Maven Collective Reveals Growth Strategies from Global Microsoft Benchmark Report Launch
Estimated Read Time: 2 minutes
Intended Audience: Microsoft Partners
Maven Collective Marketing has officially launched its first annual Microsoft Partner Benchmarking Report, the global study dedicated to uncovering what drives growth in the Microsoft ecosystem. Built from the insights of 200 Partners worldwide and backed by more than 50,000 data points, this report highlights the strategies separating top-performing Partners from the rest and where many are still falling behind.
What is the 2025 Microsoft Partner Benchmarking Report?
The Microsoft Partner Benchmarking Report is the first of its kind report created by Maven Collective Marketing to fill a critical gap in the Microsoft Partner ecosystem. Partners often struggle to figure out where they stand in the ecosystem and whether they are utilizing Microsoft’s Marketplaces, support, and funding the ‘correct’ way.
This report covers benchmarks across important factors that go into being a Microsoft Partner, including designations, Marketplace listings, lead generation, funding programs, and more. By pulling these insights together, the report gives Partners a clear view of where they stand today and where they can focus to unlock new opportunities for growth.
Microsoft Partner Benchmarks You Need to Know
So, what are today’s fastest-growing Partners doing differently? The report reveals specific actions and investments that separate high-growth Partners from the rest of the ecosystem. Here are some key learnings:
- Microsoft Marketplace is a core go-to-market strategy: 89% of Partners are listed on at least one Microsoft Marketplace, with 43% listed on AppSource, making it the most widely used platform. This reflects how central Marketplace has become in Partner go-to-market strategies, especially for visibility and lead generation.
- Designations unlock funding: 93% of Partners hold at least one Microsoft designation, and of those, 86% receive Microsoft funding through programs like MDF, ECIF, or PoC credits. In addition to providing credibility, designations open doors to resources that support your go-to-market efforts.
- Community participation matters: 85% of Partners actively engage in Microsoft-aligned communities, with most attending two or more conferences each year. These interactions expand visibility, build connections, and deepen relationships within the ecosystem.
- Marketing investment pays off: 87% of Partners invest over 2% of their annual revenue in marketing, but the strongest results come from those investing 11–15%. This group reports the highest lead-to-close conversion rates (51–75%), showing a clear link between marketing investment and sales.
Read the full report for more insights.
Read the Full 2025 Microsoft Partner Benchmarking Report
Interested in reading more? The full report includes even more insights and benchmarks that Partners can use to measure their own performance.
As the multi-award-winning digital marketing agency dedicated to Microsoft Partners success, Maven Collective brings over a decade of experience helping Partners win in a highly competitive ecosystem. Our deep expertise working with Microsoft and hundreds of Partners worldwide gives us a unique vantage point on what actually drives success.
Download the 2025 Global Microsoft Partner Benchmarking & Strategic Insights Report to explore the complete findings.
