Differentiate Your Brand
Amplify Your Presence
Become a Trusted Leader
In the competitive maze of the B2B market, especially within the Microsoft Partner ecosystem, distinguishing your brand can feel like decoding a complex cipher. Maven Collective® Marketing’s Brand Messaging Framework is the master key designed to elevate your brand’s potential, ensuring clarity, resonance, and a powerful connection with your audience.
Experience the Maven Collective® Effect: EFOQUS, a renowned Microsoft SDC (ISV), partnered with Maven Collective® to redefine its digital footprint in the highly competitive B2B software landscape. The results were astounding — a 352% surge in app revenue year-over-year demonstrating the impact of precise and powerful brand messaging through a well-deciphered brand code.
1. Discover and Align
2. Develop & Define
3. Refine & Approve
4. Implement & Evaluate
Begin with a comprehensive onboarding session to understand your brand’s desired vision and positioning in the market.
Engage in a collaborative review process to refine messaging, ensuring it resonates with your stakeholders, and secure final approval on the framework.
Finalize the refined brand messaging and put together a detailed plan for implementation across all channels, fine-tuning the strategy as needed.
Define your brand's essential characteristics.
Create a clear, impactful story for your audience.
Highlight what sets your brand apart.
Summarize your brand's value in a memorable phrase.
Craft a short, compelling brand overview.
Extract valuable feedback & testimonials.
Identify your unique edge in the market.
Map out actionable steps for your messaging strategy.
A solid brand messaging framework that distinguishes your brand is crucial, the industry stats speak for themselves.
of customers value authenticity brand messaging2
of customers choose brands that match their personal values3
EFOQUS
“Quite often, vendors are very generic in the way they approach things. Maven Collective Marketing’s understanding of our line of business and the challenges we have is impressive. They’re also able to combine that with the right marketing tools and techniques. I would highly recommend them.”
Lars Agger
Managing Director, EFOQUS
Melissa, our seasoned marketing Maven, has empowered a myriad of Microsoft Partners, including Microsoft SDCs (ISVs), Channel Partners (MSPs, CSPs, VARs), and SIs, to redefine their digital narratives and carve out significant spaces in the tech arena.
Leverage our team’s extensive experience with over 500 Microsoft Partners to refine your brand’s story and establish your leadership in the Microsoft ecosystem.
1.Marq. “Brand consistency—the competitive advantage and how to achieve it,” 2019. https://www.marq.com/blog/brand-consistency-competitive-advantage
2.TENET Editorial Team. “50+ Branding Statistics for 2025,” April 14, 2025. https://www.wearetenet.com/blog/branding-statistics#brand-transparency-authenticity
3.NielsenIQ. “Brand positioning,” n.d. https://nielseniq.com/global/en/info/brand-positioning/
