Key Takeaways from DynamicsCon 2025: How to Strengthen Your Microsoft Partner Strategy
Estimated Read Time: 5 minutes
Intended Audience: Microsoft Partners
DynamicsCon 2025 reaffirms why it is a must-attend Microsoft partner event. Bringing together 3,000 attendees from across the Microsoft Partner ecosystem, including Systems Integrators (SI), Independent Software Vendors (ISVs), and Dynamics users, the conference delivered a dynamic blend of meaningful conversations, strategic insights, and community-led learning.
In just a few days, Microsoft Partners walked away with powerful takeaways, new connections, and renewed vision for what’s ahead. A common theme connected to every session, hallway chat, and vendor booth is that the Microsoft Partner ecosystem is changing fast. Those who adapt are the ones leading the pack and remain top-performing partners.
The DynamicsCon Partner Marketing Event Experience
The Partner Marketing Event made a major impact in 2025, doubling in size from a small conference room to a full ballroom filled with eager Microsoft Partners. This one-day experience was built to enhance partner marketing strategies and accelerate growth.
Our CEO, Erica Hakonson, led an exclusive session sharing proven strategies based on findings from Maven Collective’s 2025 Microsoft Partner Benchmark Report. Not only did we have the opportunity to share our findings, but this year’s sessions were also packed with valuable insights from our fellow industry experts.
What are the 5 Key Takeaways from DynamicsCon?
1. Partner Marketing Must Shift with Generational Buyer Behavior
There is a clear shift underway in partner marketing and content strategy. As generational buying behaviors change, Microsoft Partners must meet the expectations of the new wave of B2B decision-makers through multi-channel engagement. Traditional, single-channel approaches no longer suffice.
Content is now expected to be accessible, relevant, and available across various platforms. From email and blogs to videos, podcasts, and sales enablement, they need to meet the buyers where they are. To stay competitive, Microsoft Partners need to build marketing strategies around this expanded content ecosystem, prioritizing repurposing and recycling content to ensure they show up where buyers are already searching, learning, and making decisions.
2. Modern B2B Buyers Trust Communities and Marketplaces
In a session led by Rick McCutcheon, Jason Gumpert, and Adam Berezin of MSDynamicsWorld (MSDW), generational differences in B2B buying behavior took center stage. MSDW survey data revealed a significant disconnect between where marketers think buyers are engaging and where younger decision-makers are going for information.
Millennials and Gen Z buyers are moving away from traditional channels like corporate websites, which many marketers still view as a primary source of traffic. Instead, these buyers are turning to modern, trust-driven platforms such as corporate videos, buyer guides, podcasts, digital marketplaces, industry events, and third-party validation sources.
To engage these audiences, Microsoft Partners need to embrace this shift and diversify how and where they share content. This means focusing on credibility, authenticity, and accessibility across the platforms buyers already trust.
3. SI and ISV Collaboration Prioritizes Quality Over Quantity
One of the most surprising insights from the day was the relationships between SIs and ISVs. MSDW’s annual benchmark revealed that SIs are becoming more selective about which ISVs they partner with.
Rather than partnering broadly, SIs are prioritizing fewer, more meaningful relationships with ISVs that closely align with their functional needs and client goals. This insight challenges the common ISV assumption that broader outreach correlates with greater opportunity.
4. How ISVs are Driving Partnerships and Lead Generation
Rick McCutcheon from PartnerTalks shared valuable insights into the process of how ISVs are leveraging lead generation strategies. Paid third-party media platforms like G2 Crowd and Microsoft Marketplace are the main validation tools for buyers evaluating different solutions, whether they are a consumer, purchaser, or client.
In addition, traditional digital channels like YouTube, podcasts, and community groups such as Dynamics User Group and LinkedIn communities are powerful educational touchpoints.
This aligns with findings from our Microsoft Partner Benchmark Report, where many partners reported successful and positive experiences landing new clients through mediums like MS Dynamics World, ERP Software Blog, and Ultimate Partner.
5. DynamicsCon is Thriving as a True Community Hub
From its user-led origins to this year’s multi-track format, DynamicsCon has become the go-to Microsoft Partner community event. With dedicated sessions for ISVs, SIs, and marketers, the conference cultivates both strategy and connection.
Partners often ask, “Is DynamicsCon worth the investment?” Absolutely. The visibility, insights, and relationships gained are essential for navigating the Microsoft ecosystem in 2025 and beyond.
Events like DynamicsCon are powerful drivers of ROI when approached with intention. By setting meaningful goals, designing engaging experiences, and turning one-time engagements into long-term relationships, partners can start a pipeline of growth.
Community Is Crucial to the Future of Partner Marketing
If there’s one takeaway from DynamicsCon 2025, it’s that community is the future of partner marketing and collaboration. Whether you’re an ISV looking to build stronger SI partnerships, a partner trying to keep pace with evolving buyer expectations, or a marketer navigating a multi-channel content landscape, the insights and connections from this event are invaluable.
According to our Microsoft Partner Benchmark Report, partners attend an average of two events per year, and SIs are increasingly naming conferences as a top source for lead-to-close wins. Events like DynamicsCon aren’t just about visibility. They’re a proven strategy to deepen partnerships and engage future clients. We are looking forward to the exciting insights next year will bring.
Ready to Strengthen Your Microsoft Partner Marketing
At Maven Collective, we stay closely aligned with Microsoft’s latest visions and priorities, helping Microsoft Partners successfully navigate the sea of sameness. Events like DynamicsCon gave us the chance to share what we’ve learned, learn from others in the community, and explore new ideas and strategies.
Download the full Microsoft Partner Benchmark Report to uncover actionable, data-driven strategies that will enhance your partner marketing.
