
Reflecting on Pay It Forward 2025 as a B Corp
As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and community volunteering.
Working with Microsoft Partners worldwide, we deliver award-winning B2B marketing along with the expertise you need to measure your marketing ROI and business successes.
The Mavens drive measurable results for their clients, building upon years of award-winning success and hundreds of B2B marketing projects with the Microsoft Corporation and Microsoft Partners worldwide.
Our purpose and passion is to match measurable marketing initiatives, both online and offline as well as within the Microsoft Partner ecosystem, with our clients’ real business goals to drive metric-driven success that can be measured and improved year after year.
We bring brands, websites, content, events, and media to life for Microsoft Partners worldwide. Browse some of our award-winning work.






BONZAIÂ
“Maven Collective Marketing has elevated our brand to new heights, from every individual piece of educational collateral to our stunning and comprehensive website. Although the website is only a few weeks old, we have already seen a significant increase in the quality of our website leads, resulting in nearly 100% conversion to a demo.”
Marisa GoldenbergÂ
CEO, BONZAI

As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and community volunteering.

As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.

Review this practical guide for B2B marketers and Microsoft Partners to audit and improve their organic SEO performance using tools like Google Search Console, GA4, Bing Webmaster Tools, and Microsoft Clarity.
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