Maven Collective Is Now a Certified B Corporation
Estimated Read Time: 4 minutes
Intended Audience: Certified B Corporations, Companies pursuing B Corp Certification, Microsoft Partners seeking responsible marketing partners
At Maven Collective Marketing, we believe businesses should leave a positive mark on the world, not just the market. Becoming a Certified B Corporation is a meaningful milestone for our team. We have built this company as purpose-driven experts dedicated to lifting Microsoft Partners through sustainable, ethical, and inclusive marketing.
This certification reflects our values and commitment to using business as a force for good, where impact matters as much as performance, and where people and the planet are valued alongside profit.
What is B Corp Certification?
The B Corp Certification is a global movement reshaping how businesses contribute to communities and the environment. B Corporations meet rigorous criteria that assess their impact on employees, governance, customers, and the planet, proving that success and responsibility go hand in hand.
Every B Corp company is verified across three foundational pillars:
- Performance: achieving a verified B Impact score of 80+ while meeting strict social and environmental criteria, including additional baseline standards for multinational organizations
- Legal Accountability: embedding stakeholder responsibility into our corporate governance structure, ensuring decisions consider people and the planet alongside profit
- Transparency: publicly sharing our impact assessment and performance results so anyone can see how we measure up to B Lab’s rigorous standards
Today, there are over 9,700+ Certified B Corporations across more than 100 countries, representing fewer than 1% of companies worldwide.
Why We Chose B Corp Certification as a Purpose-Driven Business
Maven Collective’s decision to become a Certified B Corporation is rooted in who we are and how we choose to operate. We believe every business decision should strengthen communities, protect the planet, and support strong relationships with the people we work with. Becoming a B Corp ensures we stay accountable to those values and encourages us to keep raising the bar for responsibility and innovation in our industry.
By choosing certification, we are joining a movement that puts people at the center of progress. The global B Corp community demonstrates what responsible businesses can look like. Today:
- More than 25% of B Corps worldwide are women owned.
- In a single year, B Corp employees contributed over 31,000 hours to community service.
- 100% of Certified B Corporations embed stakeholder governance into their legal structure.
Source: 2021 B Corp Annual Report
Our Journey to Becoming a Certified B Corporation
Achieving B Corp Certification did not happen overnight. Our journey began in August 2023 with our first B Impact Assessment and continued through multiple rounds of refinement, validation, and international review. In August 2025, Maven Collective proudly earned full B Corp Certification, marking an incredible milestone for our team.
While we have always given back through volunteering, charitable donations, and sustainability initiatives, one of our biggest challenges was tracking and measuring the true impact of this work. Along the way, we strengthened how we track and measure the positive impact we create.
Earning our B Corp Certification is a moment we are genuinely proud of. It recognizes the work we have been doing for years and gives our team a deeper sense of purpose.
Living Our Values Through Purpose-Driven Impact Initiatives
As a women led team, we take pride in contributing to Women in Tech and Women in Business communities, helping more women step into leadership and entrepreneurship.
Through our Pay It Forward Initiative, we have donated more than 1% of our revenue to charity over the past nine years. We also match employee donations and provide paid volunteer time, so everyone on our team can support the causes they care about.
We are committed to providing a living wage, strong benefits, mental health resources, and wellness programs that help our team feel supported every day.
These initiatives are part of who we are as a company and a team. They help us make a meaningful impact in both our workplace and the community.
Our B Corp Commitment to Stakeholders and Shared Success
Our stakeholders are at the heart of every decision we make. We ensure fair pay, strong benefits, and support for wellness and work life balance so our team can thrive. We are dedicated to transparency, equity, diversity, and inclusion across every part of our company. We make space for every voice by involving our team in both operational and strategic decisions, ensuring our goals reflect the perspectives of those who help drive them forward.
Our B Corp journey has only strengthened our operations and the way we collaborate. It has brought us closer as a team, created more opportunities for open dialogue, and fostered a culture where people care about the success and wellbeing of one another and our company.
Purpose-Driven Partnerships With Certified B Corporation Values
Working with our clients is about more than delivering results. We choose to partner with organizations that believe growth and responsibility can go hand in hand. When values align, the work becomes more collaborative, more creative, and ultimately more impactful.
We focus on understanding each client’s unique goals and help them grow in ways that are transparent and thoughtful. Honest guidance is central to our approach, and our clients know we are invested in their long-term success, not just short-term wins.
As a Certified B Corporation, we see every partnership as a chance to create change together.
Celebrating Our Certified B Corporation Launch and Looking Ahead
We could not be more excited to share this milestone. Earning our B Corp Certification has taken dedication, teamwork, and a whole lot of passion. Our B Corp profile is now live for anyone who wants to take a closer look at how we were evaluated and where we are focusing our continued efforts.
And now the real journey continues. Becoming a B Corp gives us a clear path forward with new impact goals to set each year and more opportunities for our team to lead community initiatives.
If you’re curious about our certification, have ideas for causes to support, or want to collaborate on purpose-driven work, our door is open.
Thank You for Being Part of Our B Corp Journey
We would not be here without the incredible people around us. To our team, thank you for your commitment to creating a positive impact. To our clients and partners, thank you for trusting us and choosing to grow with purpose. And to our community, thank you for supporting us as we strive to make a difference in the work we do.
If you would like to learn more about our journey or what it means to work with a B Corp, we would love to connect.
