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Category: Marketing Strategy

AI robot representing answer engine optimization and AI in SEO

AI for SEO & Multi-Channel Success for Microsoft Partners

AI is transforming the marketing landscape at an unprecedented pace, with the global AI software market projected to reach $125 billion in 2029 For Microsoft Partners, harnessing AI is a strategic imperative. Learn how to utilize AI for SEO and multi-channel marketing success.

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Microsoft Partner Insights to Get Ahead of FY26 webinar with Maven Collective Marketing

Microsoft Partner FY26: What’s Changing and How Partners Can Succeed 

The Microsoft Partner Benchmark Report FY26 reveals how top-performing Partners are approaching designations, funding programs, marketing investments, and the new Partner Success Core Benefits. Learn where your business stands and join our upcoming webinar to gain practical strategies for stronger growth.

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B2B marketing trends for 2025 featuring AI, hybrid events, and digital engagement.

Top B2B Marketing Trends in 2025

Discover the key B2B marketing trends set to define 2025, from AI integration to hybrid events. Learn how your business can stay competitive by adopting these forward-thinking strategies.

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Microsoft Clarity Webinar Recap

Maximizing the Impact of Microsoft Clarity in 2025

In our recent webinar, Microsoft Clarity Product Manager, Colin Lee, shared expert tips on using AI-powered analytics to boost user engagement and conversions in 2025. Read the full blog to discover key strategies for optimizing visitor behavior and your buyer funnel!

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Avoid Overoptimizing Anchor Text to Stay Above Shore

Avoid Getting Your Anchor Text Penalized

There is such a thing as overoptimization and search engines will penalize you for unnecessarily loading your content with exact-match anchor text. Read on to learn how to avoid anchor text penalties.

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Leveraging AI for B2B Content Creation

Let’s discuss how B2B marketers can effectively prompt AI to output relevant content, and what the best tools are for both short-form and long-form content generation.

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ai vs human - can ai replace humans?

AI vs. Human: Which Prevails as Content Marketing King (Queen) for B2B Marketing

Artificial intelligence (AI) has generated quite the buzz and has shown itself to be a useful technology in B2B marketing, but will it be able to replace human marketers? Read on to learn what we concluded from our artificial intelligence vs. human experiment, in which we provided ChatGPT and one of our B2B marketers the same prompt to generate a blog post.

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conduct a microsoft appsource listing audit

7 Reasons to Conduct a Microsoft AppSource Listing Self-Service Audit

While publishing your solutions on the Microsoft Commercial Marketplace seems simple, ensuring your listings are optimized is difficult. Let’s dive into the benefits of auditing your listings on the Marketplace, more specifically, your AppSource Consulting Services Listings.

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