Global Microsoft Partner Benchmarking & Strategic Insights Report

Did you know that top MS Partners generate 3X more Marketplace leads? Access our FREE benchmark report to dive into this and other major key insights.

What’s new: Our report features new insights to guide your FY26 strategy, including a section on Partner Success Core Benefits, helping you seize the next wave of opportunities and become a Frontier Firm.

Partner Report

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Microsoft Partner Channel Expertise

EXCLUSIVE DATA-DRIVEN INSIGHTS

Maven Collective®‘s in-depth survey of hundreds of Microsoft Partners reveals key trends, challenges, and data-backed strategies to help you optimize your investments, increase visibility, and drive revenue growth.
microsoft marketplace investment

Leads & Relationships

Leads from 1:1 Microsoft relationships have conversion rates of 26–50%, higher than leads received from other channels.

marketing investments by top ms partners

Designations & Funding

86% of Microsoft Partners with Solution Designations receive some form of funding from Microsoft.

monetary support funds by ms

Marketplace & Support

Among Partners listed on Marketplace, 89% report receiving at least one form of support from Microsoft.

*All stats are from Maven Collective®‘s 2024 Microsoft Partner Benchmarking Report.

Differentiate Your Microsoft Partner Practice

ABOUT THE ANNUAL PARTNER BENCHMARKING REPORT

The opportunities to invest and resource across the Microsoft Partner ecosystem are endless. As the dedicated marketing partner for Microsoft Partners, we’ve compiled an exclusive 2025 Microsoft Partner Benchmark & Insights Report that cuts through the ambiguity, highlighting where you can excel and which opportunities pay off for Microsoft Partners just like you.

Multi-Award-Winning Microsoft Partner Marketing Experts ​

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WHAT TOP MICROSOFT PARTNERS DO DIFFERENTLY

KEY INSIGHTS YOU'LL GAIN

Discover how top Microsoft Partners strengthen their collaboration with Microsoft and transition from lead generation to revenue generation. Learn about the critical importance of community among Microsoft Partners and explore actionable strategies that have been proven to enhance performance and growth within the Microsoft ecosystem.

DESIGNATIONS

See how Solution Designations are correlated with Microsoft funding and support.

MARKETPLACE

Explore how Partners are utilizing the various Microsoft Marketplaces.

LEADS

Learn about the lead channels Partners are leveraging to generate demand.

COMMUNITIES

Dive into the most popular Partner-led Microsoft communities and associations.

PAID MEDIA

Compare the reputable paid media platforms Partners are using to drive engagement.

MVP

Uncover the impact of having Microsoft MVPs present in an organization.

FUNDING

Understand how Partners are accessing funding through several key programs.

INVEST

Identify how Partners are allocating their investment in marketing.

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Benchmark Your Standing as a Microsoft Partner

MICROSOFT PARTNER REPORT FAQs

Access our comprehensive 2025 Microsoft Partner Benchmark & Insights Report for:
  • Detailed performance metrics across key areas like annual revenue, Microsoft funding, marketing spend, and lead conversion rates.
  • Analysis of Microsoft Partner levels, designations, and specializations.
  • Strategic insights tailored to your business size and location.
Download the report to benchmark your progress and strategize with precision.
As a Microsoft Partner, key metrics you should be tracking for growth and efficiency include:
  • Marketing spend ROI
  • Funding received from Microsoft
  • Efficiency of lead sources
Our 2025 Microsoft Partner Benchmark & Insights Report provides a deep dive into these metrics to help your business stay competitive.

Common challenges for Microsoft Partners include:

  • Optimizing listings on Microsoft marketplaces.
  • Leveraging funding and support from Microsoft.
  • Managing and leveraging partner designations and specializations.

Discover strategies to overcome these challenges in our benchmark report.

The report outlines many key strategies for growth, including:
  • Maximizing benefits from Microsoft’s funding programs like ECIF and MDF.
  • Leveraging marketing and technical support to enhance service offerings and customer engagement.
  • Utilizing Microsoft’s communities and attending conferences for networking and latest industry insights.
Secure your copy of the report to apply these strategies and expand your impact within the Microsoft ecosystem.

SIGN UP FOR THE REPORT NOW

BE THE FIRST TO ACCESS THE MICROSOFT PARTNER REPORT

Move from uncertainty to action with a report that doesn’t just provide data but interprets it to offer a clear benchmarking perspective against your peers. Equip yourself with knowledge that powers decision-making and strategic planning.

Access my 2025 Microsoft Partner Benchmark & Insights Report.

BENCHMARK MY PERFORMANCE