In 2026, B2B marketing shifts from chasing trends to building trust, stronger experiences, and strategies grounded in measurable impact.
In 2026, B2B marketing shifts from chasing trends to building trust, stronger experiences, and strategies grounded in measurable impact.
AI tools like Microsoft Copilot, Google AI Overviews, and ChatGPT are providing direct answers within their respective platforms, reducing the need for traditional search engine clicks. For Microsoft Partners, this creates new challenges and opportunities. Let’s explore the framework Partners can use to adapt and stay visible.
