
B2B 2026 Marketing Forecast (AI, ABM, GEO and more)
In 2026, B2B marketing shifts from chasing trends to building trust, stronger experiences, and strategies grounded in measurable impact.

In 2026, B2B marketing shifts from chasing trends to building trust, stronger experiences, and strategies grounded in measurable impact.

This deep dive walks you through what Microsoft Marketplace is and what to expect from the consolidation of AppSource and Azure Marketplace.