Maven Collective Reveals Growth Strategies from Global Microsoft Benchmark Report Launch
Estimated Read Time: 2 minutes
Intended Audience: Microsoft Partners, IAMCP members, B2B tech companies
We are thrilled to share that Maven Collective Marketing has been recognized as the 2025 Global and Americas IAMCP Partnering Award Winner in the Advisor category. The International Association of Microsoft Channel Partners (IAMCP) is a global community committed to fostering collaboration, growth, and innovation within the Microsoft ecosystem.
“The IAMCP P2P Awards recognize member companies that exemplify excellence in partnering and the delivery of impactful joint solutions, creating significant value for both members and customers. In our global community, where collaboration is key, receiving this award is an exceptional achievement.”
As members of the IAMCP community, this recognition carries special weight for our team. It is recognition from peers and leaders who understand the challenges and opportunities of the Microsoft Partner ecosystem, and it affirms our role as an advisor dedicated to helping Partners thrive.
About the IAMCP Partnering Awards
"The IAMCP takes great pride in providing the education and platforms its members require to execute partnering and partnerships at a high level. This award is a reflection of Maven Collective's expertise in the Microsoft ecosystem, commitment to meaningful partnerships, and devotion to clients' success. Erica, your work as a volunteer within our community is also greatly appreciated. You have given of your time and talents, and I am forever grateful to you. I look forward to hearing more success stories from Maven in the future. Congratulations to you and the team on this accomplishment!"
A Strategic Partnership with Microsoft Channel Partner Klarinet Solutions
Klarinet, a Microsoft Partner focused on workplace productivity and digital workplace solutions, approached Maven Collective with a challenge many partners face: they needed to refresh their brand, sharpen their positioning, and implement a marketing strategy that could consistently attract qualified leads.
As an agency that specializes exclusively in Microsoft Partner marketing, we understood the nuances of the ecosystem and the competitive pressures Microsoft Partners face. Maven Collective became a strategic advisor in Partner marketing and extension of Klarinet’s marketing team.
At the heart of this project was a comprehensive digital transformation of Klarinet’s marketing. Together, we:
- Redefined Klarinet’s brand identity to better reflect its strengths in the digital workplace arena and resonate more effectively with its target audiences.
- Built a refreshed content and digital presence, including a rebranded website and optimized content strategy to improve visibility and engagement.
- Launched targeted lead generation campaigns, designed to attract organizations actively seeking digital workplace expertise.
- Provided continuous advisory support by embedding ourselves as a true partner rather than an external agency and delivering transparent reports that clearly connected marketing activities to business outcomes.
The collaboration translated into real business growth, stronger client acquisition, and new opportunities for market expansion. By combining creative execution with data-driven insights, we were able to help Klarinet achieve outcomes that exceeded expectations and set a new standard for success:
- Klarinet Solutions doubled its revenue.
- Qualified leads increased by 191%.
- Form submissions grew by an astonishing 519%.
Start your Strategic Partnership with an Award-Winning Agency
At Maven Collective Marketing, we are proud to stand alongside our clients as partners in their success. As a trusted B2B marketing advisor to Microsoft Partners worldwide, we combine deep industry knowledge, strategic marketing expertise, and a drive for innovation to help clients achieve measurable ROI. If you are a Microsoft Partner looking to elevate your marketing, connect with us today and discover how Maven Collective can help transform your business growth.
