Microsoft ISV Success Program Benefits
Estimated Reading Time: 4 minutes
Intended Audience: Microsoft ISV Partners
The ISV Success Program is now available to all ISVs that are part of the Microsoft AI Cloud Partner Program. To become eligible to take advantage of the ISV Success Program, ISVs need to have an app in development that they intend to publish to the Microsoft Commercial Marketplace, either Azure Marketplace or Microsoft AppSource.
ISV Success Program Benefits Depend on Listing Types
Once a Microsoft ISV’s offer is live on the Microsoft Commercial Marketplace, the benefits they receive vary based on the listing type, which can be list, trial, consulting, or transact. List, trial, and consulting offers receive one-time use benefits that expire after 3 months, while transact offers are eligible for evergreen benefit engagement.
Depending on the type of listing, benefits can include guidance on optimizing the Commercial Marketplace listing, marketing materials, self-serve digital marketing on-demand, access to Commercial Marketplace forums, global expansion readiness assessments, and more. For transacting Partners, as revenue grows through billed sales or seats sold, they unlock new benefits to accelerate growth.
The 5 Benefit Stages of the ISV Success Program
All participants of the ISV Success Program have access to Marketplace Rewards that can help support them through their entire journey of building, publishing, and selling apps through the Microsoft Commercial Marketplace. As Partners grow through the Microsoft Commercial Marketplace, they unlock new benefits designed to help convert customers and close deals.
There are benefits for each phase of the customer journey:
- Awareness
Partners with list, trial, or consulting offers gain access to benefits in this stage of the journey. Benefits in this stage are designed to build impactful brand awareness by helping Microsoft ISVs optimize their Microsoft AppSource or Azure Marketplace listing and drive awareness to it. With expert guidance from professional marketers and support from Microsoft blogs and social media, ISVs can spread the word about their Commercial Marketplace offer. - Demand Generation
As ISVs with transact offers begin to grow revenue through billed sales or seats sold, they gain access to benefits designed to support them with marketing, sales, or technical activities. Microsoft ISVs can reach new global markets and create consumer buzz with demand generation benefits that offer featured home page promotions and product category placements in the Microsoft Commercial Marketplace. - Co-Sell
As transacting Partners continue to grow revenue, they can unlock benefits to help them reach more customers, break into new markets, and expand opportunities. Co-sell benefits help ISVs accelerate sales by providing co-sell and partner-to-partner sales guidance, as well as direct evangelism of their Microsoft Commercial Marketplace offer to Microsoft field sellers that can bring in new business. - Lead Development
The next stage of benefits available to transacting Partners include lead development benefits designed to engage and nurture prospects with customized assets. These benefits help ISVs amplify their brand, generate demand for their solution, and connect with customers through co-branded marketing campaign content. In addition to this, ISVs get reduced Azure infrastructure costs at this stage, so they can enable test drives and trials for prospects. - Sales Enablement
The last stage of benefits available to transacting Partners includes sales enablement, which provides unlimited access to readiness tools and resources. Microsoft ISVs can scale their solutions with sales tools and materials to assess readiness and enable self-service digital marketing on-demand. In addition to this, they can customize and download unlimited co-branded marketing assets to support their sales and marketing efforts.
Why ISVs Should Leverage ISV Success Program Benefits
Microsoft has shared that Partners that access Marketplace Rewards benefits see 5x higher billed sales in the Microsoft Commercial Marketplace than Partners who don’t take advantage of these benefits. For ISVs with transact offers, they gain access to a dedicated engagement manager that can help make offers more crisp and robust, and execute the various marketing, sales, and technical benefits available.
The benefits available as part of the ISV Success Program are designed to help Microsoft ISVs build well-architected apps, successfully publish them on the Commercial Marketplace, and grow through acquisition of new customers. In the build and publish stage, ISVs part of the ISV Success Program can build and publish their application with one-to-one consultations and training resources provided by Microsoft. Once their application has been successfully built and published, they can take advantage of Marketplace rewards designed to help them grow.
Let the Mavens Help You Navigate the ISV Success Program
With all the resources available for Microsoft Partners, it can be challenging to determine which ones are worthwhile for your organization. Luckily, our Mavens can help! We will work together with you to determine whether the ISV Success Program is a good fit for your business and how you can leverage these benefits to continue to grow.
Get in touch with the Mavens today to discuss how to grow as a Microsoft Partner.
