Start Directions North America with the inaugural Marketing Day (April 26, 2026), in sunny Orlando Florida, featuring real-world Microsoft Partner marketing strategies, cross-channel insights, AI-driven growth, and practical GTM frameworks.
*Must register with Directions North America to purchase your ticket.
Join the ultimate pre-conference day for anyone responsible for Microsoft Partner marketing, alliance management, demand generation, product marketing, or GTM. Dive into the future of partner marketing, current trends, and insider insights.
Use AI, analytics, and research insights to uncover intent and measure marketing impact.
Dive into case studies, thought leadership, and peer connections from ISVs and SIs.
Start your Directions North America conference surrounded by the best Microsoft Partner marketers in North America. Settle in, grab a coffee, and kick-off the inaugural Marketing Day with the people who are shaping how this ecosystem grows.
Rick McCutcheon
Jason Gumpert
Adam Berezin
Budget pressure, AI disruption, and evolving co-sell dynamics are forcing MS Partners to rethink how they go-to-market. In this session, three ecosystem insiders translate fresh benchmarking data and survey research into the strategic clarity you need to compete and win.
Erica Hakonson
Jason Gumpert
Adam Berezin
Getting listed is table stakes. This panel of seasoned Microsoft Marketplace experts shows how partners win through co‑sell readiness, transactability, private offers, and the evolving Agent Marketplace.
Samridhi Sharma
Juhi Saha
Chuck Kiessling
Eddie Bader
Anya Ciecierski
Amanda Sherry
Kevin Pritchard
Inspired by themes from You’re On Mute, author Marie Wiese will lead an interactive session about sponsorship versus mentorship, and advancing your career in tech. Through guided, small-group conversations, participants will explore what it means to be seen, supported, and championed—and how to do that for others.
Marie Wiese
Rick McCutcheon
Adam Berezin
Jason Gumpert
Learn how ISVs and SIs can simplify their marketing tech stack and build a scalable system that supports faster GTM execution.
Khaled Nassra
Jackson Tarrant
Samridhi Sharma
Karina Nielsen
Ben Reid
Monica Hoyer
Tracy Beyer
Diane Saeger
Discover how Infinity Group evolved from a $16M MSP into a global $40M Microsoft Partner of the Year in three years.
Chris Marshall
Rick McCutcheon
In this rapid-fire session, two Microsoft Partner Marketing Leaders share real AI-driven case studies from ISVs and SIs showing how to drive pipeline, conversions, and scale.
Erica Hakonson
Marie Wiese
Adam Berezin
Jason Gumpert
Rick McCutcheon
Trish Boccuti
Mary Miller
Rick McCutcheon
Chris Marshall
Chris Marshall
