO, shares how purpose, impact, and B Corp values became the foundation of Maven Collective’s growth.
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Accelerating Your Online Presence to Get Past Your Competition

Learn how to accelerate your online presence to get past your competition with Erica Hakonson.
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Grow a small business logo

Grow a Small Business

Erica Hakonson shares how Maven Collective grew 400%+ serving Microsoft ecosystem clients through strategic digital marketing measurable results.
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Devnoodle podcast: Masters in Marketing Agency with Erica Hakosnon

Cutting-Edge Strategies for B2B Marketing with a Microsoft Maven

Erica Hakonson shares B2B SaaS insights, Microsoft Partner niche strategy, B Corp value, conversion tips, and agency lessons.
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Leading Lenders: Supporting women entrepreneurs towards success

Lending Lenders: Mastering the Balancing Act

Leading Lenders panel discusses women entrepreneurs’ work-life balance, barriers, and tips for lenders to better support founders.
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Paul Higgins Podcast Maven Collective Marketing: Stop Competing on Vendor Badges: Build a Brand Clients Actually Want to Buy

Paul Higgins Podcast

Dig into messaging traps partners fall into and how AI is changing how you show up online.
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CanadianSME - Maven Collective Marketing Podcast" B2B Digital Marketing with Erica Hakonson

CanadianSME

Tune in for a deep dive into implementing vital marketing strategies for small businesses, all while maintaining work-life balance.
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Maven Collective & The ISV Society Podcast graphic reading: "93% of partners are doing this - are you one of them?"

ISV Society: 93% of Partners are Doing This, are You?

Uncover the top strategies driving success for Microsoft Partners, based on insights from over 50,000 data points.
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Insivia podcast - SaaS Founder Show: Erica Hakonson - Orchestry

Insivia

Learn about the successful Microsoft ISV co-founded by Erica Hakonson that enhances Microsoft 365, Teams, and SharePoint through provisioning.
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CanadianSME - Innovate to Impact: Erica Hakonson on Entrepreneurial Growth

CanadianSME: Building a Successful Digital Agency

Explore a robust suite of brand differentiation strategies developed from collaborations with 500+ Microsoft Partners.
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Maven Collective & The ISV Society Podcast

ISV Society: SEO Trends

With 10.5K+ websites launching daily, discover how to tackle common SEO and stand out in the competitive Partner landscape.
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As Seen In

MAVEN COLLECTIVE IN THE MEDIA

A collection of articles that highlight our voice, our work, and our role in the Microsoft Partner ecosystem.
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Interested in featuring Erica Hakonson on your podcast or panel?

As the Founder & CEO of Maven Collective Marketing, Erica brings over 19+ years of experience working alongside Microsoft Partners to drive measurable impact. Bring her expert B2B and digital marketing insights to your next standout episode.

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International Association of Microsoft Channel Partners Membership

IAMCP SPEAKER

Maven Collective Marketing has the pleasure of being a featured speaker at many IAMCP chapter events, including the Americas Virtual Chapter, New York City Chapter, TOLA (Texas, Oklahoma, Louisiana, Alabama) Chapter, and Chicago Chapter. At these exclusive Microsoft Partner events, we present on topics such as Partner marketing growth strategies, optimizing your Martech stack, driving marketing ROI, and AppSource listing best practices.

Beyond speaking at global IAMCP chapters, Maven Collective Marketing has been proud to support the revival of the IAMCP Canada Chapter, helping reconnect partners, re-establish events, and create new opportunities for collaboration within the Canadian Microsoft Partner ecosystem.

Get Maven Collective Marketing at your next chapter event — Contact us.

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Frequently Asked Questions

Microsoft Partner Marketing FAQs

Where can I find lead generation podcast specific to Microsoft Partner sales?
One standout example is the Secrets to Selling Dynamics webcast, hosted by Rick McCutcheon and Erica Hakonson. This show dives into Microsoft B2B sales strategies, including how to effectively leverage Microsoft AppSource to guide buyers through the decision-making journey. It’s a great resource for partners looking to boost lead generation and accelerate their sales pipeline within the Microsoft ecosystem.

Microsoft Partners engage with a variety of active communities and media platforms that offer valuable resources, networking, and insights. Some of the most recognized include:

PartnerTalks – A Microsoft webcast series covering sales, marketing, and program updates relevant to partners.

IAMCP (International Association of Microsoft Channel Partners) – A global network dedicated to collaboration, education, and business growth within the partner ecosystem.

The WIT Network – An organization focused on supporting and empowering women in technology and partner roles.

WIC (Women in Cloud) – A worldwide initiative aimed at driving economic access and growth for women in the cloud industry.

Partners who participate regularly often develop stronger relationships with Microsoft, gain improved access to funding opportunities, and open doors to new business prospects.
What are the best B2B marketing podcasts for Microsoft partners?
For Microsoft Partners looking to strengthen their B2B marketing strategy, we recommend listening to the Biz Apps Marketing Minutes webcast, the ISV Society podcast, or the PartnerTalks webcast. These podcasts/webcasts equip Partners with knowledge from Microsoft ecosystem experts.
Where can I find free resources about Microsoft AppSource and Azure Marketplace?

Maven Collective Marketing offers a wealth of free resources to help you optimize your presence on Microsoft AppSource and the Azure Marketplace. We provide content for all types of Microsoft Partners, including:

  • Podcasts featuring Microsoft Marketplace success strategies
  • Navigate Transactability in Microsoft Marketplace for FY26 webinar
  • An AppSource Consulting Listing Checklist
  • Insightful blogs packed with practical tips

Whether you’re new to the marketplace or looking to improve your listing performance, these resources are designed to help you attract more buyers and drive growth.