Maven Collective Marketing Wins 2025 Partner Growth - Microsoft Advertising Partner Awards
Estimated Read Time: 4 minutes
Intended Audience: Microsoft Partners, Paid Media Marketers
We’re proud to announce that Maven Collective Marketing has been awarded the 2025 Microsoft Advertising Partner Growth Award. This recognition reflects not only the measurable results we’ve delivered for Microsoft Partners, but also our role in shaping how B2B organizations leverage Microsoft Advertising for long-term growth. As a Microsoft Advertising Preferred Agency, we’re at the forefront of advancing platform adoption, strategy, and innovation. Our continued collaboration with Microsoft enables us to drive deeper impact, helping Partners lead with confidence in an evolving digital landscape.
About the Microsoft Advertising Partner Award
Each year, Microsoft Advertising honors exceptional Partners that drive innovation, measurable growth, and impact through the Microsoft Ads platform. The Partner Growth Award specifically recognizes agencies that have significantly scaled their use of Microsoft Advertising while delivering outstanding client outcomes. Winners are selected based on campaign performance, strategic platform adoption, and their ability to generate real business results. This award reflects not just our internal efforts, but the shared success we’ve built alongside our clients.
How Microsoft Advertising Drives Real Results
At Maven Collective, we’ve helped numerous clients integrate Microsoft Advertising as a core pillar of their digital marketing strategy. After consistently outperforming other platforms, many have made it their primary paid media channel. From lead generation and brand visibility to pipeline acceleration, Microsoft Ads has driven meaningful, measurable results across diverse business goals. Across our portfolio, this has translated to a 717% increase in clicks and a 738% boost in ad investment in just one year, clear proof of the platform’s performance and growth potential.
Klarinet: 5x More Submissions and 191% Lead Growth in 90 Days
Following the launch of their refreshed brand and website, Klarinet set out to boost visibility and drive conversions across webinars and contact forms. Maven Collective introduced Microsoft Advertising as a core channel, and in just 90 days, campaigns delivered a 191% increase in qualified leads, 5x more form submissions, and a 312% jump in conversion rate. Microsoft Ads became the catalyst Klarinet needed to scale awareness and accelerate pipeline growth.
Long View: 27K Clicks and a Strategic Shift to Microsoft Ads
As part of a broader demand generation strategy, Long View Systems integrated Microsoft Advertising using pre-approved co-funding from Microsoft. Over seven months, a $46K investment drove nearly 27,000 high-intent clicks, exceeding Microsoft’s success benchmarks and validating the platform’s effectiveness. The results secured additional co-funding opportunities and ultimately led Long View to replace Google Ads with Microsoft Advertising as their primary paid media channel.
Big Cloud: 140% More Conversions and Better Leads with Microsoft Ads
Big Cloud launched a pilot campaign with a modest budget and quickly saw Microsoft Advertising outperform other platforms. Compared to Google Ads, the campaigns delivered 140% more conversions and significantly higher-quality leads. The results prompted Big Cloud to shift the majority of their paid media spend to Microsoft Ads, which now stands as their top-performing acquisition channel.
Proven Paid Media Tips for Microsoft Partners
After running countless high-performing paid campaigns for Microsoft Partners, we’ve learned what really moves the needle. Whether you’re launching your first campaign or optimizing an existing strategy, these four tips can help you maximize impact and return on ad spend:
1. Diversify Your Channels
Avoid relying on a single platform. Use a mix of Microsoft Advertising, LinkedIn, Google Ads, Reddit, podcasts, and niche online communities to meet your audience where they’re most active. Each channel plays a unique role in the buyer journey.
2. Audit Campaign Performance Often
Don’t set it and forget it. Regularly review campaign metrics to evaluate what’s working, what needs adjusting, and where to reallocate spend. Frequent check-ins help optimize performance and ensure your messaging stays aligned with audience needs.
3. Stay Market-Relevant
Trends shift fast – your content and keywords should too. Keep a pulse on industry conversations and evolving buyer intent to ensure your campaigns remain timely and compelling.
4. Nurture Beyond the Click
Paid media is just the beginning. Use email, social media, and retargeting to build relationships and guide leads through the funnel. The most successful campaigns are integrated into a broader, connected marketing strategy.
The Strategic Advantage of Microsoft Ads for Microsoft Partners
Campaign after campaign, Microsoft Ads consistently delivers higher conversion rates at a lower cost per click while reaching decision-makers already engaged in the Microsoft ecosystem. Whether they’re searching on Bing or browsing with Microsoft Edge, these users tend to have clearer intent and stronger alignment with Microsoft-based solutions, making them especially valuable for Microsoft Partners.
A key advantage is seamless integration with other Microsoft tools. Features like LinkedIn profile targeting and Microsoft Clarity insights help refine audience precision and optimize performance. With Clarity, for example, you gain visibility into post-click behavior – such as scroll depth, click patterns, and drop-off points, enabling smarter adjustments to boost results.
Applying Microsoft co-funding dollars to Microsoft Ads adds even greater value. It reinforces alignment with Microsoft’s go-to-market priorities, enhances your visibility within the Partner Network, and can unlock new opportunities for collaboration and growth.
Partner with an Award-Winning Microsoft Advertising Agency
Maven Collective Marketing is the go-to growth partner for Microsoft Partners ready to scale their visibility and results through paid media. Our proven success across B2B industries, and recognition as the 2025 Microsoft Advertising Partner Growth Award winner, demonstrates our ability to deliver what matters most: qualified leads, measurable impact, and strategic alignment with the Microsoft ecosystem.
Ready to see what Microsoft Advertising can do for your business? Book a strategy call with the Mavens and start turning clicks into conversions.
