How We’re Using AI Video and Audio Tools to Repurpose Content Creation for Social Media
Estimated Read Time: 5 minutes
Intended Audience: Microsoft Partners & B2B Marketers
Capturing audience attention on social media means meeting them with bite-sized clips, right where they scroll. As attention spans shrink and algorithms prioritize short-form content, repurposing long-form content (such as turning blogs, videos, or webinars into social posts, clips, or emails) is a strategic must. But manual clipping, captioning, and formatting can consume hours of time and budget.
At Maven Collective, we’ve been exploring AI content creation tools to meet growing demands, especially for Microsoft Partners navigating the AI-focused ecosystem. These solutions offer a smarter route to automate video generation, speed up production, and scale social reach.
The real question: which platforms work? Here’s how we put them to use.
Our Experiment with AI Content Creation Tools
What We Started With:
Our Objective:
- Repurpose long-form content into short-form clips optimized for LinkedIn, Instagram, BlueSky, and YouTube.
- Transform our blog content into narrated videos and AI audio files to share marketing strategy or “how to” content and thought leadership in engaging formats.
- Streamline the production process to save time and increase output, recognizing that initial setup would take time as we explore each platform’s features.
How We Measure Success:
- Output Quality: Evaluate audio clarity, visual appeal, and accurate captioning.
- Ease of Use: Assess how intuitive each tool was to learn and use.
- Time Savings: Compare AI-assisted workflows to our manual editing benchmarks.
- Engagement Performance: Analyze how each format performed on its respective platform.
Testing the Top AI Video Tools for Content Repurposing
- Flexible repurposing formats so we can adapt educational content into different video styles without starting from scratch.
- User-friendly interfaces that minimize the learning curve and don’t require hours of onboarding.
- High-quality AI voiceovers and syncing that deliver a polished, natural result rather than something robotic or distracting.
AI Text-to-Audio Tools
After testing AI video generation platforms, we realized that while they could repurpose content effectively, the built-in audio capabilities didn’t meet our expectations. Voiceovers often sounded robotic or lacked the polish needed for professional content. This prompted us to look beyond video-only tools and explore dedicated AI audio platforms designed specifically for voiceover.
Tools such as ElevenLabs and ArtList transform written content into natural-sounding audio, making them ideal for layering onto videos, embedding into blogs, or creating podcast-style snippets.
The Verdict: Best AI Video and Audio Tools
After testing multiple AI video and audio platforms, we selected Pictory for video generation and ElevenLabs for audio narration. These tools offered the right combination of usability, quality, and efficiency to help us create branded content more efficiently.
Best AI Video Tool: Pictory
- Ease of Use: The platform is intuitive, with automatic script and video generation. Some manual adjustments were needed to refine visuals and improve flow.
- Quality: Offers a solid stock video library. While not perfect, the visual output was strong for the level of effort required.
- Speed: Initial use was slower as we defined brand standards and selected appropriate visuals, but efficiency improved with each iteration.
Best AI Audio Tool: ElevenLabs
- Ease of Use: Easy to navigate with a wide range of voice options. It took a few rounds to match the tone and cadence to our brand, but the overall process was smooth.
- Quality: Some voices had a slight AI tone, but generally high quality and suitable for blog narration and social audio snippets.
- Speed: Initial tests took time as we explored voice styles and pacing. Breaking content into smaller segments led to better results and faster generation.
Pictory and ElevenLabs are the latest additions to our AI toolkit, now powering our content repurposing workflow. Where creating something like our Microsoft Marketplace video would have once required sourcing stock footage, drafting scripts, recording voiceovers, and editing everything manually, these tools allow us to streamline the process end-to-end. By automating the most time-consuming steps, we can focus more on creative direction and brand alignment, producing high-quality content in a fraction of the time.
What is Next in Our AI Content Creation Testing Process?
We’re continuing to explore new ways to expand our use of AI tools in content repurposing, including:
- AI voiceovers for consistent narration across blogs, videos, and social content.
- Multilingual translation to expand reach in global markets.
- Digital Asset Management (DAM) integration to centralize and manage AI-generated assets more efficiently.
Want to Amplify Your Online Presence with AI?
Standing out online takes more than just creating content; it’s maximizing the reach and impact of the assets you already have. AI is one strategy we use to help Microsoft Partners and B2B marketers do just that. By automating clipping, captioning, and formatting, AI can dramatically reduce production time while keeping your brand visible and consistent across platforms.
And AI is just one approach. At Maven Collective, we work with you to uncover the right mix of strategies, whether that’s repurposing content with AI, optimizing digital performance, or refining your marketplace presence, to ensure your business grows with measurable results.
Ready to explore how multi-channel marketing AI can help you amplify your digital presence? Let’s start turning your long-form assets into social-ready content today.
Get in touch with Maven Collective to explore our AI Content Packages and start turning your long-form assets into social-ready content today.
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