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LEADING MICROSOFT CHANNEL PARTNER (MSP) BUILT A $14.5M PIPELINE IN 4 MONTHS

Explore how Maven Collective® Marketing supported Long View with co-funding strategy, sales enablement, and Microsoft Marketplace optimization.

$14.5M

Open Pipeline Revenue in 4 Months

7.6M

Microsoft Ad Impressions

16%

MQL to SQ Conversion Rate

14.5M

Open Pipeline Revenue
in 4 Months

7.6M

Microsoft Ad
Impressions

16%

MQL to SQL
Conversion Rate

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About Long View

Location

Alberta, Canada

Industry

Government

Energy

Oil & Gas

Long View is a leading provider of IT solutions and services, helping businesses manage and modernize their technology environments. As a trusted Microsoft Partner, they bring deep expertise in cloud, cybersecurity, and managed services to drive business transformation.

Case Study Overview

Paving the Way to Market Leadership

Inside Long View’s SPF-Funded Strategy for Market Expansion

Discover how Long View unlocked and executed a high-impact, co-funded marketing strategy under Microsoft’s Strategic Partnership Framework (SPF), accelerating growth and strengthening their position as a top Microsoft Partner.

See Strategic Co-Funding in Action

Powering Marketplace Success with Strategic Optimization

Explore how Long View accelerated Marketplace success through tailored listing optimization, publishing 19 new offers and boosting visibility by 244% to expand its reach within the Microsoft ecosystem.

See Marketplace Growth in Action

Services We Provided

Services We Provided

Driving Measurable Results

What We Achieved

$14.5M

Open Pipeline Revenue in 4 Months
Launched 34 Microsoft-funded campaigns aligned to sales motions and optimized for impact.

16%

MQL to SQL Conversion Rate
Implemented a lead nurturing strategy across paid and organic channels, supported by sales enablement.

124

MQLs Acquired in 4 Months
Executed targeted demand generation campaigns and optimized Microsoft co-funded messaging.

7.6M

Microsoft Ad Impressions
Activated multi-wave paid campaigns across Microsoft Ads with strategic keyword targeting.

1.1M

LinkedIn Ad Impressions
Developed targeted, creative LinkedIn Ads tailored to decision-makers in core industries.
Explore the Full Impact

“Thank you Maven Collective for your continued time and investment in Long View and our partnership. Your dedication and deep commitment to our success is felt throughout our organization and across our branches. You continue to bring us valuable recommendations and insights that evolve our Microsoft Partner marketing to new levels.”

Michael Kochorek
VP of Marketing & Business Development, Long View

B2B Marketing Services Clients

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We’ve helped over 500 Microsoft Partners, including Channel Partners (CSPs, MSPs, VARs), Software Development Companies (ISVs), and SIs succeed in the Microsoft ecosystem and beyond.

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Through working with 100s of Microsoft Partners globally, Maven Collective® Marketing delivers measurable B2B marketing results across the Microsoft ecosystem. We tailor our approach to each partner, helping them stand out and succeed in an oversaturated software marketplace.
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