Blogs

Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
Featured

Reflecting on Pay It Forward 2025 as a B Corp

As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and

Reflecting on Pay It Forward 2025 as a B Corp

As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and community volunteering.

Deep Dive into Microsoft Marketplace

This deep dive walks you through what Microsoft Marketplace is and what to expect from the consolidation of AppSource and Azure Marketplace.

2026 Microsoft Partner Strategy Tips

As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.

How to Audit Your Organic SEO Performance

Review this practical guide for B2B marketers and Microsoft Partners to audit and improve their organic SEO performance using tools like Google Search Console, GA4, Bing Webmaster Tools, and Microsoft Clarity.

Getting Started with Microsoft Incentive Programs: A Beginner’s Guide for Partners

Explore Microsoft Incentive programs for Partners: what they are, how to qualify, and how to use them to grow your business.

Key Announcements from Microsoft Ignite 2025

Discover the Microsoft Ignite announcements that will have the most impact on Partners. As AI agents move into core workflows, unlock new Partner revenue lanes in governance, context, marketplace scale, and security.

Get the Maven's B2B Insights
Right To Your Mailbox

* By subscribing you are agreeing to be added to our mailing list. Read our privacy policy for more on how we manage our data.