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Reflecting on Pay It Forward 2025 as a B Corp

Picture of Maven Collective - The Microsoft Partner Marketing Agency
Maven Collective - The Microsoft Partner Marketing Agency

Summary:

As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and community volunteering.

Reflecting on Pay It Forward 2025 as a B Corp

Picture of Maven Collective - The Microsoft Partner Marketing Agency
Maven Collective - The Microsoft Partner Marketing Agency
As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and community volunteering.

B Corp Certified's Pay It Forward 2025

Estimated Read Time: 5 minutes

Intended Audience: Maven Collective Clients, Non-Profit Organizations, Charity Organizations

’Tis the season of giving. As the year comes to an end, the Maven Collective team takes time to give back by donating 1% of our revenue to causes we care deeply about, while reflecting on the volunteering efforts we’ve been part of throughout the year. Giving back, whether through donations or by offering our time and skills, has always been part of who we are.

 

This year, however, feels especially meaningful as we celebrate a major milestone: officially becoming a B Corp certified company!

A Message from Our CEO

“As a B Corp Certified organization in 2025, our Pay It Forward Initiative carries even deeper meaning. We are proud to donate a portion of our revenue to exceptional charities doing the critical work our world needs. This commitment reflects not only our values as a company, but also our responsibility as global citizens to ensure that our success fuels positive change beyond our business. By embracing transparency in how we operate, prioritizing community impact in where we give, and considering the broader stakeholder impact of every decision we make, we are living the true spirit of B Corp certification, business as a force for good.”

– Erica Hakonson, CEO, Maven Collective Marketing
erica hakonson ceo of b corp certified maven collective
Erica, CEO of Maven Collective, on Paying It Forward as a B Corp in 2025

Who We're Paying it Forward to in 2025

Here are the causes the Maven Collective team chose to support this year.

100 Women Who Care

100 Women Who Care brings women together to support local charities through collective giving. By pooling donations, they turn small acts of generosity into meaningful support for causes close to home.

BC Cancer Foundation

The BC Cancer Foundation funds cancer research, treatment, and patient care across British Columbia. By supporting breakthroughs in cancer research, they help patients and families navigate diagnosis, treatment, and recovery with greater hope.

Canadian Red Cross

The Canadian Red Cross provides critical support to people affected by emergencies and disasters. Their work helps individuals and families find safety, care, and hope during times of crisis.

Doctors Without Borders

Doctors Without Borders delivers medical care to people in conflict zones and underserved regions. Their teams provide life-saving treatment in places where access to healthcare is limited or nonexistent.

"I’d love to donate to Doctors Without Borders. With everything happening in the world right now, I think this organization is doing incredible work helping people in crisis."

– Angeline Rosadi
Angeline Rosadi on Doctors without Borders for Maven Collective’s Pay It Forward 2025

Easter Seals

Easter Seals supports children, youth, and adults with disabilities by providing programs, services, and essential equipment. Their work helps create opportunities for greater independence, confidence, and inclusion.

Fistula Foundation

The Fistula Foundation supports women suffering from obstetric fistula by making life-changing surgeries and care accessible. Through treatment and recovery support, women can heal and return to their daily life healthy.

Give a Mile

Give a Mile helps reconnect loved ones during times of illness by providing flights to people facing critical or end-of-life situations. By removing the financial barriers to travel, they ensure families can be together during life’s most difficult moments.

Guru Nanak's Love All & Feed All

Guru Nanak’s Love All & Feed All offers free meals to anyone in need, guided by values of equality and service. Their work ensures that everyone is welcomed, fed, and cared for without judgment.

"I have seen firsthand how GNFK is helping those in need, especially with the cost of living increasing and people being unable to afford essentials like groceries."

- Mandy Brar
Mandy Brar on Guru Nanak’s Love All & Feed All for Maven Collective’s Pay It Forward 2025

Huntington’s Disease Society of America

The Huntington’s Disease Society of America supports families affected by Huntington’s disease through research funding, education, and community programs. Their work advances care while offering vital support to those navigating this complex condition.

MS Bike Chilliwack

MS Bike Chilliwack brings the community together to raise funds for people living with multiple sclerosis. Through cycling events, they support research and programs that improve quality of life.

"I’ll be fundraising for this charity in 2026 by cycling over 100 km through Chilliwack to raise awareness and support for MS research and resources. Any contribution helps! "

– Elliot Chan
elliot chan b corp certified maven collective
Elliot Chan on MS Bike Chilliwack for Maven Collective’s Pay It Forward 2025

PearlSpace

PearlSpace creates safe and welcoming spaces that encourage healing, connection, and personal growth for women, Two Spirit, gender-diverse, non-binary, trans people, and children. Their work focuses on building community and supporting individuals through care-centered initiatives.

Plan International

Plan International works around the world to support children’s rights and create brighter futures for girls. Through education, healthcare, and protection programs, they help children grow up safe and supported.

Planned Parenthood

Planned Parenthood provides trusted reproductive healthcare, education, and support. Their work helps individuals make informed choices about their bodies and their futures with dignity and care.

Ronald McDonald House

Ronald McDonald House provides a home away from home for families with children receiving medical care. Their spaces offer comfort, stability, and support during incredibly difficult times.

“When families are facing some of the hardest days of their lives, Ronald McDonald House BC & Yukon offers something truly powerful: closeness, comfort, and care. Supporting them means standing beside families when they need it most, and that’s a kindness that echoes far beyond the moment."

- Samridhi Sharma
Samridhi Sharma on Ronald McDonald House for Maven Collective’s Pay It Forward 2025

Save the Children

Save the Children supports children and families through education, healthcare, and emergency relief. Their work helps ensure children have what they need to survive, grow, and thrive.

Save the Children's Gaza Relief

Save the Children’s Gaza Relief efforts deliver urgent healthcare, food, and protection to children affected by conflict. These programs focus on keeping children safe and supported amid ongoing instability and humanitarian need.

Sea to Sky Hospice Society

Sea to Sky Hospice Society offers compassionate end-of-life care and grief support to individuals and families. Their presence brings steadiness and kindness to moments that ask for patience, empathy, and deep care.

Squamish Helping Hands

Squamish Helping Hands supports people in Squamish who are experiencing or at risk of homelessness by providing food, shelter, and steady support. Their work centers on dignity, compassion, and helping individuals find stability and a way forward.

Squamish Volunteer Centre Society

The Squamish Volunteer Centre Society connects people with opportunities to give back locally. Their work helps build stronger community ties by matching time, skills, and care with organizations that need support.

Tantalus Wellspring Society

Tantalus Wellspring Society offers accessible mental health and wellness support to the Sea to Sky community. Through compassionate care and counselling, they help people feel supported during some of life’s most challenging moments.

Terry Fox Foundation

The Terry Fox Foundation funds cancer research in honor of Terry Fox’s legacy. Their work continues his mission to bring hope, progress, and better outcomes to those affected by cancer.

UNHCR - Sudan Relief

UNHCR provides support to refugees and displaced families impacted by the crisis in Sudan. From emergency shelter to essential services, they help people find safety and stability after being forced from their homes.

United24

United24 supports humanitarian and rebuilding efforts in Ukraine. Their work provides vital aid while helping communities recover, rebuild, and move forward amidst the ongoing conflict.

“The reason I’d like to donate is because I’m Ukrainian and my family is there. Supporting this cause is deeply personal to me and I want to help Ukrainian people during this difficult time."

- Sasha Vitiuk
sasha vitiuk b corp certified maven collective
Sasha Vitiuk on United24 for Maven Collective’s Pay It Forward 2025

World Central Kitchen

World Central Kitchen provides fresh meals to communities facing crisis and disaster. By working alongside local cooks, they turn food into an immediate source of relief and human connection.

YWCA

YWCA supports women, girls, and gender-diverse people through housing, education, and essential services. Their work helps create safer spaces and opportunities for individuals to get back up on their feet.

Volunteering in Our Community

Beyond donations, we also continued our tradition of giving back to our community through volunteering.

Creating Essential Kits for YWCA

This year, our team came together to assemble essential kits for women supported by YWCA. Each kit included everyday necessities that many of us take for granted, offering practical support to women experiencing homelessness or living on low incomes.

Maven Collective Marketing, a B Corporation, creating women necessity kits for YWCA Vancouver
The Maven Collective Team Packaging Women Necessity Kits for YWCA

Serving Breakfast at YWCA

Our team also spent time at YWCA Vancouver preparing and serving breakfast for community members. Sharing a meal allowed us to connect, listen, and support in a way that felt personal and grounding. It was a reminder that something as simple as a warm meal can create comfort and a sense of belonging.
Maven Collective Marketing, a B Corporation, serving breakfast at YWCA Vancouver.
The Maven Collective Team Serving Breakfast at YWCA

Paying It Forward as a B Corp

As we look back on this year, we’re grateful for the chance to support the causes and communities that mean the most to us. Becoming a B Corp has made this commitment feel even more intentional, and we’re excited to keep building on it in the year ahead. If you’d like to learn more about our Pay it Forward program or volunteering initiatives, we’d love to hear from you at mavens@mavencollectivemarketing.com.
Picture of Maven Collective - The Microsoft Partner Marketing Agency

Maven Collective - The Microsoft Partner Marketing Agency

Maven Collective Marketing delivers the B2B marketing expertise you can measure to yield award-winning results for their SaaS and software services clients, including the Microsoft Corporation, Microsoft Partners, and other SaaS-based organizations for more than a decade. Maven Collective Marketing helps these organizations evolve their digital marketing practices to compete and thrive in the oversaturated marketplace of software sameness. If you are a Microsoft CSP, Microsoft ISV, Microsoft MSP, and/or Microsoft Resellers interested in working with an award-winning B2B marketing agency that not only delivers measurable online marketing results but also can help you leverage the Microsoft Partner ecosystem for greater exposure of your business and solutions, look no further. Drop us a line -- we love to help mavens@mavencollectivemarketing.com!
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