
2025 Microsoft Partner Benchmark & Insights Report
It’s hard to grow when you don’t know where you stand. This report reveals how leading Microsoft Partners are rising above the rest, and how you can too.
Welcome to the library built for ambitious Microsoft Partners. Backed by 20+ years of Partner-focused expertise, every resource and Microsoft Partner guide gives you actionable insights you can use to level up your results immediately.

It’s hard to grow when you don’t know where you stand. This report reveals how leading Microsoft Partners are rising above the rest, and how you can too.

It’s hard to grow when you don’t know where you stand. This report reveals how leading Microsoft Partners are rising above the rest, and how you can too.
Want to learn more? Browse our curated blogs that go beyond the basics to help you level up your marketing, optimize your listings, and strengthen your Microsoft Partner strategy.






Top-performing Microsoft Partners are prioritizing value-led messaging, marketplace optimization, and co-marketing alignment with Microsoft. For a deeper look at what’s driving results across the ecosystem, explore the 2025 Microsoft Partner Benchmarking & Insights Report.
Make your listing stand out by clearly stating your offer, using relevant keywords, and aligning it to Microsoft’s solution plays. Download our AppSource Listing Checklist to avoid common mistakes and boost discoverability.
Our Microsoft Copilot GTM Strategy Guide walks you through how to package and position Copilot as part of your core offering.
Successful B2B GTM strategies for Microsoft Partners combine value-led messaging, ecosystem alignment, and co-sell readiness. If you’re looking to refine your approach or build a strategy from the ground up, connect with a Microsoft Partner marketing expert to craft a plan tailored to your goals.