
A Paid Media Audit Guide for Microsoft Partners to Increase ROI
Explore how Microsoft Partners can use paid media audits to uncover performance gaps, optimize ad spend, and build ROI-driven marketing strategies across key digital channels.

Explore how Microsoft Partners can use paid media audits to uncover performance gaps, optimize ad spend, and build ROI-driven marketing strategies across key digital channels.

The 2025 Microsoft Partner of the Year Awards are just around the corner. This blog explores why the POTYA matter, what’s new for 2025, and the key guidelines and categories.