Resources

Insights and Tactics Designed for Microsoft Partner Success

Welcome to the library built for ambitious Microsoft Partners. Backed by 20+ years of Partner-focused expertise, every resource and Microsoft Partner guide gives you actionable insights you can use to level up your results immediately.

The Microsoft Partner Growth Hub

Your launchpad for success starts here. Use these free resources to confidently navigate the Microsoft ecosystem, align with its evolving priorities, and amplify your presence across Microsoft platforms.

The Ultimate Microsoft Copilot GTM Strategy Guide

Struggling to differentiate your services in a crowded market? Learn how to integrate Microsoft Copilot into your offerings to stay competitive and deliver added value to your clients.

The Checklist for AppSource Consulting Listings

Ensure your AppSource consulting listing is complete and optimized. This checklist helps you avoid common pitfalls and increase your visibility from day one.

Fuel Your Next Move

More Microsoft Partner Resources

Want to learn more? Browse our curated blogs that go beyond the basics to help you level up your marketing, optimize your listings, and strengthen your Microsoft Partner strategy.

Reflecting on Pay It Forward 2025 as a B Corp

As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and

Deep Dive into Microsoft Marketplace

This deep dive walks you through what Microsoft Marketplace is and what to expect from the consolidation of AppSource and

2026 Microsoft Partner Strategy Tips

As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the

Award-Winning B2B Marketing

Insights Backed by Award-Winning Results

Take the Next Step with Maven Collective Marketing

Need help applying what you’ve learned? Book a strategy session to build a plan personalized to your Microsoft Partner goals.

Frequently Asked Questions

Microsoft Partner Marketing FAQs

Which marketing strategies are working best for Microsoft Partners?

Top-performing Microsoft Partners are prioritizing value-led messaging, marketplace optimization, and co-marketing alignment with Microsoft. For a deeper look at what’s driving results across the ecosystem, explore the 2025 Microsoft Partner Benchmarking & Insights Report.

What’s the best way to optimize my AppSource Consulting listing?

Make your listing stand out by clearly stating your offer, using relevant keywords, and aligning it to Microsoft’s solution plays. Download our AppSource Listing Checklist to avoid common mistakes and boost discoverability.

How can I integrate Microsoft Copilot into my service offering?

Our Microsoft Copilot GTM Strategy Guide walks you through how to package and position Copilot as part of your core offering.

How to build an effective go-to-market (GTM) strategy for B2B?

Successful B2B GTM strategies for Microsoft Partners combine value-led messaging, ecosystem alignment, and co-sell readiness. If you’re looking to refine your approach or build a strategy from the ground up, connect with a Microsoft Partner marketing expert to craft a plan tailored to your goals.