Everything You Need to Know About Microsoft Marketplace
Estimated Read Time: 4 minutes
Intended Audience: Microsoft Partners
In the Microsoft ecosystem, the right events play a meaningful role in shaping strategy, accelerating partnerships, and driving go-to-market execution.
Our Maven Collective Marketing Global Microsoft Partner Benchmarking & Insights Report shows that Microsoft Partners attend an average of two conferences per year, highlighting how central events are to staying competitive and aligned with Microsoft.
Whether your priority is Co-Sell readiness, Marketplace success, AI innovation, or community leadership, the right event can help you build meaningful relationships, gain forward-looking insight, and strengthen your competitive edge in a rapidly evolving market.
What Do You Gain by Attending Microsoft Events?
Attending the right Microsoft events enables Partners to move faster, make more confident decisions, and stay in step with Microsoft’s evolving priorities.
Here’s what Partners typically gain:
- Early insight into Microsoft’s main focuses, product roadmaps, and GTM motions to help you align strategy before the market shifts
- Direct access to Microsoft leaders and key ecosystem voices to open the door to stronger partnerships and Co-Sell opportunities
- Practical, real-world sessions on sales, marketing, AI, and delivery best practices that you can apply immediately
- Peer learning and candid conversations with Partners tackling similar growth and scaling challenges
- Greater visibility and credibility within the Microsoft ecosystem, strengthening trust with both Microsoft and customers
What Microsoft Events Should You Keep on Your Radar?
Microsoft AI Tour
Microsoft AI Tour is a one-day Microsoft event where you’ll learn from experts, get hands-on with AI, and drive your organization’s AI transformation.
Best suited for: Decision-makers and technical practitioners ready to apply AI where it matters most, from strategy to hands-on building with Microsoft AI tools.
Location: Americas, Asia, and EMEA
Date: February 26 – June 30, 2026 (Find the exact location and date in the link below)
Learn More: https://aitour.microsoft.com/flow/microsoft/aitour/landing/page/home
The WIT Network - Ignite Excellence
The WIT Network Ignite Excellence conference is a leadership and professional development event dedicated to advancing women and allies across the Microsoft ecosystem through learning, mentorship, and meaningful connections.
Best suited for: Leaders, advocates, and organizations committed to inclusive growth and leadership development.
Location: San Diego, California
Date: March 10-12, 2026
Learn More:
https://www.thewitnetwork.com/igniting_excellence_2026.php
FabCon – Microsoft Fabric Community Conference
FabCon offers a deep technical and strategic dive into Microsoft Fabric, exploring the future of data, analytics, business intelligence, and AI integration.
Best suited for: Data, analytics, and AI-focused Partners building Fabric-based solutions.
Location: Atlanta, Georgia
Date: March 16-20, 2026
Learn More: https://fabriccon.com/
AI Agent & Copilot Summit
AI Agent & Copilot Summit explores AI agents, Microsoft Copilot, and real-world AI implementation across sales, service, operations, and marketing.
Best suited for: Partners building, selling, or enabling AI-powered solutions within the Microsoft ecosystem.
Location: San Diego, California
Date: March 17-19, 2026
Learn More: https://copilot.summitna.com/
Canadian Power Platform Summit
The Canadian Power Platform Summit (CPPS) is a community-driven event that brings Power Platform enthusiasts together to learn, build, and share real-world ideas.
Best suited for: Business analysts, makers, developers, IT & data professionals, and business decision-makers who want practical Power Platform skills (Power Apps, Power Automate, Power BI, Copilot Studio) and peer-to-peer learning.
Location: Vancouver, Canada
Date: March 21, 2026
Learn More: https://canadianpowerplatformsummit.com/
Microsoft 365 Community Conference
Microsoft 365 Community Conference showcases the latest advancements in AI-driven tools while helping attendees build practical skills they can apply immediately. It also provides direct access to Microsoft product makers and executives.
Best suited for: Partners delivering Microsoft 365, Modern Work, and adoption-focused solutions.
Location: Orlando, Florida
Date: April 21-23, 2026
Learn More: https://adoption.microsoft.com/en-us/skilling-events-26004/
Directions North America
Directions North America Marketing Day
Directions North America Marketing Day is a dedicated pre-conference day hosted by MSDynamicsWorld and PartnerTalks, focused entirely on Microsoft Partner marketing. Sessions cover positioning, demand generation, Marketplace strategy, and measurable growth – giving Partner marketers practical insights they can apply immediately.
Maven Collective Marketing is proud to be a featured speaker, leading expert panels and hands-on workshops focused on marketing strategies and insights that directly impact pipeline, visibility, and growth.
Best suited for: Partner marketers, CMOs, and growth leaders responsible for marketing strategy, demand generation, and aligning with Microsoft priorities.
Location: Orlando, Florida
Date: April 26, 2026
Learn More: https://mavencollectivemarketing.com/2026-directions-north-america-marketing-day/
Directions North America
Directions North America is one of the largest independent Microsoft Partner conferences, delivering deep insight into Dynamics 365, Power Platform, and Partner business strategy, along with valuable professional development opportunities for Business Central Partners.
Best suited for: Dynamics Partners looking to align product, sales, and delivery with Microsoft’s roadmap.
Location: Orlando, Florida
Date: April 27-29, 2026
Learn More: https://www.directionsna.com/
DynamicsCon
DynamicsCon is a community-driven conference for Microsoft Dynamics 365, Dynamics GP, and Power Platform, featuring deep technical and functional sessions.
Best suited for: Consultants, solution architects, and delivery teams looking to sharpen hands-on expertise.
Location: Las Vegas, Nevada
Date: May 12-15, 2026
Learn More: https://dynamicscon.com/
Directions ASIA
Directions ASIA is a three-day conference for Dynamics 365 Business Central Partners, built around learning, growth, and meaningful connections.
Best suited for: Business Central Partners across ISVs, resellers, consultants, developers, and go-to-market leaders, who want Microsoft updates, practical learning, and partner-to-partner connections to grow their Business Central business.
Location: Ho Chi Minh City, Vietnam
Date: May 13-15, 2026
Learn More: https://www.directionsforpartners.com/asia2026
Microsoft Build
Microsoft Build is Microsoft’s annual developer conference, showcasing the latest advancements across AI, cloud, and developer tools.
Best suited for: Developers, software engineers, IT professionals, and technology leaders who want early access to Microsoft’s roadmap and practical guidance on building, extending, and integrating AI-powered solutions.
Location: San Francisco, California
Date: June 2-3, 2026
Learn More: https://build.microsoft.com/en-US/home
Commsverse
Commsverse is a Microsoft Teams–centered conference focused on unified communications, collaboration, customer experience/contact centers, and AI across the wider Microsoft 365 ecosystem.
Best suited for: IT, UC/voice, and CX/contact center leaders and practitioners (architects, engineers, admins, and platform owners) responsible for Microsoft Teams and modern communications strategy and operations.
Location: Weybridge, United Kingdom
Date: June 24-25, 2026
Learn More: https://commsverse.com/
Visual Studio LIVE!
Visual Studio LIVE! is a five-day developer conference delivering deep technical training across the Microsoft ecosystem.
Best suited for: Developers, software architects, engineers, and designers who want practical, advanced training on Microsoft developer tools and platforms (e.g. .NET, Azure, cloud-native, AI, and DevOps).
Location: Redmond, Washington
Date: July 27-31, 2026
Learn More: https://na.eventscloud.com/ereg/newreg.php?eventid=849379
AI Business Solutions Partner Executive Summit
AI Business Solutions Partner Executive Summit focuses on Dynamics 365 and Power Platform strategy, adoption, and innovation, providing practical insights for scaling Business Applications solutions.
Best suited for: Partners focused on growing and maturing their Business Applications offerings.
Location: Renton, Washington
Date: July 28-29, 2026
Learn More: https://bizapps.summitna.com/
TechCon 365, DATACON & PWRCON
TechCon 365, DATACON & PWRCON is a multi-conference Microsoft training event that combines two optional workshop days with a three-day conference. Attendees can mix and match across all three conferences, choosing sessions and hands-on workshops led by top Microsoft 365, Power Platform, and Microsoft Data experts.
Best suited for: Microsoft 365, Power Platform, and data/analytics practitioners, IT pros, admins, and developers.
Location: Seattle, Washington
Date: August 24-28, 2026
Learn More: https://techcon365.com/Seattle/
PartnerIn Partner Vibe
Partner Vibe is a high-energy, community-first event focused on building meaningful Partner-to-Partner relationships, modern GTM collaboration, and open, practical conversations around growth challenges and opportunities.
Best suited for: Microsoft Partners looking to expand alliances, strengthen Co‑Sell motions, and connect with like‑minded peers in an informal, relationship-driven environment.
Location: Provo, Utah
Date: Sept 21-23, 2026
Learn more: https://partnerin.io/vibe
Communities Summit
Communities Summit is one of the largest independent Microsoft AI and Business Applications user conferences, blending education, networking, and community engagement.
Best suited for: Partners looking to deepen customer understanding, showcase expertise, and stay closely connected to the user community.
Location: Nashville, Tennessee
Date: October 11-15, 2026
Learn More: https://www.summitna.com/
Directions EMEA
Directions EMEA brings together Microsoft Partners from across regions to share strategy, product updates, and ecosystem insights.
Best suited for: Partners operating globally or expanding into EMEA markets.
Location: Paris, France
Date: October 27-29, 2026
Learn More: https://www.directionsforpartners.com/emea2026
Power Platform Community Conference
Power Platform Community Conference is a global gathering filled with workshops and sessions for low-code innovators, IT leaders, developers, and Partners driving the future of business transformation.
Best suited for: Partners specializing in low-code, automation, and Power Platform enablement.
Location: Las Vegas, Nevada
Date: October 27-29, 2026
Learn More: https://powerplatformconf.com/#!/
IAMCP EMEA Illuminate
IAMCP EMEA Illuminate is IAMCP’s flagship EMEA gathering, bringing together top Microsoft partners, technology companies, ISVs, and consultants from across the region to share ideas, learn together, and collaborate to take business to the next level.
Best suited for: ISVs, consultants, technology companies, and Microsoft Partners/business leaders looking to build partnerships and stay ahead of what’s next in the Microsoft channel.
Location & Date: TBD
Learn More: https://www.iamcp.org/events/EventDetails.aspx?id=1966301
Microsoft Ignite
Ignite is Microsoft’s flagship event, featuring major product announcements, platform innovation, fiscal-year priorities, and long-term visions.
Best suited for: Partners who want early insight into Microsoft’s direction and opportunities across the entire ecosystem.
Location: San Francisco, California
Date: November 17-20, 2026
Learn More: https://ignite.microsoft.com/en-US/home
Convergence
Convergence is a business-focused Microsoft conference covering the evolving capabilities of Dynamics 365, Copilot, Power Platform, and Partner strategy.
Best suited for: Partners seeking a balanced mix of technical insight and business growth strategy.
Location: Miami, Florida
Date: December 2026
Learn More: https://convergence365.com/
Not Sure Which Microsoft Conference to Prioritize in 2026?
The Microsoft events you choose play a direct role in shaping strategy, strengthening ecosystem relationships, and adapting to Microsoft’s GTM motions. The key is selecting the ones that support your specific growth goals.
If Microsoft Partner marketing, Marketplace success, and measurable pipeline growth are priorities for 2026, don’t miss Directions North America Marketing Day on April 26, 2026.
As a featured speaker, Maven Collective Marketing will be leading expert panels and hands-on workshops focused on:
- Building repeatable Microsoft GTM motions
- Aligning marketing to Microsoft priorities
- Turning Marketplace and Co-Sell readiness into real pipeline impact
Register now to secure your spot at this dedicated pre-conference day before Directions North America.
