Learn how you can build success with your LinkedIn ads on the most sought-after professional networking platform worldwide.
Learn how you can build success with your LinkedIn ads on the most sought-after professional networking platform worldwide.
Estimated Read Time: 4 minutes
Intended Audience: B2B Business Owners, B2B Marketers, Microsoft Partners
If you are a business owner, a Company Page on LinkedIn can prove to be a strong marketing asset. It has remarkable potential to give all the relevant company information to your intended audience at no cost to you. There are several features that you unlock by creating a company page. Not only are you telling people about your business, but also you can actively share content and job openings. Given the variety of beneficial avenues, a LinkedIn Company Page will boost your visibility on the web and drive traffic to your website.
The admin view gives you a behind-the-scenes input on how LinkedIn members are interacting with your page. You can track new visitors and followers and utilize analytics to tweak the page for better performance. Admin view gives insightful information on how to use your page for building more connections and possibly growing the business. LinkedIn allows you to pick different levels of admin roles, giving you the flexibility to control who sees/accesses which aspect of your company page. More to come…
Use your company page to engage and attract clients. Being active on your company profile not only through content generation but also with meaningful engagement will drive web interactions and in turn traffic. Furthermore, you should encourage your employees to interact with posts for better impressions and reach.
LinkedIn also includes a Showcase page feature that spotlights individual initiatives or brands. This is an effective way to gain more visibility across the platform and widen your audience. You can utilize Showcase pages to target a more niche audience and curate content and solutions around specific needs. Showcase pages can prove to be fruitful for meaningful LinkedIn Lead Generation.
There is also the option of creating a product page and using that to provide relevant information about a particular product. The information here can range from ratings, reviews, and a custom call-to-action. A Product Page can help build trust within your potential buyers and garner interest from genuine leads.
LinkedIn has many free-to-use capabilities, but there is so much more to the platform when it comes to paid strategies. By paying a small price you can unlock some powerful capabilities of LinkedIn marketing. Let’s explore:
The LinkedIn Ads Account allows you to promote your content and work in several ways. According to researchers, an ad on LinkedIn can reach 13% of the world’s population. So, you should definitely consider this as part of your marketing strategy. By having a Campaign Manager account, you can access all your campaigns, ads and promotion initiatives in one place.
LinkedIn Advertising offers a wide range of results, from lead generation to brand awareness. There are multiple kinds of ad formats, like text ads, sponsored content, dynamic ads, carousel ads, and more, that are customized across devices to reach your target audience.
Did you know that you also have the ability to reach your target market when they are most active and engaged on the platform by tweaking when your ad appears? You can even market to specific groups of people like decision-makers or industry influencers to get your solution and services noticed by the right people.
Sponsored InMail is a way to reach prospects that are not a direct connection on your profile. By utilizing a sponsored InMail you get your message sent directly in their LinkedIn inbox. You can either use it as a paid feature on your LinkedIn Profile or sign up for LinkedIn Premium for 5 free InMails a month.
This is a form of advertising that takes place in the inbox. This can be setup in two ways: a direct message or a conversation in which you capture your audience through a choose-your-own-path experience. This is a great way to keep your content from getting lost in the feed. In addition, the personalized element of a direct message helps engage your audience and accelerate your lead pipeline.
The Company Page has some paid media admin options that help you expand your reach as well:
LinkedIn Sales Navigator is the tool for finding and generating leads on LinkedIn. It is available to both individuals and companies and can prove to be impactful for B2B sales. It offers advanced lead and company search capabilities and gives recommendations based on the same. Therefore, you have access to an extended LinkedIn network. Furthermore, LinkedIn has a Sales Insights product that keeps you updated on your target market with real-time data. Through Sales Insights your sales team will be better prepared to meet the needs of your customers.
There is so much more to LinkedIn than what we have mentioned above, this is only a birds-eye view of what the platform is capable of. Given the range of capabilities that it offers, there is no doubt that the platform should be a part of your marketing efforts. But do you know how you can best leverage these features? It is not the mere implementation that will deliver results, you need to strategize, implement and monitor regularly to reach your goals.
The Mavens are experienced in LinkedIn marketing and are readily available to support you with industry best practices to realize your marketing and business goals. Don’t forget to check out our valuable resource on optimizing your personal LinkedIn Profile to establish your presence and improve overall engagement. If you have any questions about LinkedIn Lead Generation or LinkedIn Marketing, please get in touch with us.
