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B2b Podcasts, Articles & Speaking engagements

Welcome to the Maven Collective^® Marketing Media Hub – where innovation meets insight in the realm of B2B marketing. Discover how to differentiate your Microsoft Partner practice in the competitive software market with expert guidance from Erica Hakonson, CEO of Maven Collective^® Marketing, the premier marketing partner for Microsoft Partners. Explore the Maven Collection!

Published Thought Leadership & Featured Experts

Microsoft Partner Exclusive Insights

PODCASTS TAILORED FOR MICROSOFT PARTNERS

Dive into our bespoke podcast series tailored for Microsoft Partners, where Maven Collective^® Marketing’s vault of extensive collaborations with over 500 Partners is unlocked to bring you strategic insights capable of transforming your organization. More than just listening sessions, these broadcasts are a roadmap to navigating the intricate Microsoft Partner landscape.

Biz Apps Marketing Minutes

Join Erica Hakonson on the BizApps Marketing Minutes podcast as she discusses strategies for Microsoft Partners to thrive in 2025.

Secrets to Selling Dynamics

Learn how AppSource shapes the business app buying journey with experts Erica Hakonson and Rick McCutcheon.

PartnerTalks

Explore key dos and don’ts of Marketplace listings with Dynamics 365 MVP Rick McCutcheon, addressing common pitfalls and essential tactics.

ISV Society

With 10.5K+ websites launching daily, discover how to tackle common SEO and stand out in the competitive Partner landscape.

CanadianSME

Explore a robust suite of brand differentiation strategies developed from collaborations with 500+ Microsoft Partners.

Insivia

Learn about the successful Microsoft ISV co-founded by Erica Hakonson that enhances Microsoft 365, Teams, and SharePoint through provisioning.

ISV Society

Uncover the top strategies driving success for Microsoft Partners, based on insights from over 50,000 data points.

CanadianSME

Tune in for a deep dive into implementing vital marketing strategies for small businesses, all while maintaining work-life balance.

Paul Higgins Podcast

Dig into messaging traps partners fall into, why AI is changing how you show up online, and how to stand out even in the most crowded categories.

Small But Mighty Agency

Learn how to win clients and build better networks for your marketing or consulting agency.

Devnoodle

Dive into the world of B2B marketing with the founder of Maven Collective Marketing.

Interview Erica Hakonson, the award-winning Maven behind 160+ accolades, collaborations with 500+ Microsoft Partners, and 19+ years of experience in the Microsoft Partner channel and ecosystem. Tap into her unparalleled B2B and digital marketing insights for a standout episode. Connect now!

Notable Publications

SHAPING SUCCESS AND STRATEGIC WISDOM

Architecting Success
in the Microsoft
Partner Ecosystem

Uncover Maven Collective^® Marketing’s proven strategies for thriving in the complex Microsoft Partner network, backed by over 15 years of impactful marketing success.

I'm a Successful Woman in Tech and Here's What I've Learned Along the Way

Erica reflects on her journey navigating the tech world, highlighting the crucial roles of visibility, resilience, and the power of giving back, coupled with actionable marketing advice for burgeoning businesses.

What Does Today’s
Modern B2B Marketer
Need To Succeed

Learn about the critical tools and strategies that empower today’s B2B marketers to excel, from analytics and automation to conversion and customer engagement tactics.

International Association of Microsoft Channel Partners Membership

IAMCP SPEAKER

Maven Collective^® Marketing has the pleasure of being a featured speaker at many IAMCP chapter events, including the Virtual USA & Canada Chapter, New York City Chapter, TOLA (Texas, Oklahoma, Louisiana, Alabama) Chapter, and Chicago Chapter. The exclusive Microsoft Partner topics presented at IAMCP events include Microsoft Partner marketing growth strategies, optimizing your Martech stack, driving marketing ROI, and AppSource listing best practices. Get Maven Collective^® Marketing at your next chapter event — Contact us.