2026 Directions NA Marketing Day Recap

Directions North America Marketing Day delivered a grounded look at what’s working and what’s changing in Microsoft Partner marketing today. Read on to learn more from the sessions and insights shared throughout the day.

Maximize Microsoft Co-op Funds Today

Microsoft co‑op funds are earned, not guaranteed. This blog explains how co‑op funding works, what you can claim, and how to turn expiring incentives into long‑term marketing impact.