Microsoft Partner Benchmark Report: How Top-Performing Microsoft Partners Achieve Success
Estimated Read Time: 2 minutes
Intended Audience: Microsoft Partners
FY26 is bringing important changes for Microsoft Partners, including the consolidation of solution areas, evolving funding programs, and shifting customer demands. To stay competitive, Partners need to understand where to focus, how to align with Microsoft’s priorities, and what strategies are driving the strongest results.
That’s why we created the Global Microsoft Partner Benchmarking & Strategic Insights Report to highlight what’s changing and provide Partners with clear, actionable guidance for the year ahead.
Watch the Microsoft Partner Insights to Get Ahead of FY26 webinar to explore the results from the report and sharpen your strategy.
During the session, we’ll explore:
- Designations & FY26 Changes
- Marketing Investment Benchmarks
- Funding Opportunities
- And More
Don’t miss your chance to get ahead of the competition.
Adapting to FY26 Solution Area Changes
Where Marketing Investment Delivers the Strongest ROI
Marketing continues to be a clear differentiator for Microsoft Partner success. While most Partners are investing at least 2% of annual revenue, the highest conversion rates are achieved by those investing more aggressively. Top performers dedicating 11–15% of revenue to marketing are seeing close rates up to 75%. Marketing continues to be a defining factor for Partner success. While nearly all Partners are investing in it, only a select group are seeing significantly higher returns. That gap raises an important question: beyond just dollars, what exactly are top Partners investing in — and how does it set them apart?
Who’s Getting the Most Microsoft Funding
Funding remains a powerful driver of Partner growth, but access varies significantly. Our research shows that 94% of Managed Partners receive Microsoft funding compared to only 64% of Unmanaged Partners. Programs like workshops, assessments, and co-op incentives remain key opportunities.
With new incentives and AI-focused funding programs coming in FY26, which ones should you be preparing to leverage? We’ll cover that and many more Microsoft Partner strategies in detail during the session.
Join the Microsoft Partner Insights to Get Ahead in FY26 Webinar
In this exclusive session, our experts will walk through the key shifts shaping the Microsoft Partner ecosystem, from solution area changes and new funding opportunities to benchmarks on marketing investments and designations.
You will gain clarity on where your organization stands compared to peers and learn practical next steps to strengthen your Microsoft partnership in the year ahead.
Watch the Microsoft Partner Insights to Get Ahead in FY26 Webinar.
