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HOW LEADING CHANNEL PARTNER (MSP) COLLECTIV GENERATED 250+ GLOBAL LEADS

Discover How Collectiv Engaged with Maven Collective^® Marketing to Drive Growth and Visibility in the Microsoft Ecosystem.

25%

Acceptance Rate in
Microsoft Network Expansion

150

Global Leads via SEO,
Videos & Case Studies

250+

Leads from Community
Calls & On-Demand Access

25%

Acceptance Rate in
Microsoft Network Expansion

150

Global Leads via SEO,
Videos & Case Studies

250+

Leads from Community
Calls & On-Demand Access

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About Collectiv

Location

Illinois

Industry

Tech Consulting

Distribution

Collectiv is a leading Microsoft consulting firm, trusted by enterprise organizations to deliver impactful solutions across Microsoft Power BI analytics, data architecture, and AI solutions.

Case Study Overview

Standing Out in a Crowded Ecosystem

As a leader in Microsoft consulting, Collectiv was ready to elevate its presence within the Microsoft ecosystem but faced challenges in cutting through the noise and reaching the right audiences. They needed a strategic partner to strengthen brand recognition and expand their network within Microsoft.

Services We Provided

Driving Measurable Results

What We Achieved

25%

Acceptance Rate for Microsoft Network Expansion Campaigns

Targeted outreach and automation sequences enabled direct access to Microsoft decision-makers and new business opportunities.

150

Global Leads through SEO Content, Videos, and Case Studies

SEO-driven content was distributed across trusted Microsoft platforms, attracting qualified leads from highly engaged audiences.

250+

Leads through Monthly Community Calls and On-Demand Access

Engaging monthly calls and on-demand content nurtured customer interest and drove consistent lead generation.

“Maven Collective is truly committed to delivering quality, value, and real impact. Throughout our engagement, the team demonstrated incredible flexibility and adaptability to ensure we succeeded, even as the landscape shifted. Their support on our Microsoft Azure Marketplace listing, in particular, was top-notch, and their focus on our success never wavered.”

Dennis Carriere
Head of Client Success, Collectiv

B2B Marketing Services Clients

WE KEEP GREAT COMPANY

We’ve helped over 500 Microsoft Partners, including Channel Partners (CSPs, MSPs, VARs), Software Development Companies (ISVs), and SIs succeed in the Microsoft ecosystem and beyond.

The Leading Marketing Partner for Microsoft Partners

Exceed Your Growth Goals

Through working with 100s of Microsoft Partners globally, Maven Collective^® Marketing delivers measurable B2B marketing results across the Microsoft ecosystem. We tailor our approach to each partner, helping them stand out and succeed in an oversaturated software marketplace.

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HOW LEADING CHANNEL PARTNER (MSP) COLLECTIV GENERATED 250+ GLOBAL LEADS

25%

150

250+

25%

150

250+