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  • About
    • Our Team
    • Careers
  • Expertise
    • Our Process
    • Partnerships
  • Services
    • Tailored Services
    • AI Content Creation & AI SEO
    • Brand Messaging Development
    • Marketplace Listing and Co-Sell
    • Virtual Event Promotion
    • Brand Value Assessment
    • Partner Award Nominations
  • Products
    • Exclusive Products
    • MS Partner Digital Performance Self-Audit
    • Microsoft AppSource Listing Self-Audit
  • Work
    • Our Work
    • Microsoft Channel Partner (MSP) Case Study
    • Microsoft Channel Partner (CSP) Case Study
    • Microsoft CSP Case Study
    • Microsoft ISV Case Study
    • Microsoft MSP Case Study
    • Microsoft SI Case Study
    • Microsoft ISV Partner Program Case Study
  • Resources
    • Partner Marketing Insights
    • MS Partner Insights for FY26 Webinar
    • MS Partner Benchmark Report
    • FY26 Microsoft Marketplace Webinar
    • MS Partner Benchmarking Report Webinar
    • Microsoft Clarity Analytics Webinar
    • MS Partner AI Content Creation Webinar
    • Microsoft AppSource Tips Webinar
    • Microsoft Copilot Guide for Partners
    • AppSource Listing Checklist
    • Webcasts & Podcasts
WORK WITH US!

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Discover our Award-Winning B2B Marketing Work

B2B Marketing WORK & Expertise You Can Measure

Working with Microsoft Partners worldwide, we deliver award-winning B2B marketing along with the expertise you need to measure your marketing ROI and business successes.

Working with the Multi-Award-Winning

B2B MARKETING AGENCY

Maven Collective® Marketing differentiates its clients, enabling them to stand out in the oversaturated world of software sameness, elevating them to a category of one, and yielding award-winning results.
DISCOVER AWARD-WINNING SERVICES
pr daily top b2b agency winner
Maven Collective Marketing - B2B Marketing Agency - AVA Digital Awards - Platinum Winner
Maven Collective Marketing - B2B Marketing Agency - Web Excellence Award
Maven Collective Marketing - B2B Marketing Agency - Clutch Canadian Top Marketing Agency
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Maven Collective Marketing - B2B Marketing Agency - Marketing Effectiveness Award
Maven Collective Marketing - B2B Marketing Agency - dotComm Awards
Maven Collective Marketing - B2B Marketing Agency - Canadian National Business Award Winner
Maven Collective Marketing - B2B Marketing Agency - Silver Stevie Women in Business Award
marcom platinum b2b winner
Maven Collective Marketing - B2B Marketing Agency - Web Award - Standard of Excellence
Maven Collective Marketing - B2B Marketing Agency - PR Daily's Content Marketing Award Winner

Working with the Microsoft Partner Marketing Agency

EXPERTISE YOU CAN MEASURE

"Maven Collective Marketing far exceeded expectations delivering a Partner Program Workshop. We look forward to reaping further value from their expertise in the Microsoft Partner community."

Mike Dickerson, CEO, ClickDimensions

Understand the Market

Working with the Microsoft Corporation and Microsoft Partners for more than a decade, Maven Collective® Marketing understands the complex Microsoft ecosystem Microsoft Partners must navigate to succeed in the saturated market.

Build Upon Success

The Mavens drive measurable results for their clients, building upon years of award-winning success and hundreds of B2B marketing projects with the Microsoft Corporation and Microsoft Partners worldwide.

Drive Results Relentlessly

Our purpose and passion is to match measurable marketing initiatives, both online and offline as well as within the Microsoft Partner ecosystem, with our clients’ real business goals to drive metric-driven success that can be measured and improved year after year.

AWARD-WINNING B2B MARKETING WORK

We bring brands, websites, content, events, and media to life for Microsoft Partners worldwide. Browse some of our award-winning work.

Microsoft SI & SDC (ISV) Partner

EFOQUS partnered with Maven Collective® Marketing to launch their EFOQUS brand to the North American market. Building upon that partnership, the Mavens have lead their website redesign/rebranding project, virtual events, and Microsoft AppSource listings.
Website Design/Development
Microsoft AppSource Listing
Branding/Positioning
Virtual Events/Event Production
Access Customer Success Story

Microsoft SDC (ISV) Partner

BONZAI brought on Maven Collective® Marketing to evaluate their website performance, competitive benchmarketing, buyer journey, and marketing conversions. Working with Maven Collective®, BONZAI increased its revenue by 176% and achieved the desired business acquisition.
Website Redesign/Brand Relaunch
Buyer Journey Nurture Marketing
SEO/SEM Content Strategy
Event Marketing/Production
Access Customer Success Story

Microsoft Channel Partner (CSP)

Steeves and Associates hired Maven Collective® to facilitate consistent communication with their clients and prospective clients to drive active usage and new projects. Working with Maven Collective®, Steeves and Associates increased website traffic by 542%, organic search traffic by 1,142%, and leads by 442%.
Microsoft AppSource/Azure Marketplace Listings
Microsoft Partner Network/Co-Sell/GTM Services
Virtual Events/Conference Production Marketing
SEO Blogging/Content Marketing
Access Customer Success Story

Microsoft Channel Partner (CSP)

Klarinet Solutions brought Maven Collective® Marketing in to provide a full audit of their current marketing plan and determine areas for improvement. Working with Maven Collective®, Klarinet Solutions increased social media impressions by 3000%, webinar attendance by 285%, and net contacts by 214%.
SEO/SEM Content Strategy & Blogging
Email Nurture Marketing/Marketing Automation
Web Development & Maintenance
Webinars/Virtual Event Management
Access Customer Success Story

Microsoft SDC (ISV) Partner

Orchestry partnered with Maven Collective® Marketing to launch their Microsoft Teams and Microsoft 365 application to the market during the global pandemic. Working with Maven Collective®, Orchestry generated 1,250 leads in the first year alone & added 45 global partners to its Global Partner Network.
SEO Blogging/Content Marketing
Email Nurture Marketing/Marketing Automation
Microsoft AppSource/Azure Marketplace Listings
Microsoft Co-Sell/Partner Solution Gallery Adoption

Microsoft Channel Partner (MSP)

Catapult ERP began working with Maven Collective® to improve their content marketing, SEO blogging, lead generation, conversion optimization and email marketing. Working the Mavens, Catapult ERP increased website traffic by 350%, search engine organic traffic by 335% and website leads by 300%.
eBook/Whitepaper/Guide Downloadable Content​
SEO/SEM Content Strategy & Blogging
Email Nurture Marketing/Marketing Automation
Lead Generation/Conversion Optimization

Managed IT Service Provider

Point to Point Solution Inc brought in Maven Collective® Marketing to refresh their logo to more clearly represent their brand and value to customers. Maven Collective® Marketing was also responsible for researching and designing solutions overview assets tailored to different industries.
Brand Redesign
Industry-Focused Sales Sheets
Service Overview Package
Supporting Social & Business Profile Graphics

Microsoft SI Partner

Gestisoft engaged Maven Collective® Marketing to define their brand and craft a compelling narrative, based on quantifiable results from clients, to submit an award-winning entry to the IMPACT awards, in which Gestisoft was a finalist in the 2021 Impact Awards in the category of Regional Cloud Solution Provider.
Copywriting & Content Development
Boilerplate Messaging
Brand Positioning
Award Submissions

Microsoft Channel Partner (VAR) & SDC (ISV) Partner

PowerObjects partnered with Maven Collective® to build content for their new educational website. The Mavens delivered downloadable lead generation assets against extremely tight deadlines to provide points of conversion for the website.
Digital Marketing Strategy
Educational Ebook Development
Tactical How-To Whitepaper Development
Lead Generation/Conversion Optimization

Microsoft Channel Partner (MSP)

Collectiv partnered with Maven Collective® Marketing to to strengthen its presence within the Microsoft ecosystem and accelerate business growth. Working with Maven Collective® Marketing, Collectiv generated 250+ leads from community calls and 150+ leads from strategic content marketing.
Marketplace Management
Content/Asset Development
Media Relations
Business Development
Access Customer Success Story

Microsoft Channel Partner (MSP)

Long View engaged Maven Collective® Marketing to tap into available co-funding opportunities to expand its reach across North America. Maven Collective® built a marketing plan under the Strategic Partnership Framework (SPF) to maximize investments from Microsoft over FY25.
SPF Marketing Plan Development
Go-to-Market Strategy & Execution
Paid Advertising
Content Development & Production
Access Customer Success Story

Microsoft Channel Partner (CSP)

ArchitectNow partnered with Maven Collective® to build and integrate a new brand messaging framework. The Mavens are also responsible for SEO/AEO content development and social media marketing.
Brand Messaging Framwork
Brand Messaging Integration
Content Development/Production
Social Media Marketing

Microsoft Partner Marketing Clients

WE KEEP GREAT COMPANY

Global Element Microsoft
Global Element MSDW
Global Element Long View
Global Element BDC
Global Element Click
Global Element Power Objects
Marisa Goldenberg - BONZAI CEO - Microsoft ISV - Microsoft Partner Marketing

BONZAI 

Stress-Free

“Maven Collective Marketing has elevated our brand to new heights, from every individual piece of educational collateral to our stunning and comprehensive website. Although the website is only a few weeks old, we have already seen a significant increase in the quality of our website leads, resulting in nearly 100% conversion to a demo.”

Marisa Goldenberg 

CEO, BONZAI

See How!

B2B Marketing Experts

FEATURED & PUBLISHED

The Globe and Mail - Maven Collective Marketing - B2B Marketing Services Author
BCBusiness Published Author Erica Hakonson - B2B Marketing Agency Services
B2B Marketing Agency Author Erica Hakonson - Thrive Global B2B Marketing Leadership
CanadianSME Magazine - Maven Collective Marketing Erica Hakonson Published B2B Marketing Author
B2B Marketing Services Agency - CMSWire Feature Erica Hakonson

B2B Marketing Insights & Resources

LEARN WITH THE MAVENS

News
Maven Collective - The Microsoft Partner Marketing Agency

Maven Collective Wins 2025 Microsoft Advertising Partner Growth Award

Microsoft is building everything around agentic AI. Dive into what’s changing for Partners, why it matters now, and how you can take action.

READ MORE »
Microsoft Partner Insights to Get Ahead of FY26 webinar with Maven Collective Marketing
Marketing Strategy
Maven Collective - The Microsoft Partner Marketing Agency

Microsoft Partner FY26: What’s Changing and How Partners Can Succeed 

The Microsoft Partner Benchmark Report FY26 reveals how top-performing Partners are approaching designations, funding programs, marketing investments, and the new Partner Success Core Benefits. Learn where your business stands and join our upcoming webinar to gain practical strategies for stronger growth.

READ MORE »
Microsoft Partner Marketing
Samridhi Sharma - Digital Marketing Strategist

Long View Boosts Growth with Microsoft Marketplace & Funding

When marketplace listings weren’t reflecting their expertise, Long View partnered with Maven Collective to transform their Microsoft AppSource presence and maximize Microsoft funding, fueling a new chapter of growth.

READ MORE »

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