Review this practical guide for B2B marketers and Microsoft Partners to audit and improve their organic SEO performance using tools like Google Search Console, GA4, Bing Webmaster Tools, and Microsoft Clarity.
As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.
Companies with consistent brand presentation can benefit from 3.5X higher visibility. Discover how (and why) to develop a brand messaging framework.
AI is transforming the marketing landscape at an unprecedented pace, with the global AI software market projected to reach $125 billion in 2029 For Microsoft Partners, harnessing AI is a strategic imperative. Learn how to utilize AI for SEO and multi-channel marketing success.
The Microsoft Partner Benchmark Report FY26 reveals how top-performing Partners are approaching designations, funding programs, marketing investments, and the new Partner Success Core Benefits. Learn where your business stands and join our upcoming webinar to gain practical strategies for stronger growth.
Explore how SEO and AEO work together to maximize visibility in both traditional and AI-driven search results. Learn how Microsoft Partners can optimize for both to stay competitive and reach their audience effectively in 2025 and beyond.
Discover the key B2B marketing trends set to define 2025, from AI integration to hybrid events. Learn how your business can stay competitive by adopting these forward-thinking strategies.
In our recent webinar, Microsoft Clarity Product Manager, Colin Lee, shared expert tips on using AI-powered analytics to boost user engagement and conversions in 2025. Read the full blog to discover key strategies for optimizing visitor behavior and your buyer funnel!
There is such a thing as overoptimization and search engines will penalize you for unnecessarily loading your content with exact-match anchor text. Read on to learn how to avoid anchor text penalties.
Let’s discuss how B2B marketers can effectively prompt AI to output relevant content, and what the best tools are for both short-form and long-form content generation.
Artificial intelligence (AI) has generated quite the buzz and has shown itself to be a useful technology in B2B marketing, but will it be able to replace human marketers? Read on to learn what we concluded from our artificial intelligence vs. human experiment, in which we provided ChatGPT and one of our B2B marketers the same prompt to generate a blog post.
While publishing your solutions on the Microsoft Commercial Marketplace seems simple, ensuring your listings are optimized is difficult. Let’s dive into the benefits of auditing your listings on the Marketplace, more specifically, your AppSource Consulting Services Listings.
