This deep dive walks you through what Microsoft Marketplace is and what to expect from the consolidation of AppSource and Azure Marketplace.
As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.
Explore Microsoft Incentive programs for Partners: what they are, how to qualify, and how to use them to grow your business.
Discover the Microsoft Ignite announcements that will have the most impact on Partners. As AI agents move into core workflows, unlock new Partner revenue lanes in governance, context, marketplace scale, and security.
AI tools like Microsoft Copilot, Google AI Overviews, and ChatGPT are providing direct answers within their respective platforms, reducing the need for traditional search engine clicks. For Microsoft Partners, this creates new challenges and opportunities. Let’s explore the framework Partners can use to adapt and stay visible.
Accelerate your ad success with expert guidance from a Microsoft Ads Preferred Agency.
Boost visibility and efficiency with AEO and AI strategies tailored for Microsoft Partners. Get practical insights and examples from our AI for Multi-Channel Marketing webinar.
Want to know what’s working for Microsoft Partners in FY26? The numbers point to clear strategies that are setting leaders apart.
Your customer success stories matter. Ensure your win wires are thoughtfully crafted and presented to appropriate audiences.
When marketplace listings weren’t reflecting their expertise, Long View partnered with Maven Collective to transform their Microsoft AppSource presence and maximize Microsoft funding, fueling a new chapter of growth.
Microsoft is building everything around agentic AI. Dive into what’s changing for Partners, why it matters now, and how you can take action.
Learn how Microsoft Partner communities such as IAMCP, BCPA, WIT, and WIC can accelerate your growth, visibility, and co-selling opportunities.
