Microsoft SDC (ISV) partner program revitalization

Download Our Client Success Story To Learn How Click (formerly ClickDimensions) Revitalized Their Partner Program With Maven Collective® Marketing's fresh approach.

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B2B Marketing Services Clients

WE KEEP GREAT COMPANY

Global Element Microsoft
Global Element MSDW
Global Element Long View
Global Element BDC
Global Element Click
Global Element Power Objects

The Leading Marketing Partner for Microsoft Partners

MEASURABLE MARKETING EXPERTISE

By engaging with Maven Collective® Marketing, Click (formerly ClickDimensions) achieved a new and improved partner program, with notable highlights being:

Benchmark
Scorecard

New Partner Benchmark
Scorecard Crafted

Incentive
Structure

New Partner Incentive
Structure Formulated

Campaign Development

New Partner Program
Campaigns Developed

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mike dickerson headshot

"While there are a few firms in the Microsoft Partner ecosystem that can speak the jargon, I’ve never met any like Maven Collective Marketing that possess the in-depth Microsoft industry knowledge and marketing experience to actually get results (i.e. revenue growth). The expertise the Mavens bring to Microsoft Partners is truly unmatched.”

Mike Dickerson
CEO, Click

Filling in the Gaps

FACING THE CHALLENGE

Click, a leader in marketing automation for Microsoft Dynamics 365, recognized opportunities for enhancing its Partner Program. Committed to continuous improvement and innovation, the company sought to optimize engagement, streamline its incentive structure, and strengthen its value proposition, aiming to energize and expand its partner ecosystem.

Tailored Microsoft Partner Marketing Services

THE MAVEN COLLECTIVE® METHOD

For the Click Partner Program, we applied our signature Maven Method, a
blend of strategic analysis, creative problem-solving, and deep industry knowledge:

1. In-Depth Discovery
and Analysis
2. Strategic Workshops and Collaborative Planning
3. Tailored Partner Profiling
and Segmentation
4. Innovative Incentive
Structures
5. Value Proposition
Redefinition
6. Execution and
Rollout Strategy

"This was, by far, one of the most productive workshops I’ve been a part of.”

Anne Zemlicka-Hayes
Senior Sales Engineer, Click
Anne Zemlicka-Hayes headshot

Award-Winning B2B Digital Marketing

BUILD UPON WINNING SUCCESS

Global Element Web Excellence Award
Global Element PR Daily Award
Global Element MS Ads Award
Global Element MarTech Award
Global Element IAMCP Award

Craft A Holistic B2B Digital Marketing Strategy With The Mavens

EXCEED YOUR GROWTH GOALS

Through working with 100s of Microsoft Partners globally, Maven Collective® Marketing demonstrates measurable B2B marketing expertise across the Microsoft ecosystem. Maven Collective® Marketing takes a unique approach to working with each Microsoft Partner, helping them evolve to compete and thrive in the oversaturated marketplace of software sameness. Access the full Click Partner Program Study to learn more about how Click’s partnership with Maven Collective® Marketing helped revitalize their Partner Program. Upon the revitalization of the Partner Program, Click continued to work with Maven Collective® on an ongoing basis to actively contribute to the launch of their PowerPack product.
isv partner program revitalization
DOWNLOAD THE FULL CASE STUDY

Benefit from B2B Marketing Expertise with The Mavens

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