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  • About
    • Our Team
    • Careers
  • Expertise
    • Our Process
    • Partnerships
  • Services
    • Tailored Services
    • AI Content Creation & AI SEO
    • Brand Messaging Development
    • Marketplace Listing and Co-Sell
    • Virtual Event Promotion
    • Brand Value Assessment
    • Partner Award Nominations
  • Products
    • Exclusive Products
    • MS Partner Digital Performance Self-Audit
    • Microsoft AppSource Listing Self-Audit
  • Work
    • Our Work
    • Microsoft Channel Partner (MSP) Case Study
    • Microsoft Channel Partner (CSP) Case Study
    • Microsoft CSP Case Study
    • Microsoft ISV Case Study
    • Microsoft MSP Case Study
    • Microsoft SI Case Study
    • Microsoft ISV Partner Program Case Study
  • Resources
    • Partner Marketing Insights
    • MS Partner Insights for FY26 Webinar
    • MS Partner Benchmark Report
    • FY26 Microsoft Marketplace Webinar
    • MS Partner Benchmarking Report Webinar
    • Microsoft Clarity Analytics Webinar
    • MS Partner AI Content Creation Webinar
    • Microsoft AppSource Tips Webinar
    • Microsoft Copilot Guide for Partners
    • AppSource Listing Checklist
    • Webcasts & Podcasts
WORK WITH US!

Free 30-Min Expert Consultation

Award-Winning B2B Marketers Specializing in Microsoft Partner Marketing

Your Microsoft Partner Marketing Experts

Microsoft Partners worldwide rely upon Maven Collective® to deliver award-winning B2B marketing services and Microsoft Partner marketing expertise to stand out in the sea of software sameness.

Award-Winning B2B Marketers Specializing in Microsoft Partner Marketing

Your Microsoft Partner Marketing Experts

Microsoft Partners worldwide rely upon Maven Collective to deliver award-winning B2B marketing services and Microsoft Partner marketing expertise to stand out in the sea of software sameness.

The Marketing Partner for Microsoft Partners

WHO WE WORK WITH

Microsoft Partners work with Maven Collective® Marketing to grow their Microsoft practice both through marketing within the Microsoft ecosystem, and further through the execution of a tailored digital marketing strategy.
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Microsoft
Channel Partners

We amplify the voice and growth of Microsoft Channel Partners (Managed Service Providers, Cloud Service Providers, and Value Added Resellers) through traditional Microsoft Partner marketing within the Microsoft ecosystem, and impactful B2B digital marketing that helps develop long-lasting customer relations.

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Microsoft
SIs

We empower Microsoft System Integrators with accelerated business success via a B2B go-to-market plan showcasing their unique expertise and technical knowledge of the Microsoft ecosystem, with educational and lead nurturing content to boost their bottom line growth.

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Microsoft
SDCs

We communicate the unique value delivered by Microsoft Software Development Companies (Independent Software Vendors) that differentiates them from the underlying Microsoft technologies, while building the market and message with B2B brand positioning.

POWER OBJECTS

Always Add Value

“We worked with Maven Collective Marketing over the course of several months while my company was trying to build out a new web property at a very rapid pace. They helped us brainstorm, outline, and write several ebooks that are the core lead generation pieces on the site, sometimes on an extremely tight timeline. Maven Collective Marketing was absolutely great to work with! They were always very professional, always had fun and creative ideas, and never missed a beat.”

Carrie Fitch

Director of Global Product and Program Marketing

PowerObjects

See How!

Build Upon Award-Winning Success

THE MAVEN COLLECTIVE® WAY

INQUIRE

Curious Mentality

Mavens forge partnerships with our clients through maniacal curiosity to understand each client and business better.

DISCOVER

Unearth Diamonds

Mavens invest in uncovering the unique value each client possesses and delivers, to derive and reveal their origin of success.

EXAMINE

Question Relentlessly

Mavens debunk the status quo through endlessly examining the interworkings of how and why to drive better outcomes.

STRUCTURE

Formulize Future

Mavens don't plan for today's quick win, but for tomorrow's success, mortaring the foundation to long-term success.

BENCHMARK

Define Market

Mavens recognize the unique position each client holds within the market and measure that place against market.

FORMULATE

Standardize Success

Mavens patternize marketing practices that successfully deliver results time and time again to build measurable outcomes.

TEST

Learn Continuously

Mavens never assume, ensuring we learn and grow with each client and project, to iterate faster and build better.

MEASURE

Measure Maniacally

Mavens never deliver without a defined process to measure results and performance to drive better outcomes.

IMPROVE

Iterate Successes

Mavens never stop iterating and improving upon client successes, as each client's win springboards the next opportunity.
BOOK MY CONSULTATION NOW!

Your Partner in B2B Brand Mastery

MEET YOUR BRAND STRATEGIST

Arianna, our seasoned marketing Maven, has empowered a myriad of Microsoft Partners, including Microsoft Channel Partners (MSPs, CSPs, VARs) Software Development Companies (ISVs), and SIs, to redefine their digital narratives and carve out significant spaces in the tech arena.

Leverage our team’s extensive experience with over 500 Microsoft Partners to refine your brand’s story and establish your leadership in the Microsoft ecosystem.

Maven Collective Marketing B2B Marketing Services Agency - Arianna Ardenne B2B Digital Marketing Strategist
WORK WITH US

Award-Winning B2B Marketing

BUILD UPON WINNING SUCCESS

Global Element Web Excellence Award
Global Element PR Daily Award
Global Element MS Ads Award
Global Element MarTech Award
Global Element IAMCP Award

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V8B 0A1

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EXPLORE

Maven Collective Wins 2025 Microsoft Advertising Partner Growth Award

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Microsoft Partner FY26: What’s Changing and How Partners Can Succeed 

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Long View Boosts Growth with Microsoft Marketplace & Funding

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