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  • About
    • Our Team
    • Careers
  • Expertise
    • Our Process
    • Partnerships
  • Services
    • Tailored Services
    • AI Content Creation & AI SEO
    • Brand Messaging Development
    • Marketplace Listing and Co-Sell
    • Virtual Event Promotion
    • Brand Value Assessment
    • Partner Award Nominations
  • Products
    • Exclusive Products
    • MS Partner Digital Performance Self-Audit
    • Microsoft AppSource Listing Self-Audit
  • Work
    • Our Work
    • Microsoft Channel Partner (MSP) Case Study
    • Microsoft Channel Partner (CSP) Case Study
    • Microsoft CSP Case Study
    • Microsoft ISV Case Study
    • Microsoft MSP Case Study
    • Microsoft SI Case Study
    • Microsoft ISV Partner Program Case Study
  • Resources
    • Partner Marketing Insights
    • MS Partner Insights for FY26 Webinar
    • MS Partner Benchmark Report
    • FY26 Microsoft Marketplace Webinar
    • MS Partner Benchmarking Report Webinar
    • Microsoft Clarity Analytics Webinar
    • MS Partner AI Content Creation Webinar
    • Microsoft AppSource Tips Webinar
    • Microsoft Copilot Guide for Partners
    • AppSource Listing Checklist
    • Webcasts & Podcasts
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Benchmark Your Performance Against Top Microsoft Partners

Access our free on-demand webinar to uncover key insights from the Microsoft Partner Benchmarking Report and learn how high-performing partners are driving growth.

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Stay Ahead of the curve

sTRENGTHEN YOUR STRATEGY WITH DATA-DRIVEN INSIGHTS

Gain insights from a survey of hundreds of participants conducted by Maven Collective® Marketing. See how top-performing Microsoft Partners are refining their go-to-market strategies to stay competitive in the Microsoft ecosystem.

Backed by Partner Benchmarking Data

IDENTIFY WHAT'S FUELING MICROSOFT PARTNER GROWTH

What strategic priorities are shaping top Microsoft Partners in 2025?

46%

indicate Marketplace is a top lead source.

73%

actively leverage paid media opportunities.

85%

are receiving some form of Microsoft funding.

71%

have at least one or more Microsoft MVPs at their company.

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*All stats were gathered from Maven Collective®‘s 2025 Microsoft Partner Benchmark Report.

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WE KEEP GREAT COMPANY

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BENCHMARK YOUR PERFORMANCE AGAINST TOP PARTNERS

Maven Collective Marketing Microsoft Partner Benchmarking Report Webinar
Join Erica Hakonson, CEO of Maven Collective® Marketing, for an exclusive look at the 2025 Microsoft Partner Benchmarking & Insights Report. This webinar highlights how top performers excel by generating more Marketplace leads, making strategic use of co-op funds, and investing in marketing. Gain practical, data-backed strategies to improve your performance in the Microsoft ecosystem.
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FAQs

Who is Maven Collective®?
Maven Collective® Marketing are a seasoned team of award-winning business-to-business marketing professionals that have tallied decades of experience with the Microsoft Partner ecosystem. Get started on achieving your marketing and business goals with the Mavens.
Where can I find industry benchmarks for Microsoft Partners?
Maven Collective® Marketing surveyed hundreds Microsoft Partners to benchmark key performance metrics and uncover actionable insights for growth. Get the full Microsoft Partner Benchmark Report.
How do I get microsoft funding?
To access Microsoft funding, partners must meet specific eligibility requirements, often tied to solution area alignment, co-sell readiness, and active engagement in Microsoft programs. Learn how partners are accessing funding in the full report.
How Can I Improve My Microsoft Partnership?

To improve your Microsoft partnership, focus on increasing your Marketplace presence, earning key designations, and aligning your marketing efforts with Microsoft’s priorities. Work with the Mavens to maximize your partnership.

Access expert insights.

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Maven Collective Wins 2025 Microsoft Advertising Partner Growth Award

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Microsoft Partner FY26: What’s Changing and How Partners Can Succeed 

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Long View Boosts Growth with Microsoft Marketplace & Funding

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