Growing Your Website Traffic from Other Websites as a MS Partner
Estimated Read Time: 4 minutes
Intended Audience: Microsoft Partners, B2B Marketers
Driving organic traffic is a major challenge for many businesses. For Microsoft Partners, the stakes are even higher because you’re competing against 500,000+ other Partners in the expansive Microsoft community. Standing out requires a combination of quality content, strategic alliances, and effective marketing.
The secret sauce? Driving quality traffic from reputable websites in the Microsoft Partner ecosystem.
The Impact of External Referrals on Website Traffic
When a respected website in your industry links back to your content or references your site, it isn’t just a nod of appreciation—it’s a ticket to improved online visibility. This kind of reference, also known as a backlink, acts like a vote of confidence in the eyes of search engines, potentially boosting your SEO rankings.
And the best part? When the backlink comes from a well-regarded platform within the Microsoft community, the referral traffic is often high-quality, targeted, and holds the potential for business opportunities.
This is a great resource to learn more about the basics of backlinking. It is also a prime example of a backlink in action.
Crafting a Backlink Strategy to Grow Traffic from Other Websites
As you dive into the world of backlinking, there are a few things to keep in mind:
- Quality Over Quantity: Always prioritize obtaining backlinks from reputable, high-authority sites related to the Microsoft ecosystem rather than just amassing a large number of low-quality links. Low quality links refer to spam websites with low domain authority scores, and having links from too many of these sites can actually hurt your web traffic.
- Engage in Communities: Explore a variety of Microsoft-focused forums, blogs, and communities. The more niche the community, the higher the relevance of the traffic you’ll attract.
- Monitor and Analyze: Use tools to monitor your backlinks and their impact on your traffic and SEO rankings. This will help you refine your strategies over time.
- Collaborate: Consider partnering with other Microsoft Partners or experts for webinars, joint blog posts, or e-books. Such collaborations often lead to mutual backlinking, driving traffic from diverse sources.
- Give to Get: Make sure you are also consistently linking to relevant websites from your own site. The more you show ‘link love’ to other sites, the more likely they will be to return the favor. And when in doubt, it doesn’t hurt to ask. A common practice is reaching out to a site you’d like to exchange links with and simply asking.
Microsoft Partner Communities to Amplify Your Website Traffic
Prominent communities within the Microsoft Partner network can significantly boost your website traffic by driving their substantial audiences towards your offerings, courtesy of the trust and authority they hold. Actively participating in these communities by sharing insights, commenting on discussions, and offering value can build your brand’s reputation. Over time, this participation can translate into more website traffic from these platforms as other members recognize and trust your expertise.
Let’s take a closer look at the key communities and platforms within the Microsoft Partner network that can be instrumental in driving website traffic for different types of Partners:
MSDynamicsWorld
SharePoint Community
Microsoft Tech Community
Let the Mavens Help You Boost Your Website Traffic
With the right strategies, website traffic growth becomes an achievable milestone rather than an insurmountable challenge. When other authoritative websites in the Microsoft Partner community vouch for your brand, it bolsters your value proposition. It not only amplifies website traffic but also reinforces your brand’s credibility in the market.
However, backlinking to boost your web traffic is not an easy feat. It takes a lot of time, patience, and persistence, and is only a small piece of the SEO and web traffic pie. When used in conjunction with other proven SEO strategies, backlinking is a sure-fire way to improve web traffic. Let our award-winning digital marketing team help you amplify your website traffic and elevate your brand. Get in touch with us today!
