Trusted Media Platforms for Microsoft Partner Marketing Success
Estimated Read Time: 3 minutes
Intended Audience: Microsoft Partners, Microsoft Channel Business Development Teams
Many Microsoft Partners invest significant time in perfecting their product or service but still struggle with visibility. Often, your audience doesn’t know your solution exists or realize it can solve a problem they’re facing. That’s why investing in the right media platforms is important.
Establishing a presence in the spaces your audience already trusts and engages in is key to improving exposure. Respected media platforms, community hubs, and peer-driven networks are highly effective ways for Partners to increase awareness. Whether you’re an ISV, CSP, MSP, or SI, leveraging these channels can expand your reach and help position your organization as a trusted voice in the Microsoft ecosystem.
What are the Best Media Platforms for Microsoft Partner Marketing?
It is important for Microsoft Partners to understand which media platforms and communities are available and how each one can support different marketing goals. Here are some of the top media platforms Microsoft Partners use to share expertise, promote solutions, and build credibility:
- MSDynamicsWorld (MSDW): MSDW is a trusted, independent publication dedicated to Microsoft Dynamics and Power Platform. It offers news, webinars, and editorial content tailored primarily to Dynamics 365, Power Platform and, to some extent, the Microsoft Cloud audiences, making it a strong option for thought leadership.
- Redmond Channel Partner: Redmond Channel Partner is a Microsoft-focused publication that delivers news, business strategy, and sales insights specifically for Microsoft Partners. It’s ideal for staying informed on channel programs, Partner incentives, and growth opportunities across the Microsoft ecosystem.
- ITPro Today: ITPro Today serves a more technical audience, with content tailored to IT leaders and decision-makers managing Microsoft infrastructure. For Microsoft Partners targeting CIOs, IT admins, or enterprise architects, it’s a valuable platform for thought leadership and technical education.
- PartnerTalks: PartnerTalks is a multimedia thought leadership series, featuring interviews, success stories, and events from across the Partner ecosystem. It’s a peer-focused platform ideal for sharing your Partner journey and gaining exposure among like-minded companies in the Microsoft channel.
- The ISV Society: The ISV Society supports Independent Software Vendors (now Software Development Companies) working in the Microsoft ecosystem through member content, joint marketing campaigns, and curated networking opportunities. It’s a valuable channel for ISVs looking to increase recognition through Partner marketing.
- ERP Software Blog / CRM Software Blog: These two sister sites allow Microsoft Partners to publish blog posts, case studies, and product content targeted at prospects actively searching for ERP or CRM solutions. With strong SEO and a loyal reader base, these sites help Partners increase visibility and generate qualified leads in targeted industries.
How Can Microsoft Partners Use Media Platforms for Marketing?
Once you’ve identified the right platforms, the next step is understanding how to use them effectively. Here are five ways Partners can leverage these platforms to market their solutions and position themselves as market leaders.
- Write Thought Leadership Articles: Write educational, value-driven content tailored to your expertise, such as best practices, product comparisons, or solution insights, and publish them on platforms like MSDW or ERP Software Blog. This builds trust and positions your brand as a knowledgeable voice in the Microsoft Partner community.
- Share Case Studies or Client Stories: Highlight real-world results your solution has delivered, especially those aligned with Microsoft’s focus areas. Platforms like Redmond Channel Partner and Dynamics Communities value these narratives and often spotlight success stories.
- Develop High-Value Resources: Create content like ebooks, how-to guides, and whitepapers that speak directly to your audience’s pain points and goals. These high-impact assets demonstrate your expertise, elevate your brand authority, and offer an easy conversion point to capture qualified leads.
- Participate in or Host Webcasts: Platforms like MSDW, Redmond Channel Partner, and ITPro Today offer co-branded or sponsored webinars. Use them to demo your solution, share industry trends, or co-present with clients or in partnership with the host media platform.
How to Choose the Right Media Platform for Your Microsoft Partner Marketing?
- Who is the audience? Ensure the platform reaches the personas you’re targeting.
- What is the size and composition of the community? Look into how many active members the platform has and what kinds of companies or roles they represent.
- What regions do they serve? If you operate in North America or EMEA, you’ll want a platform that reflects that reach and influence.
- What content formats do they offer? Consider whether they provide opportunities for blogs, podcasts, webinars, interviews, or co-branded content, and choose formats that align with your content strengths.
- What are the costs or types of membership? Understand the pricing structure and what’s included. Some memberships offer free profiles, while others require paid sponsorships or annual memberships.
- What are the program benefits? Beyond content distribution, look for value-adds like lead generation, SEO and AEO visibility, event participation, or newsletter features.
Taking the time to evaluate these areas ensures your investment in a media platform delivers measurable value. If you’re also looking to grow your presence within the Microsoft ecosystem, consider joining Microsoft Partner communities. These groups offer networking, learning, and co-marketing opportunities, tailored specifically for Microsoft-aligned organizations.
Expand Your Visibility with Microsoft Partner Marketing Experts
Getting noticed starts with knowing where your audience is actively showing up. Microsoft-specific platforms help you build meaningful relationships and reach decision-makers who influence buying and co-sell opportunities.
At Maven Collective Marketing, we’ve helped over 500 Microsoft Partners build their presence through targeted media placements. Work with a team that knows the Microsoft ecosystem inside and out and understands which channels will amplify your voice.
