Architecting Success in the Microsoft Partner Ecosystem
Uncover Maven Collective Marketing’s proven strategies for thriving in the complex Microsoft Partner network, backed by over 15 years of impactful marketing success.
Uncover Maven Collective Marketing’s proven strategies for thriving in the complex Microsoft Partner network, backed by over 15 years of impactful marketing success.
Erica reflects on her journey navigating the tech world, highlighting the crucial roles of visibility, resilience, and the power of giving back, coupled with actionable marketing advice for burgeoning businesses.
Learn about the critical tools and strategies that empower today’s B2B marketers to excel, from analytics and automation to conversion and customer engagement tactics.
As the Founder & CEO of Maven Collective Marketing, Erica brings over 19+ years of experience working alongside Microsoft Partners to drive measurable impact. Bring her expert B2B and digital marketing insights to your next standout episode.
Maven Collective Marketing has the pleasure of being a featured speaker at many IAMCP chapter events, including the Virtual USA & Canada Chapter, New York City Chapter, TOLA (Texas, Oklahoma, Louisiana, Alabama) Chapter, and Chicago Chapter. At these exclusive Microsoft Partner events, we present on topics such as Partner marketing growth strategies, optimizing your Martech stack, driving marketing ROI, and AppSource listing best practices.
Get Maven Collective Marketing at your next chapter event — Contact us.
Microsoft Partners engage with a variety of active communities and media platforms that offer valuable resources, networking, and insights. Some of the most recognized include:
PartnerTalks – A Microsoft webcast series covering sales, marketing, and program updates relevant to partners.
IAMCP (International Association of Microsoft Channel Partners) – A global network dedicated to collaboration, education, and business growth within the partner ecosystem.
The WIT Network – An organization focused on supporting and empowering women in technology and partner roles.
WIC (Women in Cloud) – A worldwide initiative aimed at driving economic access and growth for women in the cloud industry.
Partners who participate regularly often develop stronger relationships with Microsoft, gain improved access to funding opportunities, and open doors to new business prospects.Maven Collective Marketing offers a wealth of free resources to help you optimize your presence on Microsoft AppSource and the Azure Marketplace. We provide content for all types of Microsoft Partners, including:
Whether you’re new to the marketplace or looking to improve your listing performance, these resources are designed to help you attract more buyers and drive growth.