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B2B MARKETING BUILT FOR MICROSOFT PARTNERS

We help Channel Partners (CSPs, MSPs, VARs), SDCs (ISVs) and SIs stand out, scale faster, and increase revenue through strategic marketing.

Stand Out in the Microsoft Ecosystem

Get clarity on your Microsoft Strategy in a free 20-minute consultation

AWARD-WINNING B2B MARKETING SERVICES

From strategic planning to sales enablement, we provide full-service marketing solutions that amplify your Microsoft Partner story and drive real business outcomes.

Strategy & Planning

Gain a clear roadmap built around your business to drive scalable growth in the Microsoft ecosystem.
  • Microsoft Alliance & Advisory
  • Product/GTM Strategy
  • Ideal Customer Profile/Ideal Partner Profile Strategy
  • Brand Messaging Framework
  • Performance Auditing/Reporting

Lead Generation

Attract high-intent prospects and fill your pipeline faster with data-driven campaigns.
  • Demand Generation
  • Content Development (SEO and AEO)
  • Account Based Marketing
  • Social Media/Search Paid Ads
  • Media Buying/Planning

Go-to-Market (GTM)

Boost your visibility within the Microsoft ecosystem with GTM strategies that position your offerings effectively.
  • Partner/Channel Marketing
  • MS Marketplace & Co-Sell Ready Listings
  • Microsoft Funding Advisory
  • Partner of the Year (PoY)
  • Online/In-Person Events

Sales Enablement

Drive more sales with content and campaigns aligned to Microsoft’s co-sell motion.
  • User Acquisition
  • Customer Wins/Case Studies
  • Buyer Journey Mapping
  • Business Development Outreach
  • Sales/Assets Artifacts

Strategy & Planning

Gain a clear roadmap built around your business to drive scalable growth in the Microsoft ecosystem.
  • Microsoft Alliance & Advisory
  • Product/GTM Strategy
  • Ideal Customer Profile/Ideal Partner Profile Strategy
  • Brand Messaging Framework
  • Performance Auditing/Reporting

Lead Generation

Attract high-intent prospects and fill your pipeline faster with data-driven campaigns.
  • Demand Generation
  • Content Development (SEO and AEO)
  • Account Based Marketing
  • Social Media/Search Paid Ads
  • Media Buying/Planning

Go-to-Market (GTM)

Boost your visibility within the Microsoft ecosystem with GTM strategies that position your offerings effectively.
  • Partner/Channel Marketing
  • MS Marketplace & Co-Sell Ready Listings
  • Microsoft Funding Advisory
  • Partner of the Year (PoY)
  • Online/In-Person Events

Sales Enablement

Drive more sales with content and campaigns aligned to Microsoft’s co-sell motion.
  • User Acquisition
  • Customer Wins/Case Studies
  • Buyer Journey Mapping
  • Business Development Outreach
  • Sales/Assets Artifacts

Driving measurable Results

214%

Increase in Net New Leads for Klarinet

Drove targeted demand through a mix of paid media, SEO, and marketing automation strategies.

500%

Increase in Total Revenue for EFOQUS
Supported revenue growth through brand redevelopment, digital strategy, and case study development.

92%

Increase in MS Marketplace Engagement for Long View Systems

Increased performance through optimized listings and marketplace strategy.

NEW

Partner Incentive Structure Formulated for Click
Developed a new incentive structure that realigned with Microsoft’s latest Partner Program.

Let’s Talk Strategy

Stand Out in the Microsoft Ecosystem

Book your free consultation to sharpen your positioning, align your messaging with Microsoft’s priorities, and capture attention.

         Get Your Free Strategy Session

Jessie Blodgett Headshot
“We depend on Maven Collective Marketing for their in-depth expertise and understanding of the Microsoft ecosystem and Partner channel. Working with the Mavens yields us high-quality leads and opens doors to new opportunities for Collectiv. We look forward to our continued partnership!”
Jessie Blodgett
Director of Marketing, Collectiv

“Thank you, Maven Collective for your continued time and investment in Long View and our partnership. Your dedication and deep commitment to our success is felt throughout our organization and across our branches. You continue to bring us valuable recommendations and insights that evolve our Microsoft Partner marketing to new levels.”

Michael Kochorek
VP of Marketing and Business Development, Long View Systems
“What we like about Maven Collective is that they’re good at developing and executing marketing strategies specifically for tech companies. They’re able to speak our language and understand the kind of products and services that we provide for our customers.”
Brian Long
Director of Business Development, Klarinet Solutions
Jessie Blodgett Headshot
“We depend on Maven Collective Marketing for their in-depth expertise and understanding of the Microsoft ecosystem and Partner channel. Working with the Mavens yields us high-quality leads and opens doors to new opportunities for Collectiv. We look forward to our continued partnership!”
Jessie Blodgett
Director of Marketing, Collectiv
“Thank you, Maven Collective for your continued time and investment in Long View and our partnership … You continue to bring us valuable recommendations and insights that evolve our Microsoft Partner marketing to new levels.”
Michael Kochorek
VP of Marketing and Business Development, Long View Systems
“What we like about Maven Collective is that they’re good at developing and executing marketing strategies specifically for tech companies. They’re able to speak our language and understand the kind of products and services that we provide for our customers.”
Brian Long
Director of Business Development, Klarinet Solutions

B2B Marketing Services Clients

WE KEEP GREAT COMPANY

We’ve helped over 500 Microsoft Partners, including Channel Partners (CSPs, MSPs, VARs), SDCs (ISVs), and SIs succeed in the Microsoft ecosystem and beyond.

Global Element Microsoft
Global Element MSDW
Global Element Long View
Global Element BDC
Global Element Click
Global Element Power Objects

The Formula for Award-Winning B2B Marketing Services

The Maven Method

1

Align & Engage

Identify what sets your business apart to ensure every move we make is rooted in your goals, your audience, and your unique strengths.

2

Strategize & Plan

Provide an actionable, data-informed marketing plan aligned with your business goals that drives measurable results.

3

Build & Execute

Bring your brand to life through campaigns, contents, and events designed to strengthen your presence in the Microsoft ecosystem.

4

Measure & Refine

Ensure optimal results with ongoing performance tracking and continuous optimization based on evolving needs and market conditions.
Our Process

Your Microsoft Marketing Partner

MEET YOUR EXPERT B2B MARKETING STRATEGIST

Arianna, our seasoned marketing Maven, brings deep expertise in the B2B tech space and Microsoft Partner landscape, empowering Channel Partners (CSPs, MSPs, VARs), SDCs (ISVs), and SIs to boost their brand, enhance digital presence, and drive real results.

Leverage our team’s extensive experience with over 500 Microsoft Partners to refine your brand’s story and establish your leadership in the Microsoft ecosystem.

B2B Digital Marketing Strategist
Get to Know the Mavens

Frequently Asked Questions

MICROSOFT PARTNER MARKETING FAQs

Maven Collective® Marketing is a seasoned team of award-winning business-to-business marketing professionals that have tallied decades of experience with the Microsoft Partner ecosystem. Get started on achieving your marketing and business goals with the Mavens.

Schedule an introductory session with Maven Collective® Marketing to learn more about our Microsoft Partner Marketing expertise while defining your marketing goals and business outcomes for working with the Mavens.

  • SEO and SEM: Targeting industry-specific keywords to increase organic and paid search visibility.
  • Content Marketing: Creating valuable and informative content tailored to the needs of businesses using Microsoft products.
  • Email Marketing: Nurturing leads with targeted email campaigns that offer insights, product updates, and case studies.
  • Optimize Partner Listings: Ensure your Microsoft Partner listing is fully optimized with up-to-date information, certifications, and customer testimonials.
  • Leverage Microsoft Co-Sell: Participate in co-selling programs offered by Microsoft to gain exposure to a broader audience.
  • Community Engagement: Actively participate in Microsoft forums, blogs, and events to build your reputation as a thought leader.
Maven Collective® Marketing partners with Microsoft Partners to drive long-term digital marketing success. While every journey starts with an initial engagement, our most impactful work happens through ongoing partnerships focused on sustained growth.
Maven Collective® Marketing exclusively works with Microsoft Channel Partners (CSPs, MSPs, VARs), SDCs (ISVs), SIs and Resellers. We’ve worked in the Microsoft ecosystem with Microsoft 365 and Dynamics 365 Partners for decades to help each client stand out in the sea of software sameness.
  • Personalized Outreach: Craft communication based on the specific needs and behaviors of leads, showing how Microsoft solutions can address their unique challenges.
  • Demonstrations and Trials: Offer demos or trial versions of Microsoft products to showcase their benefits directly to potential customers.
  • Follow-Up Strategy: Implement a structured follow-up strategy involving multiple touchpoints to keep your solution top-of-mind for leads.
  • Expertise and Specialization: Marketing agencies specializing in Microsoft partnerships bring deep knowledge of Microsoft products and the ecosystem, providing tailored marketing strategies that resonate with tech-savvy audiences.
  • Resource Efficiency: Outsourcing allows you to focus on core business activities while the agency handles the complex details of digital marketing.
  • Scalability: A professional agency can scale efforts up or down based on market needs and campaign performance, ensuring flexibility.

Award-Winning B2B Marketing

BUILD UPON WINNING SUCCESS

Maven Collective Marketing - B2B Marketing Agency - Marketing Effectiveness Award
Maven Collective Marketing - B2B Marketing Agency - AVA Digital Awards - Platinum Winner
Maven Collective Marketing - B2B Marketing Agency - Web Excellence Award
pr daily top b2b agency winner
marcom platinum b2b winner
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