Microsoft Partner Insights You Won’t Find Anywhere Else
Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
Featured
The FY27 Trifecta: How Microsoft Partners Can Prioritize, Align, and Operationalize for Growth
FY27 is bringing a new set of priorities for Microsoft Partners. From designations and Microsoft Co-Sell to Frontier Accelerate, Marketplace, and Partner Center, learn where to focus and how to turn Microsoft alignment into action.
Maven Collective Marketing Wins 2024 MarCom Platinum Award for Strategic Rebranding
Discover how Maven Collective Marketing earned the 2024 MarCom Platinum Award for its strategic rebranding of Klarinet Solutions, driving measurable results for Microsoft Partners.
By
Maven Collective - The Microsoft Partner Marketing Agency
Overwhelmed by Microsoft Ignite’s 200+ updates? The Mavens are here to help you navigate the latest innovations and achieve unparalleled success in the Microsoft ecosystem.
Maximizing the Impact of Microsoft Clarity in 2025
In our recent webinar, Microsoft Clarity Product Manager, Colin Lee, shared expert tips on using AI-powered analytics to boost user engagement and conversions in 2025. Read the full blog to discover key strategies for optimizing visitor behavior and your buyer funnel!
By
Maven Collective - The Microsoft Partner Marketing Agency
8 Ways Microsoft Partners Can Collaborate with Microsoft
Are you fully optimizing your Microsoft partnership and taking advantage of the wide range of incentives and support programs available to Microsoft partners?
By
Melissa Battista - Digital Marketing Strategist
Maven Collective Marketing Earns Women-Owned Global Recognitions from ClutchÂ
Maven Collective Marketing, a leading women-owned digital marketing agency, sweeps Clutch awards in 2024. Learn about this recognition and how we are advancing women's leadership in tech.
By
Maven Collective - The Microsoft Partner Marketing Agency
Erica Hakonson Named in Top 50 Women Leaders in Technology for 2024
Erica Hakonson, CEO of Maven Collective Marketing, has been honored as one of the Top 50 Women Leaders in Technology for 2024 by Women We Admire. This recognition highlights her impact on the tech industry and her efforts to promote gender diversity.
By
Maven Collective - The Microsoft Partner Marketing Agency
Erica Hakonson Named in Top 50 Women Leaders of Vancouver 2024
Erica Hakonson, CEO of Maven Collective Marketing, has been honored as one of the Top 50 Women Leaders of Vancouver 2024 by Women We Admire. This recognition celebrates her impact on digital marketing and her role in promoting gender diversity in tech.
By
Maven Collective - The Microsoft Partner Marketing Agency
Erica Hakonson of Maven Collective Named in Top 50 Women Leaders in Marketing for 2024
Erica Hakonson, CEO of Maven Collective Marketing, has been honored as one of the Top 50 Women Leaders in Marketing for 2024 by Women We Admire. Read on to learn more.
By
Maven Collective - The Microsoft Partner Marketing Agency
A Guide for Partners on Navigating Microsoft Marketplaces
Discover how to leverage Microsoft’s diverse marketplaces, including Azure Marketplace, AppSource, and more, to optimize your presence and capitalize on Microsoft’s ecosystem for Partners.
By
Melissa Battista - Digital Marketing Strategist
DynamicsCon 2024 Recap: Highlights from the Microsoft Partner Event
Maven Collective Marketing reflects on an impactful week at DynamicsCon LIVE 2024 in Denver. From delivering an AI-focused session led by CEO Erica Hakonson to connecting with the Microsoft Partner community, we share key takeaways you should know from this event.
By
Maven Collective - The Microsoft Partner Marketing Agency
