Microsoft Partner Insights You Won’t Find Anywhere Else
Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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Reflecting on Pay It Forward 2025 as a B Corp
As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and
By
Maven Collective - The Microsoft Partner Marketing Agency
As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.
Review this practical guide for B2B marketers and Microsoft Partners to audit and improve their organic SEO performance using tools like Google Search Console, GA4, Bing Webmaster Tools, and Microsoft Clarity.
Discover the Microsoft Ignite announcements that will have the most impact on Partners. As AI agents move into core workflows, unlock new Partner revenue lanes in governance, context, marketplace scale, and security.