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Webinars

Microsoft Webinars for Partner & B2B Marketer Success

Learn from award-winning experts with over 200 accolades in Microsoft Partner marketing. Discover how to strengthen your presence, align messaging to fiscal priorities, accelerate your pipeline, and unlock Marketplace, Co-Sell, and Partner program opportunities—using strategies built for Microsoft Partners.

Grow Smarter in the Microsoft Ecosystem

Gain proven strategies, practical tools, and insider insights to accelerate your growth as a Microsoft Partner. Our webinar library helps you refine your go-to-market strategy, attract high-quality leads, and stay competitive in the evolving Microsoft Partner ecosystem.

Graphic of Maven Collective’s webinar, Sleigh Your Strategy: 2026 Marketing Trends for Microsoft Partners hosted by Samridhi Sharma
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Sleigh Your Strategy: 2026 Marketing Trends Webinar

Understand how AI-driven search, brand distinctiveness, and Microsoft’s Partner updates will impact visibility and differentiation in 2026.
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Multi-Channel Marketing with AI Webinar

Discover how Microsoft Partners can leverage Answer Engine Optimization (AEO) and AI-powered marketing to boost visibility, streamline content creation, and
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Graphic of Maven Collective’s webinar, Sleigh Your Strategy: 2026 Marketing Trends for Microsoft Partners hosted by Samridhi Sharma

Sleigh Your Strategy: 2026 Marketing Trends Webinar

Understand how AI-driven search, brand distinctiveness, and Microsoft’s Partner updates will impact visibility and differentiation in 2026.
Watch on Demand

Microsoft Partner Insights to Get Ahead in FY26 Webinar

Unlock FY26 Success: Navigate Microsoft Partner Changes with Confidence Access our free on-demand webinar to discover how Microsoft Partners can
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FY26 Microsoft Marketplace Webinar

FY26 is here. Get the latest Microsoft updates and everything you need to know to maximize transactability in AppSource and
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Microsoft Partner Benchmarking Report Webinar

Discover how top Microsoft Partners are optimizing their go-to-market strategies, and what you can apply today to strengthen your position
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AI-Powered Analytics Microsoft Clarity Webinar

See how Microsoft Clarity helps uncover real user behavior, so you can refine your website experience and improve engagement through
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Mastering AI Content Creation for Microsoft Partners Webinar

Break through the noise with practical, easy-to-implement techniques that help Microsoft Partners use AI to create smarter, more engaging content
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Tips for Optimizing Your Microsoft AppSource Listing Webinar

7 Power Moves for Your Microsoft AppSource Listings Ignite your impact on Microsoft AppSource Consulting Listings with our exclusive webinar.
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Meet Your Host

A Trusted Growth Partner to
500+ Microsoft Partners

Erica Hakonson

Erica Hakonson is the CEO and founder of Maven Collective Marketing, a multi-award-winning B2B agency dedicated to Microsoft Partner marketing. With over 19 years of experience and 500+ Microsoft-aligned companies served, she brings practical insights from hundreds of award-winning campaigns. A recognized voice in the ecosystem, Erica delivers clear, proven takeaways to help partners stand out, scale, and succeed with confidence.

Conversations with Industry Voices

Tune into real conversations with Microsoft insiders and B2B marketing experts as we break down proven strategies, key market shifts, and what it takes to succeed in the Microsoft Partner ecosystem.

Biz Apps Marketing Minutes

Join Erica Hakonson on the BizApps Marketing Minutes podcast as she discusses strategies for Microsoft Partners to thrive in 2025.
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Secrets to Selling Dynamics

Learn how AppSource shapes the business app buying journey with experts Erica Hakonson and Rick McCutcheon.
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PartnerTalks

Explore key dos and don’ts of Marketplace listings with Dynamics 365 MVP Rick McCutcheon, addressing common pitfalls and essential tactics.
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Ready to Turn Ideas into Action?

Let’s turn insights into impact. Book a free consultation to explore how we can tailor these strategies to help your organization grow faster.
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Frequently Asked Questions

Microsoft Partner Marketing FAQs

What are the best free webinars for Microsoft Partners?

If you’re looking for practical, Partner-focused guidance, Maven Collective offers a full library of on-demand webinars made for Microsoft Partners. You’ll find expert-led sessions on go-to-market strategy, standing out in the Microsoft Marketplace, and using AI in your marketing.

Is Microsoft Clarity worth using for Microsoft Partners?
Yes, Microsoft Clarity offers AI-powered user analytics that help you understand visitor behavior and improve engagement. Watch our Microsoft Clarity webinar to see how partners can use it to refine their digital experience.
Are there any AI webinars for Microsoft Partners?
Yes, Maven Collective offers targeted webinars like Mastering AI Content Creation for Microsoft Partners to help you use AI tools effectively in your marketing, from content ideation to campaign execution.
What topics should Microsoft Partners focus on learning?
Microsoft Partners benefit most from learning about AppSource optimization, co-sell readiness, go-to-market planning, content marketing, and leveraging AI tools. Maven Collective’s webinar collection dives into these key areas with practical strategies and Partner-focused insights.